Instant Oats

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

12.6%

Market size, estimated

€94Ka year

Peak month

May3.0× the quietest month

Top search term

hafermehl47K searches a year

Listings sell for €11.40 on average, from €4.41 to €25.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €11.40 that is €3K to €6K a year per listing.

Average price

€11.40under the $15 to $100 sweet spot

Price range

€4.41–€25.74

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

€3K–€6K

Returns

0.1%of orders · Amazon Germany median 1.1%

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #60 within Nahrungsergänzung. It carries 520 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

69%

Out of stock, average day

5.7%

Average rank

#60in Nahrungsergänzung

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

520per listing

Listings tracked

13

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months