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Hydraid

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 90% of clicks, so Hydraid is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,966 Drogerie & Körperpflege niches · +15 vs the category median of 49
Market size
€384K/yr221K searches / yr
90-day growth
+68.1%search demand this quarter
Competition
58%top-5 click share · 9 brands · 20 sellers

Flapen Score

Hydraid against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hydraid is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydraid market on Amazon at a glance

Shoppers on Amazon Germany searched for Hydraid 221K times last year and spent an estimated €384K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €384K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+68.1%
Conversion, latest week
5.9%
Market size, estimated
€384Ka year
Peak month
June2.5× the quietest month
Top search term
hydraid98K searches a year

02 · Price

A sale here is worth €29.25.

Listings sell for €29.25 on average, from €3.32 to €109.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €29.25 that is €22K to €29K a year per listing.

Average price
€29.25inside the $15 to $100 sweet spot
Price range
€3.32–€109.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€22K–€29K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Nahrungsergänzung. It carries 1,771 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#64in Nahrungsergänzung
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,771per listing
Listings tracked
18

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hydraid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

€0€38K€77K€115K€154K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

20

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

6%

  • Hydraid64%
  • Drink LMNT9%
  • GOOD Hydration8%
  • MINAID5%
  • XINSZLIN3%
  • Naweti3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Hydraid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Hydraid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hydraid98K/yr
  • hydration helper21K/yr
  • lmnt electrolyte22K/yr
  • liquid iv16K/yr
  • lmnt16K/yr
  • hydraid hydration helper13K/yr
  • hydrate8K/yr
  • hydrate pulver5K/yr
  • hydraid elektrolyte4K/yr
  • hydraid starter set4K/yr

Reviews and returns

What reviews say buyers love and hate about Hydraid

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Geschmacklich überhaupt nicht gut”
A buyer, on “Geschmack insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hydraid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data