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Iced Coffee to Go Becher

Fail

Shoppers spend an estimated $46K a year here, so Iced Coffee to Go Becher is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€46K/yr161K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
55%top-5 click share · 15 brands · 23 sellers

Flapen Score

Iced Coffee to Go Becher against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Iced Coffee to Go Becher is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iced Coffee to Go Becher market on Amazon at a glance

Shoppers on Amazon Germany searched for Iced Coffee to Go Becher 161K times last year and spent an estimated €46K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
2.8%
Market size, estimated
€46Ka year
Peak month
February2.2× the quietest month
Top search term
shaker 300ml27K searches a year

02 · Price

A sale here is worth €10.10.

Listings sell for €10.10 on average, from €6.12 to €18.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €10.10 that is €1K to €3K a year per listing.

Average price
€10.10under the $15 to $100 sweet spot
Price range
€6.12–€18.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #64 within Nahrungsergänzung. It carries 1,858 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#64in Nahrungsergänzung
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,858per listing
Listings tracked
26

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Iced Coffee to Go Becher products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€9K€14K€18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

15%

  • AMITYUNION29%
  • Alaoo28%
  • Tokaneit9%
  • Smartshake8%
  • AOGOE8%
  • Westmark3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Iced Coffee to Go Becher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Iced Coffee to Go Becher search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shaker 300ml27K/yr
  • shaker klein24K/yr
  • shaker 400ml21K/yr
  • mini shaker14K/yr
  • protein shaker 300ml12K/yr
  • protein shaker klein8K/yr
  • protein shaker 400ml8K/yr
  • shaker 300ml klein7K/yr
  • shaker klein 300ml7K/yr
  • kleiner shaker6K/yr

Reviews and returns

What reviews say buyers love and hate about Iced Coffee to Go Becher

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Miserable Qualität”
A buyer, on “Qualität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Iced Coffee to Go Becher questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data