Iso Whey Protein
PassIso Whey Protein scores 65 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +6.2% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 4965
- Market size
- €2.1M/yr1.8M searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 42 sellers
Flapen Score
Iso Whey Protein against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Iso Whey Protein is stronger. Inside it, weaker.
Market
The Iso Whey Protein market on Amazon at a glance
Shoppers on Amazon Germany searched for Iso Whey Protein 1.8M times last year and spent an estimated €2.1M. The top 5 brands take 92% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- €2.1Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- esn isoclear396K searches a year
02 · Price
A sale here is worth €38.02.
Listings sell for €38.02 on average, from €10.01 to €82.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At €38.02 that is €29K to €38K a year per listing.
- Average price
- €38.02inside the $15 to $100 sweet spot
- Price range
- €10.01–€82.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €29K–€38K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #64 within Nahrungsergänzung. It carries 659 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 74%
- Out of stock, average day
- 11.1%
- Average rank
- #64in Nahrungsergänzung
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 659per listing
- Listings tracked
- 38
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Iso Whey Protein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
42
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
46%
Top 20: 82%
Open market
6%
- Brand 170%
- Brand 211%
- Brand 36%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 6%)
Demand
Iso Whey Protein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Iso Whey Protein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- esn isoclear396K/yr
- isoclear369K/yr
- clear whey291K/yr
- clear protein110K/yr
- isoclear protein73K/yr
- iso clear76K/yr
- isolate protein65K/yr
- esn isoclear whey isolate49K/yr
- iso clear protein54K/yr
- clear whey isolate47K/yr
Reviews and returns
What reviews say buyers love and hate about Iso Whey Protein
We read the reviews and the return reasons for every product selling here.
“Mixed Berry schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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FAQ
Common Iso Whey Protein questions
Answered from the same tracked data.