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Iso Whey Protein

Iso Whey Protein clears our launch bar: a $2.1M/yr market growing +6.2% this quarter with returns at 0.1%.

Flapen Score

65
Launch it

Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 49

Market size 95Growth 33Conversion 37Competition 65Returns 99Price range 90Avg price 95Brand share 21Review moat 71Quality gap 73
This niche Category average · 2,966 niches

Is Iso Whey Protein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Iso Whey Protein is a €2.1M/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 65/100.

Iso Whey Protein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +6.2% over the last 90 days and 3.0% of searches end in a purchase.

€2.1M

revenue / yr

Units sold / yr50K
Search volume / yr+6.2%1.8M
Conversion rate3.0%
Avg price€38.02

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers11 · 42
Top-5 product click share46%
Open market8%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement45%
New entrants (1y)7· 7 succeeded
Avg rating4.3★
Avg reviews659

Top Iso Whey Protein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€83K€166K€249K€332K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

6%

  • ESN70%
  • IronMaxx11%
  • MORE NUTRITION6%
  • BioTechUSA3%
  • ProFuel2%
  • WORLD'S FOOD NUTRITION2%
  • Open — no brand owns it (5 brands, 6%)

Iso Whey Protein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR3.0%Products38Brands11Top 5 Brands92%OOS Rate11.1%Rating4.3★Reviews659Avg BSR#64
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Iso Whey Protein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • esn isoclear396K/yr
  • isoclear369K/yr
  • clear whey291K/yr
  • clear protein110K/yr
  • isoclear protein73K/yr
  • iso clear76K/yr
  • isolate protein65K/yr
  • esn isoclear whey isolate49K/yr
  • iso clear protein54K/yr
  • clear whey isolate47K/yr

What reviews say buyers love and hate about Iso Whey Protein

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Geschmack insgesamt29%

Tasty

Geschmack16%

Lecker Kirschgeschmack

Ernährungs Gehalt8%

Clear Protein

Löslichkeit8%

Super Löslichkeit, Super Lecker

Qualität insgesamt7%

Super Produkt

What buyers complain about

70% of reviews
Geschmack insgesamt23%

Mixed Berry schmeckt nicht

Süße14%

Alle Sorten sind zwar zu süß

Geschmack9%

Von Geschmack und Konsistenz kommt bei mir Würgereiz- so schlecht fand ich Proteinpulver noch nie

Preis-Leistungs-Verhältnis8%

Sparmaßnahme inakzeptabel

Künstliche Süßstoffe6%

Dieser typische Süßstoffgeschmack kommt für mich ziemlich durch

Iso Whey Protein return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
22%
2Geschmack
22%
3Ernährungs Gehalt
6%
4Funktionalität insgesamt
6%
5Auslaufsicher
6%

Common Iso Whey Protein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Iso Whey Protein 65/100 on Amazon Germany — Launch it. The niche generates €2.1M/yr across 38 tracked products. 7 of 7 products launched in the last 360 days are still selling. Search demand moved +6.2% over the last 90 days.
Search demand for Iso Whey Protein on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.