Is johanniskrautöl profitable to sell on Amazon Germany?

The niche generates €122K/yr across 16 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (47/100).

How competitive is the johanniskrautöl niche?

12 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in johanniskrautöl?

Top complaints mined from reviews: Geruch, Schmerzlinderung – insgesamt, Zertifizierungen. The return rate is 0.2%.

When does demand for johanniskrautöl peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the johanniskrautöl niche?

Listings span €5.97–€28.30; the average listing price is €14.22 (sweet spot $15–$100). The average incumbent carries 3,161 reviews — the moat a new listing must climb.

johanniskrautöl

Skip it

Soft demand (-6.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.22

avg listing price — sweet spot $15–$100

Price range

Good€5.97–€28.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,160.94

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€122K

€122K/yr · 102K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, johanniskrautöl is a €122K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

johanniskrautöl market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €114K–€142K; units × avg price
Conversion rate: 8.4%
Avg BSR: #272
Page quality: 0%
Prime: 81%
Sponsored: 69%
Out of stock: 7.7%
Avg brand age: 83 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

Casida23%
Dr. Ehrlichs Gesundkatalog23%
AROMATIKA trust the power of nature10%
Nakobe10%
Primavera7%
lavita6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top johanniskrautöl search terms

johanniskrautöl81K/yr -4.3%8.4% conv.
kantaron yağı8K/yr -10.6%2.4% conv.
johanniskrautöl bio8K/yr -27.1%8.6% conv.
rotöl4K/yr +0.0%5.2% conv.

All search terms

Top johanniskrautöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Casida Bio Johanniskrautöl-Rotöl-natürliches Johanniskrautöl für Massagen und Einreibungen-Bio Qualität- Durchwärmendes beruhigendes Johanniskraut -100 ml

Casida€10.944.6★47 rev

Dr. Ehrlichs Gesundkatalog Johanniskrautöl - Naturreines Pflege-Öl für Wunden und Narben - natürliches Hautpflege-Öl - Hautöl - Rotöl - 100 ml

Dr. Ehrlichs Gesundkatalog€16.384.5★764 rev

Nakobe Bio Johanniskrautöl 50ml 100% natürliches Rotöl wohltuend für Haut Muskeln & Pflege vegan & ohne Zusätze

Nakobe€8.495.0★27 rev

PRIMAVERA Pflegeöl Johanniskrautöl bio* 100 ml naturreine Pflanzenkraft Glasflasche Aromaöl Körperöl Naturkosmetik lindernd wärmend regenerierend vegan

Primavera€13.284.8★85 rev

LaVita Johanniskrautöl

lavita€7.334.2★176 rev

Newest

by launch date

Nakobe Bio Johanniskrautöl 50ml 100% natürliches Rotöl wohltuend für Haut Muskeln & Pflege vegan & ohne Zusätze

Nakobe€8.4927 rev

1y ago

DOALLIFE St. Johns Wort Öl 100ml Johanniskrautöl Naturreines Pflegeöl für Haut Narben & Wunden Vegan & Kaltgepresst Braunglasflasche

DOALLIFE€8.7117 rev

1y ago

Sanct Bernhard Johanniskrautöl (2x 100ml) | Aus frischem Johanniskraut hochdosiert in Olivenöl | Massageöl | Parfümfrei | Für trockene empfindliche & zarte Haut Traditionelles Pflegeöl

Kräuterhaus Sanct Bernhard€14.97272 rev

2y ago

Casida Bio Johanniskrautöl-Rotöl-natürliches Johanniskrautöl für Massagen und Einreibungen-Bio Qualität- Durchwärmendes beruhigendes Johanniskraut -100 ml

Casida€10.9447 rev

3y ago

Johanniskrautöl 2x250ml Natürliches Rotöl-Mazerat Hypericum perforatum Pflegeöl für Gesicht Körper Haut & Haare Massageöl St. Johns Wort Oil

AROMATIKA trust the power of nature€28.3091 rev

3y ago

What buyers say about johanniskrautöl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Top Produkt”

Schmierung14%

“Erstklassiges Öl”

Vegan/Biologisch3%

“Bio rot johaniskrautol”

Farbe3%

“Das Mazerat besticht durch seine charakteristische, tiefrote Farbe”

Linderung von Juckreiz3%

Linderung von Muskelschmerzen3%

“Das Öl ist sehr wohltuend bei Gelenk und Muskelschmerzen”

Ölig/fettig3%

“Sehr gutes Öl”

Fieberlinderung3%

“Benutze ich z. B. bei leichteren Verbrennungen”

Weiches Gefühl3%

“Weiche Narben”

Saugfähigkeit3%

“Hilft wunderbar und zieht gut ein”

What buyers complain about

Geruch26%

“riecht für mich unangenehm”

Schmerzlinderung – insgesamt22%

“Hilft nichts Macht mehr Schmerzen”

Zertifizierungen11%

“kein aktuelles Statement möglich”

Bitter11%

“Schmeckt eklig bitter”

Geschmack6%

“Der Geschmack ist definitiv nicht lecker”

Geschmack insgesamt6%

“Lecker ist anders”

Allergien6%

“allergisch reagiert daher kann ich keine Erfahrungsbericht mitteilen”

Qualität insgesamt4%

“ich hätte mir eine bessere Qualität gewünscht”

Top return reasons

beworben Vs Tatsächliches Produkt21%

Auslaufsicher21%

Zertifizierungen14%

Schmierung7%

Qualität insgesamt7%

Sprachprobleme7%

Farbe7%

Haltbarkeit7%

Ölig/fettig7%

Common questions

Is johanniskrautöl profitable to sell on Amazon Germany?: The niche generates €122K/yr across 16 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (47/100).
How competitive is the johanniskrautöl niche?: 12 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in johanniskrautöl?: Top complaints mined from reviews: Geruch, Schmerzlinderung – insgesamt, Zertifizierungen. The return rate is 0.2%.
When does demand for johanniskrautöl peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the johanniskrautöl niche?: Listings span €5.97–€28.30; the average listing price is €14.22 (sweet spot $15–$100). The average incumbent carries 3,161 reviews — the moat a new listing must climb.