Skip to content

Isopropanol

Fail

The products selling today already average 4.8★, so Isopropanol is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€2.7M/yr2.0M searches / yr
90-day growth
-3.7%search demand this quarter
Competition
79%top-5 click share · 9 brands · 12 sellers

Flapen Score

Isopropanol against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Isopropanol is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isopropanol market on Amazon at a glance

Shoppers on Amazon Germany searched for Isopropanol 2.0M times last year and spent an estimated €2.7M. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.7M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
13.7%
Market size, estimated
€2.7Ma year
Peak month
January1.3× the quietest month
Top search term
isopropanol1.0M searches a year

02 · Price

A sale here is worth €9.83.

Listings sell for €9.83 on average, from €4.37 to €18.82. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At €9.83 that is €147K to €197K a year per listing.

Average price
€9.83under the $15 to $100 sweet spot
Price range
€4.37–€18.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
€147K–€197K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Reinigungsmittel. It carries 11,667 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#6in Reinigungsmittel
Average rating
4.79 starsAmazon Germany average 4.37 stars
Average reviews
11,667per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Isopropanol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

€0€268K€537K€805K€1.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

5%

  • Chemical Ecosolutions42%
  • Purivita17%
  • Maxxi Clean14%
  • WoldoClean12%
  • ferdoclean7%
  • GiDeli4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Isopropanol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Isopropanol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • isopropanol1.0M/yr
  • isopropanol 99 9440K/yr
  • isopropylalkohol144K/yr
  • reinigungsalkohol86K/yr
  • isopropyl alcohol33K/yr
  • isopropylalkohol 99 932K/yr
  • reiner alkohol36K/yr
  • ipa30K/yr
  • isopropanol 1l19K/yr
  • isopropylalkohol=isopropanol14K/yr

Reviews and returns

What reviews say buyers love and hate about Isopropanol

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Einfache Reinigung”
10%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt nicht so so stark wie Aceton”
A buyer, on “Geruch”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Isopropanol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data