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Herz

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -45.7% this quarter, so Herz is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€31K/yr282K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
25%top-5 click share · 58 brands · 228 sellers

Flapen Score

Herz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Herz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herz market on Amazon at a glance

Shoppers on Amazon Germany searched for Herz 282K times last year and spent an estimated €31K. The top 5 brands take 31% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
0.8%
Market size, estimated
€31Ka year
Top search term
herz224K searches a year

02 · Price

A sale here is worth €13.36.

Listings sell for €13.36 on average, from €2.29 to €79.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €13.36 that is €0 to €1K a year per listing.

Average price
€13.36under the $15 to $100 sweet spot
Price range
€2.29–€79.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #617 within Alternative Medizin. It carries 550 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
5.9%
Average rank
#617in Alternative Medizin
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
550per listing
Listings tracked
72

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Herz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

€0€624€1K€2K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 falling

Sellers

228

Est. top-5 brand share

31%

Top 20: 73%

Est. top-5 click share

25%

Top 20: 63%

Open market

65%

  • Aruigu7%
  • HUKUMA7%
  • Occulto6%
  • CDE6%
  • LEGO5%
  • Lieblingsstück4%

Demand

Herz search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Herz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • herz224K/yr
  • herzen34K/yr
  • herz geschenk16K/yr
  • herz geschenke8K/yr

Reviews and returns

What reviews say buyers love and hate about Herz

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschenk Zweck”
23%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“Fallen klein aus”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Herz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data