hirsemehl
Skip itPrices mostly outside the sweet spot ($4.85–$14.15) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great190.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.77avg listing price — sweet spot $15–$100
Market size
Bad€82K€82K/yr · 59K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Price range
Bad€4.85–€14.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, hirsemehl is a €82K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
hirsemehl market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- €70K–€88K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #448
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 44%
- Out of stock
- 7.7%
- Avg brand age
- 74 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
14
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
5%
- Reformhaus48%
- Bauernladenhelene nachhaltig-regional-saisonal11%
- Bäckerei Spiegelhauer11%
- Bauck10%
- Green Essence9%
- Generisch7%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -27.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Top hirsemehl search terms
- braunhirse15K/yr
- hirsemehl15K/yr
- braunhirse bio gemahlen13K/yr
- hirsemehl glutenfrei3K/yr
- braunhirsemehl5K/yr
- millet flour3K/yr
- braunhirse gemahlen3K/yr
- braunhirse bio3K/yr
Top hirsemehl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reformhaus Braunhirse Bio 1000g
Reformhaus€7.914.6★1,297 rev
Bäckerei Spiegelhauer Bio Hirsemehl 1 kg glutenfreis Mehl für Brot hell Millet Vollkornmehl
Bäckerei Spiegelhauer€5.974.6★61 rev
Reformhaus Braunhirse Bio 500g (1er Pack)
Reformhaus€4.854.6★162 rev
Bauck Hof Braunhirsemehl Vollkorn Glutenfrei Bio 1 X 425 Gr
Bauck€6.104.5★83 rev
Natürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)
Green Essence€8.614.4★10 rev
Newest
by launch dateNatürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)
Green Essence€8.6110 rev
Kamelur Bio Hirsemehl (1kg) - hirse gemahlen aus kontrolliert biologischem Anbau
Kamelur€9.128 rev
Genießen Sie Qualität: Feinst vermahlenes Bio Braunhirsemehl - Direkt vom Bauernhof 1Kg
Bauernladenhelene nachhaltig-regional-saisonal€14.1534 rev
Bio Braunhirse - Natürliches Superfood für eine gesunde Ernährung ganze Körner 100% aus Österreich (1Kg)
Bauernladenhelene nachhaltig-regional-saisonal€12.3647 rev
Bio Braunhirse Pulver/Mehl 1 kg fein gemahlen Vollkorn Braunhirse glutenfrei DE-ÖKO-007
Generisch€9.8315 rev
Trending
90-day click momentumNatürliches Hirsemehl Gold 1kg von Green Essence Goldhirse Hirse fein gemahlen - Gelbe Braunhirse gemahlen - Millet Flour - Hirsevollkornmehl (1 Kilogramm)
Green Essence€8.614.4★
Kamelur Bio Hirsemehl (1kg) - hirse gemahlen aus kontrolliert biologischem Anbau
Kamelur€9.124.3★
Bio Braunhirse Pulver/Mehl 1 kg fein gemahlen Vollkorn Braunhirse glutenfrei DE-ÖKO-007
Generisch€9.834.5★
Reformhaus Braunhirse Bio 1000g
Reformhaus€7.914.6★
Reformhaus Braunhirse Bio 500g (1er Pack)
Reformhaus€4.854.6★
What buyers say about hirsemehl
What buyers praise and complain about, mined from review topics.What buyers love
“Top Produkt”
“Lecker”
“Gute Nährstoffe”
“Reformhaus Braunhirse bietet außergewöhnlichen Geschmack”
“Exzellente Bio-Hirse Qualität”
“Guter Mehlersatz”
“Vorab: Ich mag Bitterstoffe”
“Wie erwartet”
What buyers complain about
“Preislich sehr hoch angesiedelt”
“Schmeckt alt und ranzig”
“Alt”
“Ehrlich gesagt finde ich den Geruch auch etwas muffig”
Common questions
- Is hirsemehl profitable to sell on Amazon Germany?
- The niche generates €82K/yr across 9 tracked products. 90-day search growth is -27.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the hirsemehl niche?
- 7 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in hirsemehl?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- When does demand for hirsemehl peak?
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the hirsemehl niche?
- Listings span €4.85–€14.15; the average listing price is €8.77 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.