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Isopropanol

strong incumbent ratings (4.8★) — Isopropanol doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 96Growth 23Conversion 96Competition 18Returns 99Price range 26Avg price 32Brand share 22Review moat 21Quality gap 13
This niche Category average · 2,966 niches

Is Isopropanol profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Isopropanol is a €2.7M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.

Isopropanol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.7% over the last 90 days and 13.7% of searches end in a purchase.

€2.7M

revenue / yr

Units sold / yr300K
Search volume / yr-3.7%2.0M
Conversion rate13.7%
Avg price€9.83

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 12
Top-5 product click share79%
Open market9%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.8★
Avg reviews11,667

Top Isopropanol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

€0€268K€537K€805K€1.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Chemical Ecosolutions42%
  • Purivita17%
  • Maxxi Clean14%
  • WoldoClean12%
  • ferdoclean7%
  • GiDeli4%
  • Open — no brand owns it (3 brands, 5%)

Isopropanol demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR13.7%Products12Brands9Top 5 Brands91%OOS Rate0.0%Rating4.8★Reviews11,667Avg BSR#6
45K35KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Isopropanol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • isopropanol1.0M/yr
  • isopropanol 99 9440K/yr
  • isopropylalkohol144K/yr
  • reinigungsalkohol86K/yr
  • isopropyl alcohol33K/yr
  • isopropylalkohol 99 932K/yr
  • reiner alkohol36K/yr
  • ipa30K/yr
  • isopropanol 1l19K/yr
  • isopropylalkohol=isopropanol14K/yr

What reviews say buyers love and hate about Isopropanol

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Einfache Reinigung25%

Maximal Clean

Qualität insgesamt20%

Super Produkt

beworben Vs Tatsächliches Produkt16%

Alles wie bestellt

Preis-Leistungs-Verhältnis10%

Preis Leistung OK

Effizienz3%

it works efficiently every time

What buyers complain about

61% of reviews
Geruch10%

Stinkt nicht so so stark wie Aceton

Rückstand9%

sind Klebereste entstanden,

Qualität insgesamt9%

Müll

Verdünnt/wässrig7%

Sehr flüssig

Haftung/Klebrigkeit6%

Klebereste lösen sich nicht

Isopropanol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
28%
2Funktionalität insgesamt
17%
3Gesamtgröße
8%
4Geruch
7%
5beworben Vs Tatsächliches Produkt
5%

Common Isopropanol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Isopropanol 47/100 on Amazon Germany — Skip it. The niche generates €2.7M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.
Search demand for Isopropanol on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.