Is hydrokolloid pflaster profitable to sell on Amazon Germany?

The niche generates €735K/yr across 12 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (47/100).

How competitive is the hydrokolloid pflaster niche?

11 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in hydrokolloid pflaster?

Top complaints mined from reviews: Haftung/Klebrigkeit, Dicke, Funktionalität insgesamt. The return rate is 0.0%.

When does demand for hydrokolloid pflaster peak?

Demand peaks in Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the hydrokolloid pflaster niche?

Listings span €3.20–€12.06; the average listing price is €8.86 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.

hydrokolloid pflaster

Skip it

Prices mostly outside the sweet spot ($3.20–$12.06) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great408.92

avg incumbent reviews — the moat a new listing must climb

Market size

Good€735K

€735K/yr · 887K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay€8.86

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-40.1%

90-day search growth — must beat 0% to launch

Price range

Bad€3.20–€12.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, hydrokolloid pflaster is a €735K/yr Amazon Germany market (887K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hydrokolloid pflaster market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: €443K–€532K; units × avg price
Conversion rate: 9.4%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 6.0%
Avg brand age: 28 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

XYYLLL38%
SLGCBL19%
LTQXGT9%
Generisch9%
Cutiderm7%
Hansaplast4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.6×

Open Trend

Top hydrokolloid pflaster search terms

hydrokolloid pflaster250K/yr +39.7%5.2% conv.
hydrocolloid roll193K/yr -73.2%6.0% conv.
pimple patches rolle61K/yr -51.0%5.1% conv.
pickel patch rolle78K/yr -70.7%4.1% conv.
hydrokolloid pflaster rolle50K/yr +39.8%5.1% conv.
hydrokolloid rolle87K/yr -37.4%5.9% conv.
schürfwundenpflaster25K/yr +23.2%4.1% conv.
blasenpflaster rolle12K/yr +7.9%4.1% conv.
hydrocolloid22K/yr -35.3%3.6% conv.
hydrokolloid16K/yr +3.0%4.2% conv.

All search terms

Top hydrokolloid pflaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hydrokolloid Rolle Wundversorgung Hydrokolloid Pflaster 5cm x 5m Wasserfester Hydrokolloidverbände Flexible Feuchte Heilung Patch Rolle für leichte Exsudatwunden Blasen

XYYLLL€8.994.6★190 rev

Hydrokolloid Pflaster Rolle 5cm x 180cm Hydrokolloid Pflaster Stark Saugfähig Selbstklebend Flexibel & Wasserdichter Hydrocolloid Roll Haushaltsgrundlage

SLGCBL€7.804.2★747 rev

Hydrocolloid Roll Hydrokolloid Pflaster Rolle Wasserfestes Pimple Patches Rolle Blasenpflaster Selbstklebender Pickel Patch Rolle Atmungsaktiv Unsichtbare Hoch Absorbierende Zuschneidbare 5cm*1.5m

Generisch€7.503.7★10 rev

Hydrokolloid Extra Dünn Wundauflagen steril (10cm x 10cm)

Cutiderm€8.934.6★2,309 rev

Hydrokolloid Rolle 5 cm x 1.5 m Selbstklebendes Atmungsaktives Schutz-Tape für Haut Flexible Wasserdichte Hautschutzrolle Komfortabler Halt Zuschneidbar 1 Rolle

LTQXGT€6.834.6★73 rev

Newest

by launch date

Hydrokolloid Pimple Patches (1250 Stück) - Schneidbare Pickelpflaster für das Gesicht- Pimple Patches Hydrokolloid Roll Tape absorbieren Unreinheiten & ermöglichen schnelle Heilung

Hbaid€9.7373 rev

6mo ago

Hydrokolloid Rolle 5 cm x 1.5 m Selbstklebendes Atmungsaktives Schutz-Tape für Haut Flexible Wasserdichte Hautschutzrolle Komfortabler Halt Zuschneidbar 1 Rolle

LTQXGT€6.8373 rev

7mo ago

Hydrocolloid Roll Hydrokolloid Pflaster Rolle Wasserfestes Pimple Patches Rolle Blasenpflaster Selbstklebender Pickel Patch Rolle Atmungsaktiv Unsichtbare Hoch Absorbierende Zuschneidbare 5cm*1.5m

Generisch€7.5010 rev

7mo ago

Hydrokolloid Rolle 5 cm x 3 6 m Selbstklebendes Atmungsaktives Schutz-Tape für Haut Flexible Wasserdichte Hautschutzrolle Komfortabler Halt Zuschneidbar 1 Rolle

LTQXGT€11.6573 rev

8mo ago

Hydrokolloid Pflaster Rolle 5cm x 180cm Hydrokolloid Pflaster Stark Saugfähig Selbstklebend Flexibel & Wasserdichter Hydrocolloid Roll Haushaltsgrundlage

SLGCBL€7.80747 rev

9mo ago

What buyers say about hydrokolloid pflaster

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit16%

“Haftet super, und lässt sich auch wieder leicht entfernen”

Preis-Leistungs-Verhältnis12%

“Günstige Alternative”

Qualität insgesamt11%

“Super Produkt”

Benutzerfreundlichkeit7%

“Die zwei Rollen lassen sich ganz einfach auf die gewünschte Größe und Form zuschneiden”

Hautgesundheit6%

“Definitiv besseres Hautbild”

beworben Vs Tatsächliches Produkt5%

“Erfüllt seinen Zweck”

Haltbarkeit3%

“Es hält gut”

Allergien3%

“Da ich eigentlich auf Pflaster allergisch bin, kann ich empfehlen”

Gesamtgröße3%

“Passt”

Schutz3%

“Es schützt die Wunde gut vor Reibung (z. B. durch Kleidung oder Schuhe),”

What buyers complain about

Haftung/Klebrigkeit21%

“Schlechte Haftung”

Dicke7%

“Auf der Rolle wirkt das Material erstmal dünn”

Funktionalität insgesamt7%

“PFLASTER HÄLT NICHT LANGE”

Allergien5%

“Pflasterallergie”

Haltbarkeit5%

“Hält nicht lange”

Hautgesundheit4%

“Hält überhaupt nicht auf der Haut”

Entzündung4%

“Bitte bedenken nicht auf Wunden kleben die bei Berührung mit Fleisch entstanden, wegen der Keime im Fleisch kann es sonst Entzündungen geben”

Falten3%

“sich zusammenzieht so dass noch mehr Falten entstehen als vorher.”

Feucht/Trocken3%

“Hilft eigentlich nur bei wässerigen Sachen”

Griff3%

“Hält nicht gut”

Top return reasons

Qualität insgesamt40%

Haftung/Klebrigkeit30%

Geruch10%

Feucht/Trocken10%

Produktzustand10%

Common questions

Is hydrokolloid pflaster profitable to sell on Amazon Germany?: The niche generates €735K/yr across 12 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Skip it (47/100).
How competitive is the hydrokolloid pflaster niche?: 11 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in hydrokolloid pflaster?: Top complaints mined from reviews: Haftung/Klebrigkeit, Dicke, Funktionalität insgesamt. The return rate is 0.0%.
When does demand for hydrokolloid pflaster peak?: Demand peaks in Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the hydrokolloid pflaster niche?: Listings span €3.20–€12.06; the average listing price is €8.86 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.