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Intim Waschlotion Damen

pricing outside the sweet spot ($7.13 avg) — Intim Waschlotion Damen doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49

Market size 36Growth 28Conversion 86Competition 31Returns 100Price range 29Avg price 20Brand share 29Review moat 64Quality gap 30
This niche Category average · 2,966 niches

Is Intim Waschlotion Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Intim Waschlotion Damen is a €178K/yr Amazon Germany market (254K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 44/100.

Intim Waschlotion Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 9.9% of searches end in a purchase.

€178K

revenue / yr

Units sold / yr40K
Search volume / yr+2.1%254K
Conversion rate9.9%
Avg price€7.13

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 73
Top-5 product click share66%
Open market12%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews938

Top Intim Waschlotion Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

73

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • NIVEA34%
  • Sebamed20%
  • CD15%
  • Vionell13%
  • Multi-Gyn5%
  • Sagrotan3%
  • Open — no brand owns it (5 brands, 9%)

Intim Waschlotion Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume254KCVR9.9%Products20Brands11Top 5 Brands88%OOS Rate0.0%Rating4.6★Reviews938Avg BSR#129
7K5KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Intim Waschlotion Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • intim waschlotion damen105K/yr
  • nivea intimo15K/yr
  • intimwaschlotion frauen29K/yr
  • nivea intimo waschlotion18K/yr
  • intimo10K/yr
  • intimwaschlotion13K/yr
  • sebamed intim waschgel13K/yr
  • intim waschlotion8K/yr
  • intimo waschlotion9K/yr
  • intimate wash for women6K/yr

What reviews say buyers love and hate about Intim Waschlotion Damen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geruch25%

Angenehm im Duft

Qualität insgesamt16%

Top Produkt

Reinigung9%

sanfte Waschlotion

Preis-Leistungs-Verhältnis9%

Den Preis finde ich auch sehr fair

Komfort insgesamt7%

angenehm auf der Haut

What buyers complain about

72% of reviews
Geruch21%

Stinkt

Inhaltsstoffe – insgesamt9%

Veränderte Rezeptur :( Warum wurde die Rezeptur geändert?

Textur/Konsistenz – insgesamt8%

Konsistenz: wässrig statt zähflüssig

Allergien8%

Tenside können die Intim-Schleimhäute reizen

Nebenwirkungen7%

das Produkt erzeugt ein extremes Brennen!.

Intim Waschlotion Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
46%
2Auslaufsicher
17%
3Produktzustand
8%
4Haftung/Klebrigkeit
8%
5Motorleistung
8%

Common Intim Waschlotion Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Intim Waschlotion Damen 44/100 on Amazon Germany — Skip it. The niche generates €178K/yr across 20 tracked products. Search demand moved +2.1% over the last 90 days.
Search demand for Intim Waschlotion Damen on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.