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58

intake breathing

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 23Conversion 78Competition 31Returns 96Price range 56Avg price 64Brand share 54Review moat 61Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.68

avg listing price — sweet spot $15–$100

Review moat

Good1,044.1

avg incumbent reviews — the moat a new listing must climb

Market size

Good€403K

€403K/yr · 382K searches

Price range

Good€7.05–€25.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, intake breathing is a €403K/yr Amazon Germany market (382K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

intake breathing market data

Units sold / yr
30K–40K
avg 250–500/product
Revenue / yr
€410K–€547K
units × avg price
Conversion rate
7.7%
Avg BSR
#133
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
26.6%
Avg brand age
18 months
Avg seller age
213 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

24%

  • Napify35%
  • Nozibye15%
  • PVFH8F9%
  • AOUZOVLI7%
  • Air Max6%
  • MOLZINY4%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -4.4% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.5×

Top intake breathing search terms

  • nasenpflaster magnet128K/yr
  • magnetische nasenpflaster44K/yr
  • nasen magnet atmen29K/yr
  • intake breathing10K/yr
  • nose strips magnet42K/yr
  • nasenmagnet atmen20K/yr
  • nasenstrips magnetisch8K/yr
  • nasen magnet16K/yr
  • magnet nasenpflaster15K/yr
  • nasenpflaster magnetisch15K/yr
All search terms

Top intake breathing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€40K20%€81K30%€121K40%€161K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about intake breathing

What buyers praise and complain about, mined from review topics.

What buyers love

Atmungsaktivität17%

“Beste Atemhilfe für mich”

Qualität insgesamt11%

“Super Produkt”

Sinus-Entlastung10%

“Beste Nasenpflaster”

Schlafqualität9%

“Spüre eine deutliche Erleichterung beim Schlafen”

Schnarchlinderung6%

“Ich habe mir die ELLICIT Nasenpflaster Performance bestellt, weil ich seit einiger Zeit immer wieder mit verstopfter Nase und leichtem Schnarchen zu kämpfen hatte”

Gesamtgröße5%

“Passt”

Haftung/Klebrigkeit4%

“Besser als normale Klebepflaster”

Komfort insgesamt4%

“Das ganze lässt sich auch ohne störendes gefühl in der Nacht tragen”

Preis-Leistungs-Verhältnis4%

“Preis Leistung ist super”

Benutzerfreundlichkeit4%

“lassen sich super easy entnehmen.”

What buyers complain about

Haftung/Klebrigkeit18%

“Klebefläche flopp”

Funktionalität insgesamt12%

“Also Zweck nicht erfüllt”

Haltbarkeit7%

“Hält nicht”

Qualität insgesamt7%

“Müll”

Schlafqualität6%

“Ich habe oft Probleme mit verstopfter Nase beim Schlafen”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Atmungsaktivität5%

“Atmung wird nicht spürbar verbessert”

Gesamtgröße4%

“Pads sind kleiner als üblich”

Komfort insgesamt3%

“was unangenehm ist”

Allergien3%

“Entfettung der Haut”

Top return reasons

Funktionalität insgesamt36%
Gesamtgröße18%
Haftung/Klebrigkeit14%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt4%
Atmungsaktivität3%
Komfort insgesamt3%
Haltbarkeit3%
Schlafqualität2%
Schmerzlinderung – insgesamt1%

Common questions

Is intake breathing profitable to sell on Amazon Germany?
The niche generates €403K/yr across 21 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the intake breathing niche?
17 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in intake breathing?
Top complaints mined from reviews: Haftung/Klebrigkeit, Funktionalität insgesamt, Haltbarkeit. The return rate is 0.7%.
When does demand for intake breathing peak?
Demand peaks in Oct; the busiest month runs 1.5× the quietest.
What does it cost to enter the intake breathing niche?
Listings span €7.05–€25.06; the average listing price is €13.68 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.