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Influenza Schnelltest

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -94.2% this quarter, so Influenza Schnelltest is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€820K/yr623K searches / yr
90-day growth
-94.2%search demand this quarter
Competition
60%top-5 click share · 11 brands · 29 sellers

Flapen Score

Influenza Schnelltest against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Influenza Schnelltest is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Influenza Schnelltest market on Amazon at a glance

Shoppers on Amazon Germany searched for Influenza Schnelltest 623K times last year and spent an estimated €820K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -94.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €820K a year.

Searches, last 12 months
623K
Growth, 90 days vs prior 90
-94.2%
Conversion, latest week
11.8%
Market size, estimated
€820Ka year
Peak month
February67.2× the quietest month
Top search term
corona grippe rsv schnelltest kombi130K searches a year

02 · Price

A sale here is worth €11.16.

Listings sell for €11.16 on average, from €3.12 to €21.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At €11.16 that is €45K to €56K a year per listing.

Average price
€11.16under the $15 to $100 sweet spot
Price range
€3.12–€21.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
€45K–€56K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #14 within Medizinische Geräte & Verbrauchsmaterialien. It carries 2,081 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
2.3%
Average rank
#14in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
2,081per listing
Listings tracked
15

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Influenza Schnelltest products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€41K€82K€123K€164K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

29

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

18%

  • EUROPAPA23%
  • DEEPBLUE19%
  • Self-Diagnostics12%
  • fluorecare12%
  • medicinadellavoro.com9%
  • Fastep8%

Demand

Influenza Schnelltest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 67.2×

Search terms

Top Influenza Schnelltest search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • corona grippe rsv schnelltest kombi130K/yr
  • rsv schnelltest45K/yr
  • influenza schnelltest131K/yr
  • rsv covid & influenza-kombi-test22K/yr
  • schnelltest corona influenza rsv34K/yr
  • rsv test17K/yr
  • influenza4K/yr
  • kombitest corona influenza rsv41K/yr
  • influenza schnelltest 4 in 171K/yr
  • 5 in 1 virentest19K/yr

Reviews and returns

What reviews say buyers love and hate about Influenza Schnelltest

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Benutzerfreundlichkeit”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Preis überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Influenza Schnelltest questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data