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Hoggar Night

soft demand (-29.3% this quarter) — Hoggar Night doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median

Market size 15Growth 10Conversion 83Competition 46Returns 100Price range 52Avg price 78Brand share 32Review moat 44Quality gap 82
This niche Category average · 2,966 niches

Is Hoggar Night profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hoggar Night is a €59K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.

Hoggar Night: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.3% over the last 90 days and 9.0% of searches end in a purchase.

€59K

revenue / yr

Units sold / yr4K
Search volume / yr-29.3%41K
Conversion rate9.0%
Avg price€16.08

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers13 · 52
Top-5 product click share57%
Open market14%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement67%
New entrants (1y)2· 1 succeeded
Avg rating4.2★
Avg reviews2,099

Top Hoggar Night products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€18K€24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

52

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

14%

  • LIORAN57%
  • Schaebens8%
  • Vihado6%
  • Nature Love5%
  • Hoggar5%
  • natural elements5%
  • Open — no brand owns it (7 brands, 14%)

Hoggar Night demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR9.0%Products21Brands13Top 5 Brands86%OOS Rate0.6%Rating4.2★Reviews2,099Avg BSR#385
2K1KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Hoggar Night search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lioran centra8K/yr
  • lioran10K/yr
  • durchschlafen erwachsene12K/yr
  • durchschlafen8K/yr
  • schlafmittel pflanzlich3K/yr
  • lioran passionsblume524/yr
  • lioran classic für nacht und tag2/yr

What reviews say buyers love and hate about Hoggar Night

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Schlafqualität35%

Angenehme Schlafenszeit-Routine

Qualität insgesamt7%

Top Produkt

Spannung/Angst6%

ideal bei Stress

Effizienz6%

Hilft

Vegan/Biologisch5%

vegan

What buyers complain about

74% of reviews
Funktionalität insgesamt32%

Unwirksam

Schlafqualität21%

Ich hatte massive Schlafprobleme

Nebenwirkungen5%

Verursacht Halsschmerzen

Dosierung5%

Warum 4 Tablettrn anstatt höherer Dosierung?

Geruch3%

Smells bad

Hoggar Night return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
33%
2Geruch
17%
3Dosierung
17%
4beworben Vs Tatsächliches Produkt
17%
5Schlafqualität
17%

Common Hoggar Night questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hoggar Night 49/100 on Amazon Germany — Skip it. The niche generates €59K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -29.3% over the last 90 days.
Search demand for Hoggar Night on Amazon Germany peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.