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Innere Ruhe

Fail

The top 5 products take 100% of clicks, so Innere Ruhe is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€88K/yr31K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Innere Ruhe against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Innere Ruhe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Innere Ruhe market on Amazon at a glance

Shoppers on Amazon Germany searched for Innere Ruhe 31K times last year and spent an estimated €88K. All 2 brands take every click. Demand peaks in Mar–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
13.6%
Market size, estimated
€88Ka year
Peak month
March2.3× the quietest month
Top search term
ruhepol naturtreu14K searches a year

02 · Price

A sale here is worth €21.09.

Listings sell for €21.09 on average, from €17.27 to €22.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At €21.09 that is €21K to €26K a year per listing.

Average price
€21.09inside the $15 to $100 sweet spot
Price range
€17.27–€22.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
€21K–€26K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #33 within Pflanzliche Ergänzungsmittel. It carries 1,005 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#33in Pflanzliche Ergänzungsmittel
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,005per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Innere Ruhe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

€0€18K€35K€53K€71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

2

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • NATURTREU96%
  • Lebensklang4%

Demand

Innere Ruhe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Innere Ruhe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ruhepol naturtreu14K/yr
  • naturtreu ruhepol6K/yr
  • ruhepol7K/yr
  • naturtreu ashwagandha4K/yr

Reviews and returns

What reviews say buyers love and hate about Innere Ruhe

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Spannung/Angst”
0.2%of orders come back
“In stressigen Phasen ist es oft gar nicht so leicht, die innere Ruhe zu bewahren”
A buyer, on “Spannung/Angst”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Innere Ruhe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data