hoden
Launch itA $1.0M/yr market growing +28.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Great€1.0M€1.0M/yr · 1.1M searches
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.39avg listing price — sweet spot $15–$100
Price range
Good€3.98–€33.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,696.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, hoden is a €1.0M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Launch it — 60/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
hoden market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- €1.1M–€1.3M
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Veet76%
- NO HAIR CREW14%
- Belle Body5%
- IntHim5%
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — +28.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.8×
Top hoden search terms
- enthaarungscreme intimbereich272K/yr
- enthaarungscreme170K/yr
- haarentfernungscreme139K/yr
- enthaarungscreme männer100K/yr
- veet enthaarungscreme62K/yr
- haarentfernungscreme intimbereich38K/yr
- hair removal cream36K/yr
- veet42K/yr
- intim enthaarungscreme männer30K/yr
- enthaarungscreme intimbereich frauen21K/yr
Top hoden products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Veet Men Intim-Haarentfernungs-Set - Enthaarungscreme für den Intimbereich für Männer - 100 ml Tube & 50 ml Pflegebalsam
Veet€8.403.8★5,518 rev
Veet Expert Intim-Haarentfernungs-Set - Enthaarungscreme für den Intimbereich inkl. Multi-Benefit-Schaum - 2 x 50 ml
Veet€7.323.8★5,517 rev
NO HAIR CREW Intimbereich Enthaarungscreme für Männer 100 ml Das Original
NO HAIR CREW€8.543.7★28,795 rev
Veet Expert Haarentfernungscreme für Körper & Beine - Enthaarungscreme für alle Hauttypen inkl. sensibler Haut - 100 ml
Veet€3.984.2★599 rev
Veet PURE Haarentfernungscreme - Haarentfernung für Körper & Beine - 1 x 400 ml
Veet€10.474.0★6,070 rev
Newest
by launch date
IntHim Enthaarungscreme Intimbereich Männer Sanfte Gründliche Haarentfernungscreme + Glatte Haarentfernung mit IntHim DermaClean Pro Schwamm Hair Removal Cream Intimbereich Po & Hoden
IntHim€9.94439 rev
IntHim Enthaarungscreme Intimbereich Männer Doppelpack Sanfte gründliche Haarentfernungcreme ohne Rasur Hair Removal Cream Intimbereich Po & Hoden
IntHim€17.9251 rev
Belle Body Enthaarungscreme - Schnell Schmerzfrei Langanhaltend Haare weg
Belle Body€20.94211 rev
VEET Expert Enthaarungscreme für hartnäckige Haare Körper & Beine Wirkt in 2 Minuten 400 ml
Veet€11.511,006 rev
Veet Men Haarentfernungscreme für den Rücken Arme und Beine für empfindliche Haut 3 x 200 ml
Veet€18.272,019 rev
Trending
90-day click momentumVeet Men Haarentfernungscreme für den Rücken Arme und Beine für empfindliche Haut 3 x 200 ml
Veet€18.274.3★
VEET. Hair Removal Gel Cream Pump: Sensitive Formula (Epilierer)
Veet€21.804.3★
IntHim Enthaarungscreme Intimbereich Männer Doppelpack Sanfte gründliche Haarentfernungcreme ohne Rasur Hair Removal Cream Intimbereich Po & Hoden
IntHim€17.924.4★
Veet Expert Haarentfernungscreme für Körper & Beine - Enthaarungscreme für alle Hauttypen inkl. sensibler Haut - 100 ml
Veet€3.984.2★
Veet Expert Intim-Haarentfernungs-Set - Enthaarungscreme für den Intimbereich inkl. Multi-Benefit-Schaum - 2 x 50 ml
Veet€7.323.8★
What buyers say about hoden
What buyers praise and complain about, mined from review topics.What buyers love
“Hält was sie verspricht”
“Super Produkt”
“Riecht super”
“Funktioniert”
“Der Schaum fühlt sich ziemlich kühl auf der Haut an”
“Super einfach”
“Kaum Hautirritationen”
“Bisher bestes Enthaarungsprodukt, das ich getestet habe”
“Es ist sehr einfach aufzutragen mit der Pumpe”
“Gesichtshaarwuchs”
What buyers complain about
“Wirkt nicht”
“Ich hatte zusehends massive Hautirritationen”
“Stinkt”
“Müll”
“Sehr teurer Müll”
“Haare völlig unbeeindruckt”
“weniger als angegeben”
“nicht ergiebig”
“Haare hat es nicht entfernt, dafür brannte jedoch meine Haut und war knallig rot”
“Die Haut wird zunächst ziemlich rot”
Top return reasons
Common questions
- Is hoden profitable to sell on Amazon Germany?
- The niche generates €1.0M/yr across 19 tracked products. 90-day search growth is +28.8%. Flapen's verdict: Launch it (60/100).
- How competitive is the hoden niche?
- 4 brands and 84 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hoden?
- Top complaints mined from reviews: Funktionalität insgesamt, Allergien, Geruch. The return rate is 0.2%.
- When does demand for hoden peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 3.8× the quietest.
- What does it cost to enter the hoden niche?
- Listings span €3.98–€33.29; the average listing price is €13.39 (sweet spot $15–$100). The average incumbent carries 7,696 reviews — the moat a new listing must climb.