iso protein
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible€21.14–€98.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€54.09avg listing price — sweet spot $15–$100
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€232K€232K/yr · 162K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,651.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, iso protein is a €232K/yr Amazon Germany market (162K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
iso protein market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €216K–€270K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 97%
- Out of stock
- 3.5%
- Avg brand age
- 82 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
39
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
1%
- Dymatize50%
- Optimum Nutrition39%
- Bulk3%
- edubily nutrition3%
- ESN2%
- BioTechUSA2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 40 weeks — +27.1% search growth over the last 90 days.Top iso protein search terms
- dymatize iso 10030K/yr
- iso protein15K/yr
- dymatize iso1008K/yr
- isolate12K/yr
- isolate protein powder5K/yr
- dymatize11K/yr
- whey protein isolate neutral10K/yr
- dymatize whey protein10K/yr
- optimum nutrition gold standard isolate5K/yr
- iso whey protein isolat5K/yr
Top iso protein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dymatize ISO 100 Hydrolyzed Gourmet Chocolate 2264g - Whey Protein Hydrolysat + Isolat Pulver
Dymatize€84.994.5★1,552 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Vanille 930g 31 Portionen
Optimum Nutrition€37.844.6★2,678 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Schokolade 930g 31 Portionen
Optimum Nutrition€37.854.5★2,944 rev
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 932g - Whey Protein Hydrolysat + Isolat Pulver
Dymatize€46.654.5★1,355 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen
Optimum Nutrition€40.084.5★1,455 rev
Newest
by launch date
RheinNatur Whey Protein Isolate 900 g - Molkenprotein-Isolat 91% Eiweißanteil ohne Zuckerzusatz
RheinNatur€43.7177 rev
BioTechUSA Iso Whey Zero | Premium Whey Protein Isolate | Grass-Fed | Enzyme-Free | Sugar- and Gluten-free 1816g Schokolade
BioTechUSA€82.893,018 rev
Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Schokolade 450g 15 Portionen
Optimum Nutrition€22.53160 rev
Dymatize Elite 100% Whey Cookies & Cream 2170g - High Protein Low Sugar Pulver + Whey Protein und BCAAs
Dymatize€61.91492 rev
Dymatize Elite 100% Whey Rich Chocolate 2170g - High Protein Low Sugar Pulver + Whey Protein und BCAAs
Dymatize€63.391,155 rev
Trending
90-day click momentumOptimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen
Optimum Nutrition€40.084.5★
Dymatize ISO 100 Hydrolyzed Gourmet Vanilla 932g - Whey Protein Hydrolysat + Isolat Pulver
Dymatize€46.654.5★
RheinNatur Whey Protein Isolate 900 g - Molkenprotein-Isolat 91% Eiweißanteil ohne Zuckerzusatz
RheinNatur€43.714.5★
BioTechUSA Iso Whey Zero | Premium Whey Protein Isolate | Grass-Fed | Enzyme-Free | Sugar- and Gluten-free 1816g Schokolade
BioTechUSA€82.894.4★
Dymatize Elite 100% Whey Cookies & Cream 2170g - High Protein Low Sugar Pulver + Whey Protein und BCAAs
Dymatize€61.914.5★
What buyers say about iso protein
What buyers praise and complain about, mined from review topics.What buyers love
“Super leckeres Whey, auch mit Wasser”
“Top Quality”
“Beste protein für mich”
“Mega Geschmack”
“Löst sich perfekt auf”
“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”
“lohnt sich”
“Gute Löslichkeit tolle Verträglichkeit”
“auf dem Produkt ausführlich beschrieben.”
“Beste Inhaltsstoffe”
What buyers complain about
“Ungenießbar. Schmeckt ekelhaft”
“unverschämt teuer”
“Geschmacklich nicht so gut”
“nicht so süß”
“Dieser typische Süßstoffgeschmack kommt für mich ziemlich durch”
“Dieses angeblich geschmacksneutrale Protein Isolat hat einen unangenehm toxischen Beigeschmack”
“Das Pulver löst sich relativ schlecht auf”
“Das ist garantiert kein high quality Produkt”
“Es sind keine aminosäuren angegeben”
“riecht nicht besonders lecker”
Top return reasons
Common questions
- Is iso protein profitable to sell on Amazon Germany?
- The niche generates €232K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the iso protein niche?
- 7 brands and 39 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in iso protein?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- What does it cost to enter the iso protein niche?
- Listings span €21.14–€98.59; the average listing price is €54.09 (sweet spot $15–$100). The average incumbent carries 4,651 reviews — the moat a new listing must climb.