Imprägnierwaschmittel
FailDemand is soft, at -58.6% this quarter, so Imprägnierwaschmittel is a Fail.
- Flapen Score
- 47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 4947
- Market size
- €339K/yr134K searches / yr
- 90-day growth
- -58.6%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 23 sellers
Flapen Score
Imprägnierwaschmittel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Imprägnierwaschmittel is stronger. Inside it, weaker.
Market
The Imprägnierwaschmittel market on Amazon at a glance
Shoppers on Amazon Germany searched for Imprägnierwaschmittel 134K times last year and spent an estimated €339K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €339K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -58.6%
- Conversion, latest week
- 13.8%
- Market size, estimated
- €339Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- imprägnier waschmittel75K searches a year
02 · Price
A sale here is worth €18.37.
Listings sell for €18.37 on average, from €3.55 to €41.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €18.37 that is €23K to €28K a year per listing.
- Average price
- €18.37inside the $15 to $100 sweet spot
- Price range
- €3.55–€41.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €23K–€28K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #25 within Wäschepflege. It carries 2,995 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 0.6%
- Average rank
- #25in Wäschepflege
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,995per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Imprägnierwaschmittel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Alpenwert Imprägnierwaschmittel 500ml [Made IN Germany] für Outdoor Bekleidung Funktionskleidung Skibekleidung Gore-tex UVM. Imprägnier Waschmittel Einwaschimprägnierung](https://m.media-amazon.com/images/I/51hLgV5w5VL.jpg)
Alpenwert Imprägnierwaschmittel 500ml [Made IN Germany] für Outdoor Bekleidung Funktionskleidung Skibekleidung Gore-tex UVM. Imprägnier Waschmittel Einwaschimprägnierung
- Price
- €13.41
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 1y ago

PLINTEX Imprägnier-Waschmittel 580ml - Einwaschimprägnierung für Outdoor- & Funktionskleidung Gore-Tex Skibekleidung - Imprägnierung Waschmaschine Waschimprägnierung I Made in Germany
- Price
- €15.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 3y ago

simprax Textil Wash-In Imprägnierung - Klimaneutrales Imprägniermittel. Umweltfreundliche Einwaschimprägnierung für Funktions- & Outdoortextilien wie Gore-Tex etc. Waschmaschine o. Handwäsche
- Price
- €13.16
- Rating
- 4.4/5
- Reviews
- 2,996
- Age
- 7y ago

HEITMANN Einwaschimprägnierer 250ml | Einwaschimprägnierung für Schuhe Rucksäcke Zelte Outdoor- & Sportkleidung | Imprägnier Waschmittel reaktiviert Membranen für langanhaltenden Wetterschutz
- Price
- €3.55
- Rating
- 4.4/5
- Reviews
- 858
- Age
- 5y ago

Nikwax Tech Wash und TX.Direct Doppelpack 2 x 300ml Technischer Reiniger und Wash-In Imprägnierer für Wetterschutzbekleidung - reinigt imprägniert revitalisiert die Atmungsaktivität
- Price
- €18.71
- Rating
- 4.5/5
- Reviews
- 22,710
- Age
- 20y ago
Trending
estimated 90-day click momentum
HEITMANN Einwaschimprägnierer 250ml | Einwaschimprägnierung für Schuhe Rucksäcke Zelte Outdoor- & Sportkleidung | Imprägnier Waschmittel reaktiviert Membranen für langanhaltenden Wetterschutz
- Price
- €3.55
- Rating
- 4.4/5
- Reviews
- 858
- Age
- 5y ago

simprax Textil Wash-In Imprägnierung Made in Germany - Klimaneutrales Imprägniermittel. Umweltfreundliche Einwaschimprägnierung für Funktions- & Outdoortextilien Gore-Tex. Waschmaschine o. Handwäsche
- Price
- €29.54
- Rating
- 4.4/5
- Reviews
- 2,996
- Age
- 3y ago

