Iso Whey
Iso Whey shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Is Iso Whey profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Iso Whey is a €242K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Iso Whey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +24.1% over the last 90 days and 2.1% of searches end in a purchase.
€242K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Iso Whey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ESN IsoWhey Hardcore Proteinpulver Vanilla (Classic) 1 kg bis zu 26 g Protein pro Portion made in Germany (Design kann variieren)
- Price
- €44.85
- Rating
- 4.5/5
- Reviews
- 4,751
- Age
- 15y ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €51.14
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 9mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €50.27
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9mo ago
ESN IsoWhey Hardcore Proteinpulver Chocolate 1 kg bis zu 26 g Protein pro Portion - made in Germany
- Price
- €44.38
- Rating
- 4.3/5
- Reviews
- 3,531
- Age
- 15y ago
BioTechUSA Protein Power | Hoher Proteingehalt zuckerfrei laktosefrei glutenfrei | mit zugesetztem Kreatin 4 kg Vanille
- Price
- €75.60
- Rating
- 4.0/5
- Reviews
- 809
- Age
- 13y ago
Trending
90-day click momentum
GORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)
- Price
- €84.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €51.14
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 9mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €50.27
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9mo ago
GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)
- Price
- €79.88
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago
Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Vanilla Ice Cream 4.53kg 151 Portionen
- Price
- €139.81
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 18y ago
Newest
by launch dateGORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)
- Price
- €84.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Strawberry Lime Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €50.38
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 8mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €51.14
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 9mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €50.27
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9mo ago
ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany
- Price
- €50.69
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
38
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
3%
- ESN68%
- Optimum Nutrition11%
- BioTechUSA8%
- Black Hammer Nutrition5%
- Body Power4%
- Scitec Nutrition3%
- Open — no brand owns it (1 brand, 3%)
Iso Whey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Iso Whey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- iso whey38K/yr
- whey protein 5kg29K/yr
- esn whey isolate16K/yr
- esn iso whey16K/yr
- esn isolate protein8K/yr
- protein pulver 5kg14K/yr
- esn iso whey protein3K/yr
- esn whey protein isolate5K/yr
- esn isolate6K/yr
- why isolate protein3K/yr
What reviews say buyers love and hate about Iso Whey
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“schmeckt super”
“Beste protein für mich”
“Mega Geschmack”
“Top Quality”
“Super Löslichkeit, Super Lecker”
What buyers complain about
66% of reviews“Sparmaßnahme inakzeptabel”
“Ungenießbar. Schmeckt ekelhaft”
“Mir persönlich zu süß”
“Geschmackliche Vollkatastrophe”
“Die Qualität der Proteine ist sehr schlecht”
Iso Whey return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Iso Whey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
