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Intimrasierer Für Frauen

Pass

Intimrasierer Für Frauen scores 67 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +22.8% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,966 Drogerie & Körperpflege niches · +18 vs the category median of 49
Market size
€1.1M/yr1.4M searches / yr
90-day growth
+22.8%search demand this quarter
Competition
52%top-5 click share · 16 brands · 127 sellers

Flapen Score

Intimrasierer Für Frauen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Intimrasierer Für Frauen is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intimrasierer Für Frauen market on Amazon at a glance

Shoppers on Amazon Germany searched for Intimrasierer Für Frauen 1.4M times last year and spent an estimated €1.1M. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
3.6%
Market size, estimated
€1.1Ma year
Peak month
June2.1× the quietest month
Top search term
intimrasierer für frauen374K searches a year

02 · Price

A sale here is worth €23.26.

Listings sell for €23.26 on average, from €14.36 to €47.40. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At €23.26 that is €35K to €47K a year per listing.

Average price
€23.26inside the $15 to $100 sweet spot
Price range
€14.36–€47.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
€35K–€47K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #18 within Rasur & Enthaarung. It carries 2,308 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#18in Rasur & Enthaarung
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
2,308per listing
Listings tracked
26

04 · Newcomers

14 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
14Amazon's first-year sales bar
Average brand age
27 months

Products

Top Intimrasierer Für Frauen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

€0€57K€115K€172K€229K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

127

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 92%

Open market

24%

  • PHILIPS27%
  • houpoo18%
  • RAXMETRY9%
  • Braun9%
  • Virelle6%
  • Gillette Venus6%

Demand

Intimrasierer Für Frauen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Intimrasierer Für Frauen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • intimrasierer für frauen374K/yr
  • damenrasierer elektrisch131K/yr
  • rasierer damen elektrisch101K/yr
  • elektrischer rasierer damen96K/yr
  • rasierer damen intimbereich121K/yr
  • damen rasierer damen elektrisch69K/yr
  • damenrasierer intimbereich43K/yr
  • intim rasierer frau36K/yr
  • ladyshaver40K/yr
  • trimmer damen intimbereich43K/yr

Reviews and returns

What reviews say buyers love and hate about Intimrasierer Für Frauen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Unzufrieden”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Intimrasierer Für Frauen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data