Is herpes pflaster profitable to sell on Amazon Germany?

The niche generates €358K/yr across 8 tracked products. 90-day search growth is -20.7%. Flapen's verdict: Skip it (48/100).

How competitive is the herpes pflaster niche?

6 brands and 39 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in herpes pflaster?

Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit. The return rate is 0.2%.

When does demand for herpes pflaster peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the herpes pflaster niche?

Listings span €3.50–€25.19; the average listing price is €13.07 (sweet spot $15–$100). The average incumbent carries 1,456 reviews — the moat a new listing must climb.

herpes pflaster

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.07

avg listing price — sweet spot $15–$100

Market size

Good€358K

€358K/yr · 154K searches

Review moat

Good1,455.63

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€3.50–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad90%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, herpes pflaster is a €358K/yr Amazon Germany market (154K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

herpes pflaster market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: €392K–€523K; units × avg price
Conversion rate: 17.8%
Avg BSR: #273
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 7.7%
Avg brand age: 55 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

SOS46%
Compeed18%
Herpotherm13%
Lifemed11%
Urgo7%
Emcur4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top herpes pflaster search terms

herpes pflaster80K/yr -19.1%6.6% conv.
compeed herpes pflaster28K/yr -26.0%5.0% conv.
herpes patch12K/yr -13.9%6.3% conv.
lippenherpes-patch12K/yr -15.9%5.6% conv.
fieberblasen pflaster6K/yr -28.0%6.1% conv.
lippenpflaster4K/yr -20.3%2.5% conv.
herpes pflaster für lippen5K/yr -36.5%8.2% conv.
herpespflaster3K/yr -0.5%4.8% conv.
herpes patches4K/yr -33.3%6.3% conv.

All search terms

Top herpes pflaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOS€9.234.4★1,905 rev

Compeed Herpesbläschen Patch Doppelpack - mit Applikator für beschleunigte Wundenheilung gegen Herpes im Gesicht 30 Patches

Compeed€15.714.5★2,538 rev

herpotherm neo bei Lippenherpes wirkt mit konzentrierter Wärme der original Herpesstift schnelle Hilfe auf Knopfdruck bis zu 200 Anwendungen mit einem Set Batterien möglich

Herpotherm€25.194.3★2,258 rev

Lifemed Herpes-Patches transparent

Lifemed€3.503.7★205 rev

Urgo Fieberbläschen Filmogel : Lippenherpes - Bildet einen isolierenden Schutzfilm - Verhindert die Ansteckung - Klinisch getestet - ab 6 Jahren - 3 ml

Urgo€12.054.4★197 rev

Newest

by launch date

SOS€9.231,905 rev

1y ago

herpotherm neo bei Lippenherpes wirkt mit konzentrierter Wärme der original Herpesstift schnelle Hilfe auf Knopfdruck bis zu 200 Anwendungen mit einem Set Batterien möglich

Herpotherm€25.192,258 rev

2y ago

Emcur Herpespflaster 15er

Emcur€7.7597 rev

2y ago

Compeed Lippenherpes Patch - Hydrokolloid-Pflaster gegen Herpesbläschen - Beschleunigte Wundheilung - Schutz gegen Viren - transparent - 1 5 cm x 1 5 cm 3 x 15 Stück

Compeed€24.492,540 rev

4y ago

Compeed Herpesbläschen Patch Doppelpack - mit Applikator für beschleunigte Wundenheilung gegen Herpes im Gesicht 30 Patches

Compeed€15.712,538 rev

5y ago

What buyers say about herpes pflaster

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis16%

“Preis war gut, daher doch am Besten das Original”

Qualität insgesamt13%

“Super Produkt”

Benutzerfreundlichkeit11%

“leicht aufzutragen”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Effizienz8%

“Funktioniert”

Kältelinderung8%

“Hilft bei Herpes Bläßchen”

Fieberlinderung7%

“Hilft um fieberblasen abzudecken”

Feucht/Trocken5%

“trocknet schnell und versiegelt es.”

Stärke3%

“Hält auch sehr gut”

Design insgesamt3%

“ich bin wirklich begeistert vom verbesserten Design.”

What buyers complain about

Haltbarkeit13%

“Lösen sich nach ein paar Minuten”

Preis-Leistungs-Verhältnis9%

“Schade um das Geld”

Haftung/Klebrigkeit9%

“halten nicht gut”

Verschwendung natürlicher Ressourcen9%

“Geldverschwendung”

Sichtweite9%

“nicht unsichtbar”

Dicke5%

“Viel zu dick”

Produktzustand5%

“Bereits benutzte Ware erhalten”

Flexibilität5%

“Steif, fallen schnell ab”

Griff3%

“Halten überhaupt nicht”

Funktionalität insgesamt3%

“Gerät funktioniert gar nicht”

Top return reasons

Abgabemechanismus100%

Common questions

Is herpes pflaster profitable to sell on Amazon Germany?: The niche generates €358K/yr across 8 tracked products. 90-day search growth is -20.7%. Flapen's verdict: Skip it (48/100).
How competitive is the herpes pflaster niche?: 6 brands and 39 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in herpes pflaster?: Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Haftung/Klebrigkeit. The return rate is 0.2%.
When does demand for herpes pflaster peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the herpes pflaster niche?: Listings span €3.50–€25.19; the average listing price is €13.07 (sweet spot $15–$100). The average incumbent carries 1,456 reviews — the moat a new listing must climb.