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Intimrasierer Mann

Maybe

Shoppers spend an estimated $3.8M a year here. But the top 5 brands take 97% of clicks, so Intimrasierer Mann is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€3.8M/yr2.2M searches / yr
90-day growth
+9.8%search demand this quarter
Competition
62%top-5 click share · 6 brands · 92 sellers

Flapen Score

Intimrasierer Mann against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Intimrasierer Mann is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intimrasierer Mann market on Amazon at a glance

Shoppers on Amazon Germany searched for Intimrasierer Mann 2.2M times last year and spent an estimated €3.8M. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.8M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
4.5%
Market size, estimated
€3.8Ma year
Peak month
March1.8× the quietest month
Top search term
intimrasierer mann504K searches a year

02 · Price

A sale here is worth €37.90.

Listings sell for €37.90 on average, from €20.77 to €90.78. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At €37.90 that is €190K to €227K a year per listing.

Average price
€37.90inside the $15 to $100 sweet spot
Price range
€20.77–€90.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
€190K–€227K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #12 within Rasur & Enthaarung. It carries 2,002 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#12in Rasur & Enthaarung
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
2,002per listing
Listings tracked
16

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Intimrasierer Mann products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

92

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 214%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Intimrasierer Mann search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Search terms

Top Intimrasierer Mann search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • intimrasierer mann504K/yr
  • philips351K/yr
  • philips one blade intimate145K/yr
  • one blade intimate143K/yr
  • körperrasierer herren108K/yr
  • body rasierer herren83K/yr
  • intimrasierer106K/yr
  • philips bodygroom96K/yr
  • gillette intimate klingen39K/yr
  • gillette body44K/yr

Reviews and returns

What reviews say buyers love and hate about Intimrasierer Mann

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Das Problem: Präzision vs. Performance”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Intimrasierer Mann questions

Answered from the same tracked data.