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Isoflavone

Fail

Demand is soft, at -76.6% this quarter, so Isoflavone is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€46K/yr40K searches / yr
90-day growth
-76.6%search demand this quarter
Competition
63%top-5 click share · 14 brands · 44 sellers

Flapen Score

Isoflavone against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Isoflavone is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isoflavone market on Amazon at a glance

Shoppers on Amazon Germany searched for Isoflavone 40K times last year and spent an estimated €46K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-76.6%
Conversion, latest week
5.6%
Market size, estimated
€46Ka year
Top search term
isoflavone18K searches a year

02 · Price

A sale here is worth €20.43.

Listings sell for €20.43 on average, from €5.58 to €38.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.43 that is €0 to €2K a year per listing.

Average price
€20.43inside the $15 to $100 sweet spot
Price range
€5.58–€38.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #28 within Antioxidantien. It carries 349 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#28in Antioxidantien
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
349per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Isoflavone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€9K€14K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

44

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

24%

  • LifeWize22%
  • Doppelherz16%
  • Dr Böhm13%
  • ViVe Supplements10%
  • FürstenMED8%
  • Tulip BioPharma7%

Demand

Isoflavone search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Isoflavone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • isoflavone18K/yr
  • soja isoflavone6K/yr
  • isoflavone hochdosiert8K/yr
  • isoflavone wechseljahre5K/yr
  • flavona hormon balance isoflavone kapseln3K/yr

Reviews and returns

What reviews say buyers love and hate about Isoflavone

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“spüre keine wirkung”
A buyer, on “Funktionalität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Isoflavone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data