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Iso Protein

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Iso Protein is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49
Market size
€232K/yr162K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
53%top-5 click share · 7 brands · 39 sellers

Flapen Score

Iso Protein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Iso Protein is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iso Protein market on Amazon at a glance

Shoppers on Amazon Germany searched for Iso Protein 162K times last year and spent an estimated €232K. The top 5 brands take 97% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €232K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
2.6%
Market size, estimated
€232Ka year
Top search term
dymatize iso 10030K searches a year

02 · Price

A sale here is worth €54.09.

Listings sell for €54.09 on average, from €21.14 to €98.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €54.09 that is €5K to €14K a year per listing.

Average price
€54.09inside the $15 to $100 sweet spot
Price range
€21.14–€98.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€5K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #53 within Nahrungsergänzung. It carries 4,651 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#53in Nahrungsergänzung
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
4,651per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Iso Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

39

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

1%

  • Brand 150%
  • Brand 239%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Iso Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Iso Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dymatize iso 10030K/yr
  • iso protein15K/yr
  • dymatize iso1008K/yr
  • isolate12K/yr
  • isolate protein powder5K/yr
  • dymatize11K/yr
  • whey protein isolate neutral10K/yr
  • dymatize whey protein10K/yr
  • optimum nutrition gold standard isolate5K/yr
  • iso whey protein isolat5K/yr

Reviews and returns

What reviews say buyers love and hate about Iso Protein

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geschmack insgesamt”
14%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Ungenießbar. Schmeckt ekelhaft”
A buyer, on “Geschmack insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Iso Protein questions

Answered from the same tracked data.