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Joghurtkulturen

Joghurtkulturen shows low returns (0.1%), but soft demand (-25.2% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49

Market size 30Growth 12Conversion 77Competition 46Returns 100Price range 55Avg price 54Brand share 56Review moat 66Quality gap 76
This niche Category average · 2,966 niches

Is Joghurtkulturen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Joghurtkulturen is a €137K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Joghurtkulturen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.2% over the last 90 days and 7.5% of searches end in a purchase.

€137K

revenue / yr

Units sold / yr15K
Search volume / yr-25.2%147K
Conversion rate7.5%
Avg price€12.43

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers13 · 23
Top-5 product click share58%
Open market29%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement71%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews871

Top Joghurtkulturen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€21K€27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

23%

  • My.Yo22%
  • Natural Probiotic Selection18%
  • Coolinario13%
  • Reformhaus10%
  • Yogourmet9%
  • Lavita6%

Joghurtkulturen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR7.5%Products21Brands13Top 5 Brands71%OOS Rate0.8%Rating4.3★Reviews871Avg BSR#253
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Top Joghurtkulturen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • joghurtkulturen87K/yr
  • joghurt starterkultur12K/yr
  • joghurtferment15K/yr
  • joghurtkulturen griechischer joghurt7K/yr
  • joghurtkulturen probiotisch9K/yr
  • joghurtkultur4K/yr
  • joghurt kulturen4K/yr
  • joghurt ferment bio4K/yr
  • joghurt ferment3K/yr
  • joghurtkulturen kaufen3K/yr

What reviews say buyers love and hate about Joghurtkulturen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geschmack insgesamt31%

Mega Lecker

Qualität insgesamt16%

Good product

Geschmack10%

Super Geschmack, schön mild

beworben Vs Tatsächliches Produkt5%

Alles bestens,genau wie beschrieben

Textur/Konsistenz – insgesamt5%

Konsistenz

What buyers complain about

77% of reviews
Sauer22%

wird schnell sauer

Funktionalität insgesamt18%

funktioniert nicht

Preis-Leistungs-Verhältnis12%

Schade für das Geld

Qualität insgesamt7%

Daher kann ich zur Qualität des Joghurts nicht sagen

Verdünnt/wässrig5%

Zu flüssig

Joghurtkulturen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
50%
2Inhaltsstoffe – insgesamt
33%
3Vegan/Biologisch
17%

Common Joghurtkulturen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Joghurtkulturen 53/100 on Amazon Germany — Worth a look. The niche generates €137K/yr across 21 tracked products. Search demand moved -25.2% over the last 90 days.
Search demand for Joghurtkulturen on Amazon Germany peaks in Feb, where the busiest month runs 2.0× the quietest.