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Hirsemehl

Fail

Prices span $4.85–$14.15, mostly outside the sweet spot, so Hirsemehl is a Fail.

Flapen Score
40
40 / 100
Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49
Market size
€82K/yr59K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
77%top-5 click share · 7 brands · 14 sellers

Flapen Score

Hirsemehl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hirsemehl is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hirsemehl market on Amazon at a glance

Shoppers on Amazon Germany searched for Hirsemehl 59K times last year and spent an estimated €82K. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
15.7%
Market size, estimated
€82Ka year
Peak month
February1.7× the quietest month
Top search term
braunhirse15K searches a year

02 · Price

A sale here is worth €8.77.

Listings sell for €8.77 on average, from €4.85 to €14.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €8.77 that is €4K to €7K a year per listing.

Average price
€8.77under the $15 to $100 sweet spot
Price range
€4.85–€14.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€4K–€7K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #448 within Ballaststoffe. It carries 191 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
7.7%
Average rank
#448in Ballaststoffe
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
191per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Hirsemehl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€25K€33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

5%

  • Reformhaus48%
  • Bauernladenhelene nachhaltig-regional-saisonal11%
  • Bäckerei Spiegelhauer11%
  • Bauck10%
  • Green Essence9%
  • Generisch7%
  • Open — no brand owns it (1 brand, 5%)

Demand

Hirsemehl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Hirsemehl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • braunhirse15K/yr
  • hirsemehl15K/yr
  • braunhirse bio gemahlen13K/yr
  • hirsemehl glutenfrei3K/yr
  • braunhirsemehl5K/yr
  • millet flour3K/yr
  • braunhirse gemahlen3K/yr
  • braunhirse bio3K/yr

Reviews and returns

What reviews say buyers love and hate about Hirsemehl

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preislich sehr hoch angesiedelt”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Hirsemehl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data