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Hygienespüler Wäsche

Fail

The top 5 brands take 99% of clicks, so Hygienespüler Wäsche is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€302K/yr271K searches / yr
90-day growth
+29.7%search demand this quarter
Competition
73%top-5 click share · 6 brands · 33 sellers

Flapen Score

Hygienespüler Wäsche against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hygienespüler Wäsche is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hygienespüler Wäsche market on Amazon at a glance

Shoppers on Amazon Germany searched for Hygienespüler Wäsche 271K times last year and spent an estimated €302K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €302K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+29.7%
Conversion, latest week
10.0%
Market size, estimated
€302Ka year
Peak month
July5.2× the quietest month
Top search term
hygienespüler wäsche110K searches a year

02 · Price

A sale here is worth €11.22.

Listings sell for €11.22 on average, from €2.03 to €24.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €11.22 that is €22K to €28K a year per listing.

Average price
€11.22under the $15 to $100 sweet spot
Price range
€2.03–€24.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
€22K–€28K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #55 within Wäschepflege. It carries 2,132 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
69%
Out of stock, average day
0.4%
Average rank
#55in Wäschepflege
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,132per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Hygienespüler Wäsche products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

€0€30K€60K€91K€121K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

33

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Sagrotan51%
  • IMPRESAN22%
  • Dr. Beckmann22%
  • Bactador2%
  • Prinox2%
  • LTK-0081%

Demand

Hygienespüler Wäsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×

Search terms

Top Hygienespüler Wäsche search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hygienespüler wäsche110K/yr
  • hygienespüler31K/yr
  • geruchsentferner wäsche25K/yr
  • hygiene waschmittel15K/yr
  • dr beckmann geruchsentferner15K/yr
  • impresan hygienespüler8K/yr
  • impresan8K/yr
  • wäsche desinfektion8K/yr
  • wäsche hygienespüler6K/yr
  • wäsche geruchsentferner5K/yr

Reviews and returns

What reviews say buyers love and hate about Hygienespüler Wäsche

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Geruch”
45%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt fürchterlich”
A buyer, on “Geruch”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hygienespüler Wäsche questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data