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Intimrasierer Mann

Intimrasierer Mann clears our launch bar: a $3.8M/yr market growing +9.8% this quarter with returns at 1.7%.

Flapen Score

60
Launch it

Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49

Market size 96Growth 37Conversion 54Competition 39Returns 80Price range 95Avg price 95Brand share 7Review moat 45Quality gap 80
This niche Category average · 2,966 niches

Is Intimrasierer Mann profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Intimrasierer Mann is a €3.8M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar. Verdict: Launch it — 60/100.

Intimrasierer Mann: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +9.8% over the last 90 days and 4.5% of searches end in a purchase.

€3.8M

revenue / yr

Units sold / yr125K
Search volume / yr+9.8%2.2M
Conversion rate4.5%
Avg price€37.90

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 92
Top-5 product click share62%
Open market3%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement94%
New entrants (1y)10· 9 succeeded
Avg rating4.2★
Avg reviews2,002

Top Intimrasierer Mann products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€378K€755K€1.1M€1.5M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

92

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • PHILIPS71%
  • Gillette14%
  • MANSPOT6%
  • kensen4%
  • houpoo3%
  • Manscaped Refining The Gentleman3%

Intimrasierer Mann demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR4.5%Products16Brands6Top 5 Brands97%OOS Rate2.4%Rating4.2★Reviews2,002Avg BSR#12
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.8×

Top Intimrasierer Mann search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • intimrasierer mann504K/yr
  • philips351K/yr
  • philips one blade intimate145K/yr
  • one blade intimate143K/yr
  • körperrasierer herren108K/yr
  • body rasierer herren83K/yr
  • intimrasierer106K/yr
  • philips bodygroom96K/yr
  • gillette intimate klingen39K/yr
  • gillette body44K/yr

What reviews say buyers love and hate about Intimrasierer Mann

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Qualität insgesamt19%

Bestes Produkt vor ever

Benutzerfreundlichkeit11%

Its comfortable to use

beworben Vs Tatsächliches Produkt9%

Macht sein Ding

Preis-Leistungs-Verhältnis9%

Preis/Leistung ok

Akkulaufzeit6%

Top Qualität und super lange Leistung des Akkus

What buyers complain about

70% of reviews
Qualität insgesamt13%

Das Problem: Präzision vs. Performance

Preis-Leistungs-Verhältnis10%

Ersatzklingen unverschämt teuer

Aufladen9%

Akku und Ladezeit schlecht

Haltbarkeit8%

Leider schon defekt

Produktzustand8%

Gebrauchtes Produkt erhalten

Intimrasierer Mann return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Produktzustand
11%
3Qualität insgesamt
10%
4Defekt Material/Teile
9%
5beworben Vs Tatsächliches Produkt
8%

Common Intimrasierer Mann questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Intimrasierer Mann 60/100 on Amazon Germany — Launch it. The niche generates €3.8M/yr across 16 tracked products. 9 of 10 products launched in the last 360 days are still selling. Search demand moved +9.8% over the last 90 days.
Search demand for Intimrasierer Mann on Amazon Germany peaks in Feb–Mar, where the busiest month runs 1.8× the quietest.