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Johanniskraut

Johanniskraut shows low returns (0.1%), but soft demand (-46.8% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49

Market size 51Growth 2Conversion 75Competition 28Returns 99Price range 69Avg price 80Brand share 59Review moat 69Quality gap 65
This niche Category average · 2,966 niches

Is Johanniskraut profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Johanniskraut is a €298K/yr Amazon Germany market (252K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Johanniskraut: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.8% over the last 90 days and 7.0% of searches end in a purchase.

€298K

revenue / yr

Units sold / yr20K
Search volume / yr-46.8%252K
Conversion rate7.0%
Avg price€16.86

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 38
Top-5 product click share68%
Open market30%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews733

Top Johanniskraut products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€30K€45K€60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

38

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

25%

  • RAIBU19%
  • TRUE NATURE18%
  • GREEN NATURALS17%
  • NATURTREU8%
  • Laif7%
  • Scheunengut5%

Johanniskraut demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume252KCVR7.0%Products17Brands16Top 5 Brands70%OOS Rate6.3%Rating4.4★Reviews733Avg BSR#38
7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Johanniskraut search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • johanniskraut145K/yr
  • johanniskraut kapseln57K/yr
  • johanniskraut hochdosiert15K/yr
  • johanniskraut tabletten4K/yr
  • johanneskraut4K/yr
  • st johns wort4K/yr
  • johanniskraut 900mg4K/yr
  • johanniskraut tetesept4K/yr
  • tetesept johanniskraut kapseln 500mg4K/yr
  • johanniskraut kapseln hochdosiert8K/yr

What reviews say buyers love and hate about Johanniskraut

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Qualität insgesamt16%

Super Produkt

Effizienz14%

Wirkt

Schlafqualität8%

kann ich schon sagen, dass ich zumindest viel viel schneller einschlafen kann.

Beruhigend Wirkung6%

Beruhigend

Dosierung6%

Die Kapseln sind in Ordnung

What buyers complain about

69% of reviews
Nebenwirkungen16%

Wirkung tritt erst nach ca. 3 Tagen Einnahme ein, also bitte ein wenig Geduld bis es wirkt

Dosierung14%

Eine Tablette hat keine 17 mg Hyperforin

Funktionalität insgesamt8%

Unwirksam

Spannung/Angst5%

Momentan ist der Stresspegel zu hoch

Geschmack5%

Der Geschmack ist definitiv nicht lecker

Common Johanniskraut questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Johanniskraut 53/100 on Amazon Germany — Worth a look. The niche generates €298K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -46.8% over the last 90 days.
Search demand for Johanniskraut on Amazon Germany is steady year-round — the busiest month runs 1.8× the quietest.