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55

hydrogel pflaster

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($4.09–$11.08) keeps it on the watch list.

Market size 66Growth 84Conversion 98Competition 20Returns 100Price range 0Avg price 18Brand share 7Review moat 55Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+82.3%

90-day search growth — must beat 0% to launch

Market size

Good€633K

€633K/yr · 558K searches

Review moat

Good1,316.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad€6.46

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad€4.09–€11.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, hydrogel pflaster is a €633K/yr Amazon Germany market (558K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hydrogel pflaster market data

Units sold / yr
100K–125K
avg 6,000–8,000/product
Revenue / yr
€646K–€808K
units × avg price
Conversion rate
17.6%
Avg BSR
#136
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
4.4%
Avg brand age
33 months
Avg seller age
191 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

51

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

1%

  • Compeed67%
  • Kimihome22%
  • Hansaplast4%
  • PimpleGuard2%
  • AOROPS2%
  • XLLGYL12%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +82.3% search growth over the last 90 days.
90K70KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.5×

Top hydrogel pflaster search terms

  • blasenpflaster335K/yr
  • compeed blase npflaster49K/yr
  • blasenpflaster compeed29K/yr
  • compeed39K/yr
  • blasenpflaster ferse46K/yr
  • compeed blasenpflaster13K/yr
  • fersenpflaster11K/yr
  • blasenpflaster set8K/yr
  • blasenpflaster groß7K/yr
  • compeed pflaster6K/yr
All search terms

Top hydrogel pflaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€63K20%€127K30%€190K40%€253K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about hydrogel pflaster

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit19%

“Haftet super”

Qualität insgesamt13%

“Top Produkt”

beworben Vs Tatsächliches Produkt8%

“Perfekt wie erwartet”

Schutz7%

“fest, schützt sie ganz gut,”

Benutzerfreundlichkeit6%

“was im Alltag extrem praktisch ist”

Haltbarkeit6%

“Haltbarkeit”

Preis-Leistungs-Verhältnis6%

“Preis unschlagbar”

Linderung von Juckreiz4%

“Gut gegen Pickel”

Gesamtgröße3%

“2 Größen zu je 6 Stück”

Entzündung3%

“Die Plaster bieten dabei einen guten Schutz vor Reibung und Druck und helfen, das Risiko von Infektionen zu verringern”

What buyers complain about

Haftung/Klebrigkeit37%

“Absolut nicht gut kleber löst sich ganz schnell”

Haltbarkeit12%

“Keine Haltbarkeit”

Preis-Leistungs-Verhältnis8%

“was wirklich extrem ärgerlich ist bei dem Preis.”

Funktionalität insgesamt6%

“Halten nicht daher nicht einsetzbar”

Qualität insgesamt4%

“Leider eine Geldverschwendung, da performen viele günstige Produkte deutlich besser”

Allergien2%

“Mein Mann reagierte allergisch auf diese Pflaster deswegen wollte ich sie wieder zurück schicken”

Schutz2%

“Diesen Schutz bietet es nicht”

Schmierung2%

“saugen Wundflüssigkeit nicht auf.”

Geruch2%

“Chemiegeruch”

Griff2%

“Kaum angebracht lösen oder verrutschen sie sich”

Top return reasons

Produktzustand100%

Common questions

Is hydrogel pflaster profitable to sell on Amazon Germany?
The niche generates €633K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +82.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the hydrogel pflaster niche?
7 brands and 51 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in hydrogel pflaster?
Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for hydrogel pflaster peak?
Demand peaks in Jan–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the hydrogel pflaster niche?
Listings span €4.09–€11.08; the average listing price is €6.46 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.