Skip to content

Kaiser Natron

Fail

Demand is soft, at -20.6% this quarter, so Kaiser Natron is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€393K/yr285K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
67%top-5 click share · 9 brands · 42 sellers

Flapen Score

Kaiser Natron against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Kaiser Natron is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaiser Natron market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaiser Natron 285K times last year and spent an estimated €393K. The top 5 brands take 92% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €393K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
11.0%
Market size, estimated
€393Ka year
Peak month
May1.8× the quietest month
Top search term
kaiser natron169K searches a year

02 · Price

A sale here is worth €12.49.

Listings sell for €12.49 on average, from €2.37 to €26.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €12.49 that is €19K to €25K a year per listing.

Average price
€12.49under the $15 to $100 sweet spot
Price range
€2.37–€26.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€19K–€25K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #25 within Rezeptfreie Medikamente. It carries 2,686 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
1.4%
Average rank
#25in Rezeptfreie Medikamente
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,686per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Kaiser Natron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

€0€39K€79K€118K€157K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

42

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

6%

  • Zama4Zingo34%
  • HOLSTE29%
  • Davartis12%
  • EWL Naturprodukte10%
  • GGTJ6%
  • GREAT VITA3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Kaiser Natron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Kaiser Natron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kaiser natron169K/yr
  • kaiser natron pulver63K/yr
  • kaisernatron18K/yr
  • natron kaiser10K/yr
  • kaiser natron pulver 5kg8K/yr
  • kaiser natron 5kg5K/yr
  • keisernatron pulver4K/yr
  • kaisernatronpulver4K/yr
  • kaiser natron 1kg3K/yr
  • kaiser natron pulver zum einnehmen3K/yr

Reviews and returns

What reviews say buyers love and hate about Kaiser Natron

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unverschämter Preis für 50 gr”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kaiser Natron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data