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Herz

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -45.7% this quarter, so Herz is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€31K/yr282K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
25%top-5 click share · 58 brands · 228 sellers

Flapen Score

Herz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Herz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herz market on Amazon at a glance

Shoppers on Amazon Germany searched for Herz 282K times last year and spent an estimated €31K. The top 5 brands take 31% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
0.8%
Market size, estimated
€31Ka year
Top search term
herz224K searches a year

02 · Price

A sale here is worth €13.36.

Listings sell for €13.36 on average, from €2.29 to €79.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €13.36 that is €0 to €1K a year per listing.

Average price
€13.36under the $15 to $100 sweet spot
Price range
€2.29–€79.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #617 within Alternative Medizin. It carries 550 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
5.9%
Average rank
#617in Alternative Medizin
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
550per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Herz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

€0€624€1K€2K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

228

Top-5 brand share

31%

Top 20: 73%

Top-5 click share

25%

Top 20: 63%

Open market

65%

  • Aruigu7%
  • HUKUMA7%
  • Occulto6%
  • CDE6%
  • LEGO5%
  • Lieblingsstück4%

Demand

Herz search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Herz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herz224K/yr
  • herzen34K/yr
  • herz geschenk16K/yr
  • herz geschenke8K/yr

Reviews and returns

What reviews say buyers love and hate about Herz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gesamtgröße23%−0.03

Fallen klein aus

Kleiner als erwartet

ist eine Einheitsgröße schwierig.

Qualität insgesamt16%−0.03

Flop

Größter Müll

Fühlt sich nicht wertig an

Preis-Leistungs-Verhältnis12%−0.04

Nicht unbedingt günstig

Teuer

Könnte preislich günstiger sein

Haltbarkeit6%−0.04

und sich bei häufiger Nutzung schneller abnutzen

Hielten allerdings nicht lange

Ging ganz schnell kaputt

beworben Vs Tatsächliches Produkt5%

Die Ware entspricht nicht der Beschreibung und dem Foto

Das grenzt an Betrug

Leider falsche Mengenangabe

Love

Geschenk Zweck28%+2.51

Bestes Geschenk

idealer Glücksbringer 🍀für seine Lieben!

Super süsse Geschenke

Qualität insgesamt19%−0.03

Super Produkt

Prima Qualität

Top Ware

beworben Vs Tatsächliches Produkt7%

Alle Erwartungen sind erfüllt

Ansonsten aber so wie auf dem Bild

Genau wie abgebildet

Farbe6%+0.33

Schöne Farben, kleben gut, alles bestens

schöne bunte Herzen

Sehr hübsch

Geschmack insgesamt6%+0.51

sind super lecker

Lecker gut

Sehr lecker und praktisch

Return

0.6% Return rate 0% Fixable by listing

Gesamtgröße57%▇▆▇█▇▇

Fallen klein aus

Kleiner als erwartet

ist eine Einheitsgröße schwierig.

Qualität insgesamt7%▆█▂█▅▅

Flop

Größter Müll

Fühlt sich nicht wertig an

Geschenk Zweck5%█▃▅▄▅▆
Farbe4%▄▄▄▄▃█
Defekt Material/Teile3%▆▄▃▁█▁

FAQ

Common Herz questions

Answered from the same tracked data.