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Intense Whitening

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $18K a year here, so Intense Whitening is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€18K/yr15K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
70%top-5 click share · 11 brands · 18 sellers

Flapen Score

Intense Whitening against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Intense Whitening is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Intense Whitening market on Amazon at a glance

Shoppers on Amazon Germany searched for Intense Whitening 15K times last year and spent an estimated €18K. The top 5 brands take 86% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
9.8%
Market size, estimated
€18Ka year
Top search term
intense whitening 7 pro11K searches a year

02 · Price

A sale here is worth €12.42.

Listings sell for €12.42 on average, from €6.71 to €19.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €12.42 that is €0 to €1K a year per listing.

Average price
€12.42under the $15 to $100 sweet spot
Price range
€6.71–€19.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 36.2% of listings are out of stock. The average listing ranks #589 within Mund- & Zahnpflege. It carries 37 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
36.2%
Average rank
#589in Mund- & Zahnpflege
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
37per listing
Listings tracked
16

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Intense Whitening products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

€0€2K€4K€5K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11

Sellers

18

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

10%

  • Toivize29%
  • MSDRWIKEY26%
  • Generisch18%
  • Schwagebo7%
  • LuGirlre6%
  • Yabzfal4%
  • Open — no brand owns it (5 brands, 10%)

Reviews and returns

What reviews say buyers love and hate about Intense Whitening

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Zahnaufhellung”
21%of negative reviews mention “Zahnaufhellung”
0.1%of orders come back
“Von weißen Zähnen keine Spur”
A buyer, on “Zahnaufhellung”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Intense Whitening questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data