Skip to content

Hirsemehl

prices mostly outside the sweet spot ($4.85–$14.15) — Hirsemehl doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49

Market size 20Growth 11Conversion 97Competition 19Returns 100Price range 0Avg price 24Brand share 28Review moat 90Quality gap 43
This niche Category average · 2,966 niches

Is Hirsemehl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hirsemehl is a €82K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.

Hirsemehl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.1% over the last 90 days and 15.7% of searches end in a purchase.

€82K

revenue / yr

Units sold / yr10K
Search volume / yr-27.1%59K
Conversion rate15.7%
Avg price€8.77

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers7 · 14
Top-5 product click share77%
Open market12%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement44%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews191

Top Hirsemehl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€8K€16K€25K€33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Reformhaus48%
  • Bauernladenhelene nachhaltig-regional-saisonal11%
  • Bäckerei Spiegelhauer11%
  • Bauck10%
  • Green Essence9%
  • Generisch7%
  • Open — no brand owns it (1 brand, 5%)

Hirsemehl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR15.7%Products9Brands7Top 5 Brands88%OOS Rate7.7%Rating4.5★Reviews191Avg BSR#448
1K750Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Hirsemehl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • braunhirse15K/yr
  • hirsemehl15K/yr
  • braunhirse bio gemahlen13K/yr
  • hirsemehl glutenfrei3K/yr
  • braunhirsemehl5K/yr
  • millet flour3K/yr
  • braunhirse gemahlen3K/yr
  • braunhirse bio3K/yr

What reviews say buyers love and hate about Hirsemehl

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt40%

Top Produkt

Geschmack insgesamt13%

Lecker

Ernährungs Gehalt10%

Gute Nährstoffe

Geschmack7%

Reformhaus Braunhirse bietet außergewöhnlichen Geschmack

Vegan/Biologisch7%

Exzellente Bio-Hirse Qualität

What buyers complain about

63% of reviews
Preis-Leistungs-Verhältnis25%

Preislich sehr hoch angesiedelt

Geschmack insgesamt13%

Schmeckt alt und ranzig

Abgestanden/verfault/verwöhnt13%

Alt

Geruch13%

Ehrlich gesagt finde ich den Geruch auch etwas muffig

Common Hirsemehl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hirsemehl 40/100 on Amazon Germany — Skip it. The niche generates €82K/yr across 9 tracked products. Search demand moved -27.1% over the last 90 days.
Search demand for Hirsemehl on Amazon Germany peaks in Feb, where the busiest month runs 1.7× the quietest.