Nikwax Tech Wash und TX.Direct Wash-In Doppelpack 2 x 1L Technischer Reiniger und Wash-In Imprägnierer für Wetterschutzbekleidung - reinigt imprägniert revitalisiert die Atmungsaktivität
- Price
- €41.31
- Rating
- 4.6/5
- Reviews
- 1,670
- Age
- 11y ago

SPRINGER HX4100 - Einwaschimprägnierung 500 ml - Made in Germany - Wash-In-Imprägnierer für Outdoor-Kleidung - Wasser- & schmutzabweisende Textilimprägnierung - Ideal für Waschmaschinen
- Price
- €12.68
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 8mo ago

PLINTEX Imprägnier-Waschmittel 580ml - Einwaschimprägnierung für Outdoor- & Funktionskleidung Gore-Tex Skibekleidung - Imprägnierung Waschmaschine Waschimprägnierung I Made in Germany
- Price
- €15.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 3y ago
Newest
by launch date
SPRINGER HX4100 - Einwaschimprägnierung 500 ml - Made in Germany - Wash-In-Imprägnierer für Outdoor-Kleidung - Wasser- & schmutzabweisende Textilimprägnierung - Ideal für Waschmaschinen
- Price
- €12.68
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 8mo ago
![Alpenwert - Einwaschimprägnierung 500ml + Waschmittel 500ml [Made IN Germany] - Waschimprägnierung & Sportwaschmittel für Outdoor- Ski- und Funktionskleidung - Gore-tex UVM Imprägnier Waschmittel](https://m.media-amazon.com/images/I/41JejFOP5eL.jpg)
Alpenwert - Einwaschimprägnierung 500ml + Waschmittel 500ml [Made IN Germany] - Waschimprägnierung & Sportwaschmittel für Outdoor- Ski- und Funktionskleidung - Gore-tex UVM Imprägnier Waschmittel
- Price
- €24.39
- Rating
- 4.5/5
- Reviews
- 780
- Age
- 10mo ago
![Alpenwert Imprägnierwaschmittel 500ml [Made IN Germany] für Outdoor Bekleidung Funktionskleidung Skibekleidung Gore-tex UVM. Imprägnier Waschmittel Einwaschimprägnierung](https://m.media-amazon.com/images/I/51hLgV5w5VL.jpg)
Alpenwert Imprägnierwaschmittel 500ml [Made IN Germany] für Outdoor Bekleidung Funktionskleidung Skibekleidung Gore-tex UVM. Imprägnier Waschmittel Einwaschimprägnierung
- Price
- €13.41
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 1y ago

PLINTEX Imprägnier-Waschmittel 2x580ml - Einwaschimprägnierung für Outdoor- & Funktionskleidung Gore-Tex Skibekleidung - Imprägnierung Waschmaschine Waschimprägnierung I Made in Germany
- Price
- €21.83
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 3y ago

PLINTEX Imprägnier-Waschmittel 580ml - Einwaschimprägnierung für Outdoor- & Funktionskleidung Gore-Tex Skibekleidung - Imprägnierung Waschmaschine Waschimprägnierung I Made in Germany
- Price
- €15.01
- Rating
- 4.4/5
- Reviews
- 1,088
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
23
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
4%
- Alpenwert33%
- PLINTEX23%
- simprax17%
- HEITMANN11%
- Nikwax7%
- bionicdry4%
- Open — no brand owns it (2 brands, 4%)
Demand
Imprägnierwaschmittel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar · busiest ÷ quietest = 2.9×
Search terms
Top Imprägnierwaschmittel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- imprägnier waschmittel75K/yr
- einwaschimprägnierung16K/yr
- imprägnierwaschmittel9K/yr
- waschimprägnierung7K/yr
- waschmittel imprägnierung5K/yr
- waschmittel imprägnierung outdoor5K/yr
- waschmittel für skibekleidung4K/yr
- imprägnierung waschmaschine4K/yr
- imprägnier waschmittel outdoor3K/yr
- waschmittel skibekleidung4K/yr
Reviews and returns
What reviews say buyers love and hate about Imprägnierwaschmittel
We read the reviews and the return reasons for every product selling here.
“Null Wirkung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Imprägnierwaschmittel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









