Huel
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Huel is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 4956
- Market size
- €272K/yr390K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 42%top-5 click share · 7 brands · 20 sellers
Flapen Score
Huel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Huel is stronger. Inside it, weaker.
Market
The Huel market on Amazon at a glance
Shoppers on Amazon Germany searched for Huel 390K times last year and spent an estimated €272K. The top 5 brands take 96% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €272K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €272Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- yfood143K searches a year
02 · Price
A sale here is worth €26.30.
Listings sell for €26.30 on average, from €6.71 to €61.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €26.30 that is €7K to €13K a year per listing.
- Average price
- €26.30inside the $15 to $100 sweet spot
- Price range
- €6.71–€61.77
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €7K–€13K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #83 within Nahrungsergänzung. It carries 192 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 38%
- Out of stock, average day
- 15.2%
- Average rank
- #83in Nahrungsergänzung
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 192per listing
- Listings tracked
- 37
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Huel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
yfood Trinkmahlzeit Probierpaket Classic 5 x 500ml inkl. 1 25 Pfand (5 x 500 ml Probierpaket classic) - Vollwertig & ready-to-drink
- Price
- €19.87
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 2y ago

yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - Fruity Strawberry Peach & Mango vollwertig & ready-to-drink (500 ml (6er Pack))
- Price
- €22.46
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 2y ago

yfood Trinkmahlzeit Cold Brew Coffee 12 x 500 ml mit 30 g Protein pro Flasche
- Price
- €41.31
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 6y ago

yfood Trinkmahlzeit Classic Choco - 8 x 330 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink - mit 22 g Protein Vitaminen und Mineralstoffen - inkl. 2 00 Pfand
- Price
- €26.54
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago

yfood Drink Smooth Vanilla - 12 x 500 ml für unterwegs & stressige Tage - vollwertig & ready-to-drink mit 30g Protein 26 Vitaminen und Mineralstoffen - inkl. 3 Pfand
- Price
- €40.70
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 5y ago
Trending
estimated 90-day click momentum
yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)
- Price
- €22.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

eatyx Trinkmahlzeit - Pistazien 6x500 ml - Laktosefrei - 35g Protein 24 Vitamine 9g Ballaststoffe glutenfrei - Vollwertiger Protein Shake - Mahlzeitenersatz für unterwegs
- Price
- €14.68
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 1y ago

Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.33
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago

Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.17
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 5mo ago

Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.52
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 5mo ago
Newest
by launch date
yfood Fruity Trinkmahlzeit - für unterwegs & stressige Tage - vollwertig & ready-to-drink (6 x 500ml)
- Price
- €22.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Alpro Meal To Go Schokoladen-Bananen Geschmack Geschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.17
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 5mo ago

Alpro Meal To Go Vanillegeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.52
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 5mo ago

Alpro Meal To Go Mango- und Passionsfruchtgeschmack Proteinreiche Trinkmahlzeit 6 x 500 ml
- Price
- €17.33
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5mo ago

HiPP Trinkmahlzeit Vanille 6 x 330 ml vollwertige Zwischenmahlzeit mit bester Heumilch echtem Bourbon-Vanille Extrakt 23 Vitaminen & Mineralstoffen High Protein glutenfrei
- Price
- €18.20
- Rating
- 3.5/5
- Reviews
- 33
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
20
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 81%
Open market
2%
- YFood76%
- J*st Food9%
- Alpro6%
- HiPP3%
- Layenberger3%
- eatyx2%
- Open — no brand owns it (1 brand, 2%)
Demand
Huel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Huel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yfood143K/yr
- trinkmahlzeit75K/yr
- this is food51K/yr
- yfood drink38K/yr
- y food22K/yr
- yfood trinkmahlzeit11K/yr
- trinkmahlzeit zum abnehmen11K/yr
- just food9K/yr
- just food trinkmahlzeit8K/yr
- trinkmahlzeit ohne zucker6K/yr
Reviews and returns
What reviews say buyers love and hate about Huel
We read the reviews and the return reasons for every product selling here.
“schmeckt nicht wie der drink”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Huel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









