Is hoggar night profitable to sell on Amazon Germany?

The niche generates €59K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (49/100).

How competitive is the hoggar night niche?

13 brands and 52 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in hoggar night?

Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Nebenwirkungen. The return rate is 0.1%.

When does demand for hoggar night peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the hoggar night niche?

Listings span €4.31–€26.78; the average listing price is €16.08 (sweet spot $15–$100). The average incumbent carries 2,099 reviews — the moat a new listing must climb.

hoggar night

Skip it

Soft demand (-29.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€16.08

avg listing price — sweet spot $15–$100

Price range

Good€4.31–€26.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,099.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad€59K

€59K/yr · 41K searches

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, hoggar night is a €59K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hoggar night market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €48K–€64K; units × avg price
Conversion rate: 9.0%
Avg BSR: #385
Page quality: 0%
Prime: 71%
Sponsored: 67%
Out of stock: 0.6%
Avg brand age: 43 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

14%

LIORAN57%
Schaebens8%
Vihado6%
Nature Love5%
Hoggar5%
natural elements5%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top hoggar night search terms

lioran centra8K/yr -7.5%12.2% conv.
lioran10K/yr -20.5%7.8% conv.
durchschlafen erwachsene12K/yr -54.2%3.5% conv.
durchschlafen8K/yr -18.0%3.1% conv.
schlafmittel pflanzlich3K/yr -12.6%2.4% conv.
lioran passionsblume524/yr -49.4%3.6% conv.
lioran classic für nacht und tag2/yr +0.0%0.0% conv.

All search terms

Top hoggar night products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lioran centra Dragees 20 Stück - bei Schlafstörungen. Sorgt für schnelles Einschlafen und erholsames Durchschlafen

LIORAN€12.124.0★553 rev

Lioran centra Dragees 50 Stück - bei Schlafstörungen. Sorgt für schnelles Einschlafen und erholsames Durchschlafen

LIORAN€22.844.0★553 rev

Schaebens SchlafKomplex 34 g Neutral 30 stück Tablette

Schaebens€8.204.1★1,647 rev

Lioran classic 80 Stück - bei Anspannung und Stress. Sorgt für Ruhe und Gelassenheit - mit der Kraft der Passionsblume

LIORAN€26.784.2★42 rev

NATURE LOVE Passionsblume Extrakt - 240 Kapseln 4 Monatsvorrat. 750mg Extrakt 5:1 (entspricht 3750mg) pro Tagesdosis. Ohne unerwünschte Zusätze hochdosiert vegan deutsche Produktion

Nature Love€18.904.3★2,051 rev

Newest

by launch date

Lioran centra 450 mg Filmtabletten 50 Stück - NEU & extra stark bei Ein- und Durchschlafstörungen

LIORAN€23.170 rev

2mo ago

HERBIOS Schlaf Komplex - 120 Kapseln - mit Melatonin GABA Baldrian Magnesium Vitamin B6 & Ashwagandha Natürlich Laborgeprüft & ohne Tierversuche

herbios€22.0544 rev

3mo ago

GEN GERMAN ELITE NUTRITION Knockout Sleep & Recover Support - 120 Kapseln

GEN GERMAN ELITE NUTRITION€25.35186 rev

1y ago

Lioran centra Tropfen 50 ml - bei Schlafstörungen. Sorgen für schnelles Einschlafen und erholsames Durchschlafen

LIORAN€14.9917 rev

1y ago

Lioran classic 80 Stück - bei Anspannung und Stress. Sorgt für Ruhe und Gelassenheit - mit der Kraft der Passionsblume

LIORAN€26.7842 rev

3y ago

What buyers say about hoggar night

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität35%

“Angenehme Schlafenszeit-Routine”

Qualität insgesamt7%

“Top Produkt”

Spannung/Angst6%

“ideal bei Stress”

Effizienz6%

“Hilft”

Vegan/Biologisch5%

“vegan”

Benutzerfreundlichkeit4%

“Einnahme problemlos”

Geruch4%

“der Lavendelduft wirkt beruhigend.”

beworben Vs Tatsächliches Produkt3%

“Hält was er verspricht”

Beruhigend Wirkung3%

“Erholsamer Schlaf”

Preis-Leistungs-Verhältnis2%

“Super Preis-Leistung”

What buyers complain about

Funktionalität insgesamt32%

“Unwirksam”

Schlafqualität21%

“Ich hatte massive Schlafprobleme”

Nebenwirkungen5%

“Verursacht Halsschmerzen”

Dosierung5%

“Warum 4 Tablettrn anstatt höherer Dosierung?”

Geruch3%

“Smells bad”

Preis-Leistungs-Verhältnis2%

“Wirkung und Preis nicht zufriedenstellend”

beworben Vs Tatsächliches Produkt2%

“Werbeversprechen nicht gehalten”

Säureregulator/Linderung von Magenschmerzen2%

“Übelkeit, Magenverstimmung - nicht gut verträglich”

Geschmack insgesamt1%

“geschmacklich enttäuschend und unpräziser Sprühkopf”

Qualität insgesamt1%

“zeigt dieses Produkt in der täglichen Praxis deutliche Mängel im Detail.”

Top return reasons

Funktionalität insgesamt33%

Geruch17%

Dosierung17%

beworben Vs Tatsächliches Produkt17%

Schlafqualität17%

Common questions

Is hoggar night profitable to sell on Amazon Germany?: The niche generates €59K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (49/100).
How competitive is the hoggar night niche?: 13 brands and 52 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in hoggar night?: Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Nebenwirkungen. The return rate is 0.1%.
When does demand for hoggar night peak?: Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the hoggar night niche?: Listings span €4.31–€26.78; the average listing price is €16.08 (sweet spot $15–$100). The average incumbent carries 2,099 reviews — the moat a new listing must climb.