Hoki Halskette Gegen Angst

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4K a year.

Searches, last 12 months

11K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

4.0%

Market size, estimated

€4Ka year

Peak month

January14.0× the quietest month

Top search term

hoki5K searches a year

Listings sell for €8.47 on average, from €2.16 to €20.92. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €8.47 that is €0 to €847 a year per listing.

Average price

€8.47under the $15 to $100 sweet spot

Price range

€2.16–€20.92

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

€0–€847

Returns

0.8%of orders · Amazon Germany median 1.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.9% of listings are out of stock. The average listing ranks #2,273 within Schlafen & Beruhigung. It carries 40 reviews at 3.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

39.9%

Average rank

#2,273in Schlafen & Beruhigung

Average rating

3.48 starsAmazon Germany average 4.37 stars

Average reviews

40per listing

Listings tracked

20

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months