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Humydry

Fail

The top 5 brands take 100% of clicks, so Humydry is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€27K/yr19K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
64%top-5 click share · 3 brands · 9 sellers

Flapen Score

Humydry against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Humydry is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humydry market on Amazon at a glance

Shoppers on Amazon Germany searched for Humydry 19K times last year and spent an estimated €27K. All 3 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
9.7%
Market size, estimated
€27Ka year
Peak month
November5.9× the quietest month
Top search term
humydry10K searches a year

02 · Price

A sale here is worth €14.63.

Listings sell for €14.63 on average, from €8.10 to €26.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.63 that is €0 to €1K a year per listing.

Average price
€14.63under the $15 to $100 sweet spot
Price range
€8.10–€26.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Feuchtigkeitsabsorber. It carries 557 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#185in Feuchtigkeitsabsorber
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
557per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Humydry products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • HUMYDRY94%
  • Idelia5%
  • Vellure1%

Demand

Humydry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top Humydry search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • humydry10K/yr
  • humydry nachfüllpack3K/yr
  • humydry raumentfeuchter4K/yr
  • humydry nachfüllpack 450g636/yr
  • humydry luftentfeuchter1K/yr

Reviews and returns

What reviews say buyers love and hate about Humydry

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “beworben Vs Tatsächliches Produkt”
17%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Hält nicht was versprochen wurde”
A buyer, on “Funktionalität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Humydry questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data