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Hydrokolloid Pflaster

Fail

Prices span $3.20–$12.06, mostly outside the sweet spot, so Hydrokolloid Pflaster is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€735K/yr887K searches / yr
90-day growth
-40.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 36 sellers

Flapen Score

Hydrokolloid Pflaster against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hydrokolloid Pflaster is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrokolloid Pflaster market on Amazon at a glance

Shoppers on Amazon Germany searched for Hydrokolloid Pflaster 887K times last year and spent an estimated €735K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 887K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €735K a year.

Searches, last 12 months
887K
Growth, 90 days vs prior 90
-40.1%
Conversion, latest week
9.4%
Market size, estimated
€735Ka year
Peak month
November2.6× the quietest month
Top search term
hydrokolloid pflaster250K searches a year

02 · Price

A sale here is worth €8.86.

Listings sell for €8.86 on average, from €3.20 to €12.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At €8.86 that is €27K to €35K a year per listing.

Average price
€8.86under the $15 to $100 sweet spot
Price range
€3.20–€12.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
€27K–€35K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #273 within Erste Hilfe. It carries 409 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#273in Erste Hilfe
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
409per listing
Listings tracked
12

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hydrokolloid Pflaster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

€0€74K€147K€221K€294K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

36

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

14%

  • XYYLLL38%
  • SLGCBL19%
  • LTQXGT9%
  • Generisch9%
  • Cutiderm7%
  • Hansaplast4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Hydrokolloid Pflaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Hydrokolloid Pflaster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hydrokolloid pflaster250K/yr
  • hydrocolloid roll193K/yr
  • pimple patches rolle61K/yr
  • pickel patch rolle78K/yr
  • hydrokolloid pflaster rolle50K/yr
  • hydrokolloid rolle87K/yr
  • schürfwundenpflaster25K/yr
  • blasenpflaster rolle12K/yr
  • hydrocolloid22K/yr
  • hydrokolloid16K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrokolloid Pflaster

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Haftung/Klebrigkeit”
21%of negative reviews mention “Haftung/Klebrigkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schlechte Haftung”
A buyer, on “Haftung/Klebrigkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hydrokolloid Pflaster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data