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Hismile Mouthwash

a concentrated shelf (top 5 take 93% of clicks) — Hismile Mouthwash doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median

Market size 8Growth 63Conversion 96Competition 6Returns 100Price range 36Avg price 55Brand share 9Review moat 63Quality gap 99
This niche Category average · 2,966 niches

Is Hismile Mouthwash profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hismile Mouthwash is a €31K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.

Hismile Mouthwash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +40.9% over the last 90 days and 13.4% of searches end in a purchase.

€31K

revenue / yr

Units sold / yr2K
Search volume / yr+40.9%18K
Conversion rate13.4%
Avg price€12.57

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 34
Top-5 product click share93%
Open market3%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)5· 1 succeeded
Avg rating3.6★
Avg reviews991

Top Hismile Mouthwash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

€0€6K€12K€19K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6

Sellers

34

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • HISMILE67%
  • Generic8%
  • CB128%
  • AURUM7%
  • Traboto6%
  • Kryilut3%

Top Hismile Mouthwash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stain mouthwash7K/yr
  • hismile mouthwash6K/yr
  • id stain whitening mouthwash5K/yr

What reviews say buyers love and hate about Hismile Mouthwash

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Mundhygiene19%

Beste Mundspülung

Qualität insgesamt16%

Sehr gutes Produkt

Frische11%

Frischegefühl über mehrere Stunden

beworben Vs Tatsächliches Produkt9%

hält was es verspricht

Effizienz7%

Hilft super

What buyers complain about

77% of reviews
Preis-Leistungs-Verhältnis32%

Schade für den hohen Preis

Geschmack insgesamt9%

Der Geschmack ist fragwürdig und etwas unangenehm

Qualität insgesamt8%

TÄUSCHUNG

Farbe8%

Dunkler

Atmungsaktivität5%

Jedoch hält der frische Atem statt 12 Stunden nur ca 15 Minuten

Hismile Mouthwash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
17%
2beworben Vs Tatsächliches Produkt
14%
3Funktionalität insgesamt
14%
4Qualität insgesamt
8%
5Preis-Leistungs-Verhältnis
7%

Common Hismile Mouthwash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hismile Mouthwash 49/100 on Amazon Germany — Skip it. The niche generates €31K/yr across 7 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +40.9% over the last 90 days.
Hismile Mouthwash buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.