Skip to content

Isolate Protein

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 2.1% of searches, so Isolate Protein is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€315K/yr255K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
47%top-5 click share · 11 brands · 49 sellers

Flapen Score

Isolate Protein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Isolate Protein is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isolate Protein market on Amazon at a glance

Shoppers on Amazon Germany searched for Isolate Protein 255K times last year and spent an estimated €315K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €315K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
2.1%
Market size, estimated
€315Ka year
Peak month
November15.3× the quietest month
Top search term
isolate protein65K searches a year

02 · Price

A sale here is worth €59.37.

Listings sell for €59.37 on average, from €22.53 to €139.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €59.37 that is €6K to €15K a year per listing.

Average price
€59.37inside the $15 to $100 sweet spot
Price range
€22.53–€139.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€6K–€15K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #66 within Nahrungsergänzung. It carries 3,684 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
10.1%
Average rank
#66in Nahrungsergänzung
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
3,684per listing
Listings tracked
31

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
81 months

Products

Top Isolate Protein products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

€0€16K€32K€47K€63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

49

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 85%

Open market

9%

  • ESN44%
  • Optimum Nutrition32%
  • BioTechUSA6%
  • Black Hammer Nutrition3%
  • Eafit3%
  • Mammut Nutrition3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Isolate Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 15.3×

Search terms

Top Isolate Protein search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • isolate protein65K/yr
  • iso whey38K/yr
  • whey protein 5kg29K/yr
  • esn whey isolate16K/yr
  • esn iso whey16K/yr
  • esn isolate protein8K/yr
  • protein pulver 5kg14K/yr
  • protein pulver 3kg9K/yr
  • optimum nutrition gold standard isolate5K/yr
  • whey hydrolysat8K/yr

Reviews and returns

What reviews say buyers love and hate about Isolate Protein

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar. Schmeckt ekelhaft”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Isolate Protein questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data