Huel
Huel shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Is Huel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Huel is a €272K/yr Amazon Germany market (390K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 56/100.
Huel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.6% over the last 90 days and 2.6% of searches end in a purchase.
€272K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 37 products
Top Huel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
yfood Trinkmahlzeit Probierpaket Classic 5 x 500ml inkl. 1 25 Pfand (5 x 500 ml Probierpaket classic) - Vollwertig & ready-to-drink
- Price
- €19.87
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 2y ago
yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - Fruity Strawberry Peach & Mango vollwertig & ready-to-drink (500 ml (6er Pack))
- Price
- €22.46
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 2y ago
yfood Trinkmahlzeit Cold Brew Coffee 12 x 500 ml mit 30 g Protein pro Flasche
- Price
- €41.31
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 6y ago
yfood Trinkmahlzeit Classic Choco - 8 x 330 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink - mit 22 g Protein Vitaminen und Mineralstoffen - inkl. 2 00 Pfand
- Price
- €26.54
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago
yfood Drink Smooth Vanilla - 12 x 500 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink mit 30g Protein 26 Vitaminen und Mineralstoffen - inkl. 3 Pfand
- Price
- €40.70
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 5y ago
Trending
90-day click momentum
yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)
- Price
- €22.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago
eatyx Trinkmahlzeit - Pistazien 6x500 ml - Laktosefrei - 35g Protein 24 Vitamine 9g Ballaststoffe glutenfrei - Vollwertiger Protein Shake - Mahlzeitenersatz für unterwegs
- Price
- €14.68
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 1y ago
Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.33
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.17
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 5mo ago
Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.52
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 5mo ago
Newest
by launch dateyfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)
- Price
- €22.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago
Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.17
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 5mo ago
Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.52
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 5mo ago
Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.33
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago
HiPP Trinkmahlzeit Vanille 6 x 330 ml vollwertige Zwischenmahlzeit mit bester Heumilch echtem Bourbon-Vanille Extrakt 23 Vitaminen & Mineralstoffen High Protein glutenfrei
- Price
- €18.20
- Rating
- 3.5/5
- Reviews
- 33
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
20
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
2%
- YFood76%
- J*st Food9%
- Alpro6%
- HiPP3%
- Layenberger3%
- eatyx2%
- Open — no brand owns it (1 brand, 2%)
Huel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Huel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yfood143K/yr
- trinkmahlzeit75K/yr
- this is food51K/yr
- yfood drink38K/yr
- y food22K/yr
- yfood trinkmahlzeit11K/yr
- trinkmahlzeit zum abnehmen11K/yr
- just food9K/yr
- just food trinkmahlzeit8K/yr
- trinkmahlzeit ohne zucker6K/yr
What reviews say buyers love and hate about Huel
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Yummy”
“Super Geschmack”
“Mit 20 g Protein pro 500 ml Flasche sättigt sie richtig gut und liefert nebenbei 26 Vitamine und Mineralstoffe plus Ballaststoffe und Omega-3”
“Super Produkt”
“Super Preis”
What buyers complain about
61% of reviews“schmeckt nicht wie der drink”
“Geschmack 0/10”
“etwas teuer”
“Absolut zu süss”
“Konsistenz ekelhaft”
Huel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Huel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
