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Hmb

soft demand (-46.5% this quarter) — Hmb doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median

Market size 25Growth 2Conversion 77Competition 27Returns 99Price range 76Avg price 93Brand share 29Review moat 86Quality gap 75
This niche Category average · 2,966 niches

Is Hmb profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hmb is a €98K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 49/100.

Hmb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -46.5% over the last 90 days and 7.6% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr5K
Search volume / yr-46.5%59K
Conversion rate7.6%
Avg price€22.05

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 21
Top-5 product click share69%
Open market12%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews286

Top Hmb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€29K€39K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • GEN GERMAN ELITE NUTRITION47%
  • Bulk15%
  • OLIMP SPORT NUTRITION13%
  • Soaring Eagle6%
  • IronMaxx6%
  • Scenit Redefining your Body5%
  • Open — no brand owns it (3 brands, 8%)

Hmb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR7.6%Products13Brands9Top 5 Brands88%OOS Rate9.0%Rating4.3★Reviews286Avg BSR#1,571
8K6KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Top Hmb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hmb33K/yr
  • hmb kapseln15K/yr
  • hmb pulver7K/yr
  • hmb supplement3K/yr

What reviews say buyers love and hate about Hmb

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Linderung von Muskelschmerzen15%

Sofort gemerkt bessere Muskle Regeneration nach den Training

Qualität insgesamt14%

in Premium Qualität.

Dosierung9%

Interessantes HMB-Supplement mit solider Dosierung

Preis-Leistungs-Verhältnis6%

Der Preis (akt. 30,- € = ca. 8 Cent pro Kapsel) ist absolut top

Inhaltsstoffe – insgesamt5%

Anti-Katabol-Supplement

What buyers complain about

45% of reviews
Dosierung13%

Dosierung Missverständlich

Preis-Leistungs-Verhältnis10%

fraglicher Mehrwert im Alltag

Geschmack4%

Sie bleiben nicht in der Kehle kleben und sind geschmacklos

Gesamtgröße4%

Sie sind ziemlich gross

Löslichkeit3%

löst sich nicht auf

Common Hmb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hmb 49/100 on Amazon Germany — Skip it. The niche generates €98K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -46.5% over the last 90 days.
Search demand for Hmb on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 2.6× the quietest.