Is jojobaöl profitable to sell on Amazon Germany?

The niche generates €703K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the jojobaöl niche?

17 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in jojobaöl?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Ölig/fettig. The return rate is 0.1%.

When does demand for jojobaöl peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the jojobaöl niche?

Listings span €5.79–€25.94; the average listing price is €13.25 (sweet spot $15–$100). The average incumbent carries 16,587 reviews — the moat a new listing must climb.

jojobaöl

Worth a look

Shows low returns (0.1%), but a deep review moat (16,587 avg reviews) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Market size

Good€703K

€703K/yr · 545K searches

Avg price

Good€13.25

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good€5.79–€25.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Review moat

Bad16,587.47

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, jojobaöl is a €703K/yr Amazon Germany market (545K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

jojobaöl market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: €663K–€795K; units × avg price
Conversion rate: 9.7%
Avg BSR: #183
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 9.3%
Avg brand age: 62 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

BIONOBLE29%
KANZY20%
Planète au Naturel9%
Naissance6%
Heldengrün5%
Sala5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top jojobaöl search terms

jojobaöl319K/yr -5.1%8.3% conv.
jojobaöl bio87K/yr -11.5%9.3% conv.
jojobaöl bio kaltgepresst38K/yr +22.8%7.9% conv.
jojoba oil34K/yr -8.1%6.2% conv.
jojoba öl15K/yr -18.1%8.0% conv.
jojobaöl haare14K/yr -37.2%8.9% conv.
bio jojobaöl8K/yr +39.3%6.1% conv.
jojobaöl bio für kosmetik8K/yr -25.1%8.4% conv.
bio jojobaöl kaltgepresst4K/yr +6.1%7.1% conv.
jojoba oil for hair4K/yr -6.1%6.3% conv.

All search terms

Top jojobaöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIONOBLE Jojobaöl Bio Kaltgepresst 100% Rein - Reguliert Sebum Pflegt Sanft Anti-Pickel - Jojobaöl Haare Gesicht Körper Nägel - Hexanfrei Vegan Jojoba Oil - Glasflasche Pipette Pumpe - 50ml

BIONOBLE€9.114.4★63,445 rev

Kanzy Jojobaöl Kaltgepresst 100% Reines Gold 120ml für Haut Haare und Nägel Gesichtsöl und Körperöl Vegan & Hexanfrei Jojobaöl Anti-Falten Natürliche Intensiv Feuchtigkeitspflege

KANZY€9.364.5★50,839 rev

Jojobaöl Bio 150 ml - 100% Bio Rein Natürlich & Kaltgepresst Haare und Nägel Gesichtsöl und Körperöl Vegan & Hexanfrei

Planète au Naturel€8.314.5★830 rev

Naissance Jojobaöl Gold (Nr. 233) - 225ml - Kaltgepresst - für Haare Haut Gesicht Massage Kosmetik

Naissance€12.494.7★4,468 rev

Heldengrün BIO Jojobaöl [100% NATURREIN] Dermatologisch getestet - Sanftes Gesichtsöl - Jojobaöl Haare - Kaltgepresst & unraffiniert - Pflegt & reguliert Gesicht Haut Haare & Nägel

Heldengrün€12.284.7★363 rev

Newest

by launch date

rooted.€7.9236 rev

3mo ago

ENYORLI Jojobaöl 120ml Kaltgepresst & Vegan 100% Natürliches Feuchtigkeitsspendendes Gesichtsöl Körperöl & Haaröl - Hexanfrei Ideal für Massage Hautpflege & Make-up Entfernung inkl. Skala-Pipette

ENYORLI€8.8963 rev

7mo ago

Botanic Hearth Jojobaöl -100% rein kaltgepresst & hexanfrei für Haut- Haar- & Nagelpflege -236ml

Botanic Hearth€14.4032,333 rev

1y ago

Leyf Bio Jojobaöl 100 ml 100% Rein Vegan Körper Haare Gesicht Nägel Glasflasche + Glaspipette + Pumpe Feuchtigkeitspflege Futterspender Körperöl Straffend

LEYF€5.79144 rev

2y ago

Heldengrün BIO Jojobaöl [100% NATURREIN] Dermatologisch getestet - Sanftes Gesichtsöl - Jojobaöl Haare - Kaltgepresst & unraffiniert - Pflegt & reguliert Gesicht Haut Haare & Nägel

Heldengrün€12.28363 rev

2y ago

What buyers say about jojobaöl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Qualität”

Eignung für Mischhaut11%

“Angenehm auf der Haut”

Geruch10%

“Neutrales Geruch”

Ölig/fettig7%

“Ein tolles reichhaltiges Öl, tolle Qualität, super rein”

beworben Vs Tatsächliches Produkt5%

“Hält, was es verspricht”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung super”

Saugfähigkeit5%

“zieht gut in die Haut ein”

Eignung für trockene Haut4%

“auch für trockene Kopfhaut”

Eignung Fettige Haut4%

“Das Jojobaöl benutze ich vielseitig (für meine Haare / Haarlängen, Nägelwachstum, Gesichtsserum und vor allem nach der Rasur, um meiner Haut Feuchtigkeit zu schenken).”

Weiches Gefühl4%

“fühlt sich gut an”

What buyers complain about

Geruch19%

“Stinkt”

Preis-Leistungs-Verhältnis11%

“Preislich hoch”

Ölig/fettig8%

“Fettet sehr”

beworben Vs Tatsächliches Produkt7%

“Merke keinen unterschied”

Auslaufsicher7%

“Tolles Produkt - Manko: Undichte Flasche”

Qualität insgesamt6%

“Sehr schlechte Qualität”

Allergien5%

“leider gibt es sowas in der Drogerie nicht (sehr schade für Allergiker bzw. Personen die einfach nicht in jedem Produkt Parfum brauchen!).”

Gesamtgröße4%

“Ein Stück war zu wenig”

Farbe2%

“Da dieses Öl nicht gelblich”

Feucht/Trocken2%

“Habe sehr trockene Kopfhaut”

Top return reasons

Auslaufsicher23%

Geruch17%

Funktionalität insgesamt9%

Qualität insgesamt8%

Ölig/fettig6%

Verdünnt/wässrig5%