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Iso Whey

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Iso Whey is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€242K/yr180K searches / yr
90-day growth
+24.1%search demand this quarter
Competition
55%top-5 click share · 7 brands · 38 sellers

Flapen Score

Iso Whey against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Iso Whey is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iso Whey market on Amazon at a glance

Shoppers on Amazon Germany searched for Iso Whey 180K times last year and spent an estimated €242K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €242K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
2.1%
Market size, estimated
€242Ka year
Peak month
February1.7× the quietest month
Top search term
iso whey38K searches a year

02 · Price

A sale here is worth €65.16.

Listings sell for €65.16 on average, from €36.20 to €139.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €65.16 that is €7K to €16K a year per listing.

Average price
€65.16inside the $15 to $100 sweet spot
Price range
€36.20–€139.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€7K–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #71 within Nahrungsergänzung. It carries 4,509 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
11.4%
Average rank
#71in Nahrungsergänzung
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
4,509per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
81 months

Products

Top Iso Whey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€24K€48K€72K€97K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 97%

Open market

3%

  • ESN68%
  • Optimum Nutrition11%
  • BioTechUSA8%
  • Black Hammer Nutrition5%
  • Body Power4%
  • Scitec Nutrition3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Iso Whey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Iso Whey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iso whey38K/yr
  • whey protein 5kg29K/yr
  • esn whey isolate16K/yr
  • esn iso whey16K/yr
  • esn isolate protein8K/yr
  • protein pulver 5kg14K/yr
  • esn iso whey protein3K/yr
  • esn whey protein isolate5K/yr
  • esn isolate6K/yr
  • why isolate protein3K/yr

Reviews and returns

What reviews say buyers love and hate about Iso Whey

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Sparmaßnahme inakzeptabel”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Iso Whey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data