kaugummi
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Market size
Great€983K€983K/yr · 1.4M searches
Avg price
Good€14.17avg listing price — sweet spot $15–$100
Price range
Good€1.88–€34.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,058.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kaugummi is a €983K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
kaugummi market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- €1.1M–€1.4M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 0.4%
- Avg brand age
- 71 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
34%
Top 20: 72%
Open market
10%
- EXTRA36%
- AIRWAVES28%
- Wrigley's14%
- PUR Gum4%
- Mars3%
- MENTOS3%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top kaugummi search terms
- kaugummi552K/yr
- extra76K/yr
- kaugummi zuckerfrei107K/yr
- airwaves kaugummi119K/yr
- wrigleys kaugummi streifen79K/yr
- wrigleys kaugummi82K/yr
- airwaves73K/yr
- kaugummis58K/yr
- extra kaugummis53K/yr
- kaugummi streifen37K/yr
Top kaugummi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Galaxy Wrigleys Kaugummi Spearmint 13 g 20 Stück
Wrigley's€34.553.7★99 rev
Extra Professional Kaugummi Zuckerfrei Fresh Strong Mint 50 Dragees Xylitol Kaugummi ohne Zucke mit Minz Frische (50 Dragees)
EXTRA€2.634.7★514 rev
Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€17.034.8★159 rev
Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 6 x 50 Dragees Großpackung Chewing Gum Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€15.214.8★571 rev
Wrigleys Doublemint Gum 5 Count (Pack of 40)
Wrigley's€29.394.6★6,298 rev
Newest
by launch dateAirwaves Kaugummi Zuckerfrei Cool Cassis Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€17.03159 rev
Airwaves Kaugummi Zuckerfrei Menthol Eukalyptus Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€16.92115 rev
Airwaves Kaugummi Zuckerfrei Strong 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€16.99126 rev
Doublemint Extra Wrigleys Double Mint Kaugummi 20 x 5 Sticks
Doublemint€25.1435 rev
The Hampton Candy Company Wrigley Juicy Fruit Kaugummi 15 Stäbchen (4 Stück) 60 Stück
The Hampton Candy Company€15.50125 rev
Trending
90-day click momentum
Pur Gum | Zuckerfreier Kaugummi | 100% Xylit | Vegan Aspartamfrei Glutenfrei & Diabetikerfreundlich | Natürlicher Kaugummi Mit Peppermint-Geschmack 55 Stück (1er Pack)
PUR Gum€3.724.4★
Extra Professional Kaugummi Zuckerfrei White Citrus 50 Dragees Großpackung Chewing Gum Xylitol Kaugummi ohne Zucke mit Zitronengeschmack Minz Frische (50 Dragees)
EXTRA€2.904.6★
Airwaves Kaugummi Zuckerfrei Menthol Eukalyptus Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€16.924.7★
Extra Professional White Zuckerfreier Kaugummi Multipack mit 30x10 Dragees Für frischen Atem
EXTRA€17.074.6★
Airwaves Kaugummi Zuckerfrei Cool Cassis Gum 30 x 10 Dragees Großpackung Chewing Gum Mit Natürlichem Menthol Kaugummi ohne Zucker mit Minz Frische (300 Dragees)
AIRWAVES€17.034.8★
What buyers say about kaugummi
What buyers praise and complain about, mined from review topics.What buyers love
“Leckerer Big Red Kaugummi”
“Mega Geschmack”
“Tolles Angebot”
“Alles fresh”
“Leckerer Big Red Kaugummi”
“Super produkt”
“Ohne Zucker das beste für mich”
“Konsistenz sehr weich”
“Sieht fast genau so aus”
“PASST”
What buyers complain about
“Geldverschwendung”
“Geschmack hält ca. 1 Minute”
“Geschmack absolut ekelhaft”
“Verkäufer Flop - Amazon top”
“Leider ein Zuckerersatzwirrwar”
“Diese hier sind ganz kurz sauer”
“Denke das ist eher Marketing”
“Der Kaugummi verliert ganz schnell an Geschmack”
“und hart. konnten es daher nicht testen”
“Enttäuschend klein”
Common questions
- Is kaugummi profitable to sell on Amazon Germany?
- The niche generates €983K/yr across 55 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the kaugummi niche?
- 15 brands and 66 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in kaugummi?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- When does demand for kaugummi peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the kaugummi niche?
- Listings span €1.88–€34.55; the average listing price is €14.17 (sweet spot $15–$100). The average incumbent carries 2,058 reviews — the moat a new listing must climb.