Is hong thai profitable to sell on Amazon Germany?

The niche generates €40K/yr across 38 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the hong thai niche?

20 brands and 28 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in hong thai?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.

When does demand for hong thai peak?

Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the hong thai niche?

Listings span €6.64–€20.75; the average listing price is €11.18 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.

hong thai

Worth a look

Shows low returns (0.2%), but a small market ($40K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Incredible37.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€11.18

avg listing price — sweet spot $15–$100

Price range

Okay€6.64–€20.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Market size

Bad€40K

€40K/yr · 94K searches

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, hong thai is a €40K/yr Amazon Germany market (94K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hong thai market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €56K–€67K; units × avg price
Conversion rate: 3.8%
Avg BSR: #1,643
Page quality: 0%
Prime: 95%
Sponsored: 68%
Out of stock: 19.2%
Avg brand age: 29 months
Avg seller age: 204 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

21%

Hong Thai48%
OWOAOOwl9%
Ourdort6%
EmoBug6%
QOCUILC5%
Henjunu4%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -23.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top hong thai search terms

hong thai39K/yr -35.8%4.9% conv.
thailand riechdose12K/yr +109.8%5.0% conv.
thai inhaler12K/yr -23.8%2.8% conv.
hong4K/yr -1.1%0.0% conv.
hong thai riechdose10K/yr -69.2%7.2% conv.
herbal inhaler thailand4K/yr -52.4%2.1% conv.
hong thai inhaler3K/yr +19.5%4.9% conv.
riechdose4K/yr -37.9%2.9% conv.
thai herbal inhaler3K/yr -43.8%5.9% conv.
thailändische riechdose3K/yr -58.2%3.9% conv.

All search terms

Top hong thai products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hong Thai Duftdose Natürlich Erfrischen mit Thailändischen Kräutern & Ölen (2 Dosen)

Hong Thai€13.374.6★3 rev

Hong Thai Duftdose Natürlich Erfrischen mit Thailändischen Kräutern & Ölen (1 Dose)

Hong Thai€6.645.0★1 rev

Hong Thai Duftdose Natürlich Erfrischen mit Thailändischen Kräutern & Ölen - 1 Stück

Hong Thai€8.390.0★0 rev

Hong Thai Inhaliermittel Hongthai Brand Inhalant Grüne Flasche - 3 x 40 g

EmoBug€20.514.5★217 rev

Hong Thai 1 Riechdose - Rezeptur Gelb - mit Thai Kräutern mit zusätzlich eine Mischung aus ätherischen Ölen beigegeben | 100% Natürlich | 1 Dose

Hong Thai€7.704.5★16 rev

Newest

by launch date

3 Stück Duftdose Compound Thai-Kräuter-Inhalator

Crunier€10.342 rev

2mo ago

3 Stück Compound Thai-Kräuter-Inhalator Aromadose Riechen & Erfrischen 100% Natürlich (Pfefferminze Eis und Zitrone)

Crunier€10.142 rev

2mo ago

3 Stück Thai Inhaler Herbal Inhaler Thailand Riechdose Inhalierstift Thailand Verströmt Schnell Einen Natürlichen Und Erfrischenden Kräuterduft Nicht Aufdringlicher Geruch Entspannt Körper und Geist

Eniyou€10.394 rev

4mo ago

10g Duftdose Compound Thai-Kräuter-Inhalator

Henjunu€9.3134 rev

6mo ago

4 Stück Aromadose Compound Thai-Kräuter-Inhalator

Ourdort€12.1410 rev

6mo ago

What buyers say about hong thai

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch24%

“Guter Duft”

Atmungsaktivität14%

“Bei leichter Erkältung bringt es viel Luft”

Qualität insgesamt13%

“Top Produkt in gewohnter Qualität”

Sinus-Entlastung12%

“das beste bei verstopfter Nase”

Komfort insgesamt7%

“Angenehm”

beworben Vs Tatsächliches Produkt5%

“Produkt wie Beschrieben”

Benutzerfreundlichkeit4%

“Praktisch”

Kältelinderung2%

“wunderbar bei Erkältung oder Training”

Funktionalität insgesamt2%

“Funktioniert”

Frische2%

“Erfrischend”

What buyers complain about

Geruch45%

“Sie riechen außerdem nach "Spearmint" statt nach Menthol und Eukalyptus.”

Preis-Leistungs-Verhältnis15%

“Leider ist es aber zu teuer”

Qualität insgesamt9%

“Finde diese Sorte nicht so gut gibt bessere Mitbewerber”

Allergien9%

“bei Alergieen VORSICHT!”

Gesamtgröße9%

“Sehr klein und dann auch nur halb voll”

Top return reasons

Geruch50%

Qualität insgesamt12%

Sprachprobleme10%

beworben Vs Tatsächliches Produkt7%

Preis-Leistungs-Verhältnis7%

Defekt Material/Teile7%

Ethisch/nachhaltig bezogen3%

Auslaufsicher3%