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Johanniskrautöl

soft demand (-6.7% this quarter) — Johanniskrautöl doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 28Growth 22Conversion 81Competition 26Returns 99Price range 60Avg price 69Brand share 52Review moat 33Quality gap 48
This niche Category average · 2,966 niches

Is Johanniskrautöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Johanniskrautöl is a €122K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 47/100.

Johanniskrautöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 8.4% of searches end in a purchase.

€122K

revenue / yr

Units sold / yr10K
Search volume / yr-6.7%102K
Conversion rate8.4%
Avg price€14.22

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers12 · 39
Top-5 product click share70%
Open market26%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement69%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,161

Top Johanniskrautöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€37K€49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

39

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • Casida23%
  • Dr. Ehrlichs Gesundkatalog23%
  • AROMATIKA trust the power of nature10%
  • Nakobe10%
  • Primavera7%
  • lavita6%

Johanniskrautöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR8.4%Products16Brands12Top 5 Brands74%OOS Rate7.7%Rating4.5★Reviews3,161Avg BSR#272
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Johanniskrautöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • johanniskrautöl81K/yr
  • kantaron yağı8K/yr
  • johanniskrautöl bio8K/yr
  • rotöl4K/yr

What reviews say buyers love and hate about Johanniskrautöl

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt34%

Top Produkt

Schmierung14%

Erstklassiges Öl

Vegan/Biologisch3%

Bio rot johaniskrautol

Farbe3%

Das Mazerat besticht durch seine charakteristische, tiefrote Farbe

Linderung von Juckreiz3%

What buyers complain about

91% of reviews
Geruch26%

riecht für mich unangenehm

Schmerzlinderung – insgesamt22%

Hilft nichts Macht mehr Schmerzen

Zertifizierungen11%

kein aktuelles Statement möglich

Bitter11%

Schmeckt eklig bitter

Geschmack6%

Der Geschmack ist definitiv nicht lecker

Johanniskrautöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
21%
2Auslaufsicher
21%
3Zertifizierungen
14%
4Schmierung
7%
5Qualität insgesamt
7%

Common Johanniskrautöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Johanniskrautöl 47/100 on Amazon Germany — Skip it. The niche generates €122K/yr across 16 tracked products. Search demand moved -6.7% over the last 90 days.
Search demand for Johanniskrautöl on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.