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Hoden

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Hoden is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€1.0M/yr1.1M searches / yr
90-day growth
+28.8%search demand this quarter
Competition
61%top-5 click share · 4 brands · 84 sellers

Flapen Score

Hoden against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hoden is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoden market on Amazon at a glance

Shoppers on Amazon Germany searched for Hoden 1.1M times last year and spent an estimated €1.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.0M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+28.8%
Conversion, latest week
7.2%
Market size, estimated
€1.0Ma year
Peak month
January3.8× the quietest month
Top search term
enthaarungscreme intimbereich272K searches a year

02 · Price

A sale here is worth €13.39.

Listings sell for €13.39 on average, from €3.98 to €33.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At €13.39 that is €54K to €67K a year per listing.

Average price
€13.39under the $15 to $100 sweet spot
Price range
€3.98–€33.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
€54K–€67K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Rasur & Enthaarung. It carries 7,696 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
0.0%
Average rank
#12in Rasur & Enthaarung
Average rating
3.95 starsAmazon Germany average 4.37 stars
Average reviews
7,696per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Hoden products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

€0€51K€102K€153K€204K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

84

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Veet76%
  • NO HAIR CREW14%
  • Belle Body5%
  • IntHim5%

Demand

Hoden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.8×

Search terms

Top Hoden search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • enthaarungscreme intimbereich272K/yr
  • enthaarungscreme170K/yr
  • haarentfernungscreme139K/yr
  • enthaarungscreme männer100K/yr
  • veet enthaarungscreme62K/yr
  • haarentfernungscreme intimbereich38K/yr
  • hair removal cream36K/yr
  • veet42K/yr
  • intim enthaarungscreme männer30K/yr
  • enthaarungscreme intimbereich frauen21K/yr

Reviews and returns

What reviews say buyers love and hate about Hoden

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “beworben Vs Tatsächliches Produkt”
19%of negative reviews mention “Funktionalität insgesamt”
0.2%of orders come back
“Wirkt nicht”
A buyer, on “Funktionalität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hoden questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data