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Herzilein Prowin

Fail

The top 5 brands take 95% of clicks, so Herzilein Prowin is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€63K/yr45K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
63%top-5 click share · 7 brands · 17 sellers

Flapen Score

Herzilein Prowin against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Herzilein Prowin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herzilein Prowin market on Amazon at a glance

Shoppers on Amazon Germany searched for Herzilein Prowin 45K times last year and spent an estimated €63K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
3.5%
Market size, estimated
€63Ka year
Peak month
November1.5× the quietest month
Top search term
herzilein prowin10K searches a year

02 · Price

A sale here is worth €38.93.

Listings sell for €38.93 on average, from €11.07 to €55.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €38.93 that is €0 to €4K a year per listing.

Average price
€38.93inside the $15 to $100 sweet spot
Price range
€11.07–€55.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,994 within WC. It carries 434 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
28%
Out of stock, average day
9.8%
Average rank
#1,994in WC
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
434per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Herzilein Prowin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

€0€6K€13K€19K€25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

17

Est. top-5 brand share

95%

Top 20: 97%

Est. top-5 click share

63%

Top 20: 100%

Open market

3%

  • Prowin49%
  • prowin winter GmbH24%
  • winwinclean18%
  • --3%
  • Vileda2%
  • SAVEGA2%
  • Open — no brand owns it (1 brand, 3%)

Demand

Herzilein Prowin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Herzilein Prowin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • herzilein prowin10K/yr
  • prowin toilettenbürste9K/yr
  • prowin klobürste9K/yr
  • prowin herzilein5K/yr
  • herzilein klobürste4K/yr
  • prowin wc bürste4K/yr
  • klobürste prowin4K/yr

Reviews and returns

What reviews say buyers love and hate about Herzilein Prowin

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Einfache Reinigung”
14%of negative reviews mention “Qualität insgesamt”
1.4%of orders come back
“Junk, junk, junk”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Herzilein Prowin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data