How competitive is the Herpes niche on Amazon Germany?

9 brands and 41 sellers compete in Herpes on Amazon Germany. The top 5 Herpes products take 82% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Herpes?

Herpes buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Geschmack insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Herpes niche?

Herpes sells for €12.41 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €5.18–€25.19. The average incumbent carries 1,211 reviews — the moat a new listing must climb.

Herpes

a concentrated shelf (top 5 take 82% of clicks) — Herpes doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

This niche Category average · 2,966 niches

Is Herpes profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Herpes is a €288K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Herpes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 10.7% of searches end in a purchase.

€288K

revenue / yr

Units sold / yr30K

Search volume / yr-18.1%217K

Conversion rate10.7%

Avg price€12.41

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 41

Top-5 product click share82%

Open market11%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Herpes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

herpotherm neo bei Lippenherpes wirkt mit konzentrierter Wärme der original Herpesstift schnelle Hilfe auf Knopfdruck bis zu 200 Anwendungen mit einem Set Batterien möglich

Price: €25.19
Rating: 4.3/5
Reviews: 2,258
Age: 2y ago

Lyranda Kautabletten (70 5 Gramm (15er Pack))

Price: €11.70
Rating: 4.7/5
Reviews: 1,038
Age: 13y ago

Lyranda Kautabletten (94 Gramm (20er Pack))

Price: €15.73
Rating: 4.7/5
Reviews: 1,038
Age: 10y ago

N1 Herpes Creme bei Lippenherpes mit Sofort-Effekt 4 g - INTENSIV-CREME - verhindert Bläschen stoppt die Virenvermehrung - geöffnet 6 Monate haltbar

Price: €10.05
Rating: 4.0/5
Reviews: 1,443
Age: 5y ago

Lyranda Kautabletten (131 Gramm (28er Pack))

Price: €21.10
Rating: 4.7/5
Reviews: 1,038
Age: 1y ago

Newest

by launch date

Lyranda Kautabletten (131 Gramm (28er Pack))

Price: €21.10
Rating: 4.7/5
Reviews: 1,038
Age: 1y ago

SOS Lippenherpes Patch Herpesbläschen Pflaster | 30 Stück | fast unsichtbar | Hydrokolloid | Brennen & Juckreiz lindern | beschleunigte Wundheilung | diskret überschminkbar

Price: €9.23
Rating: 4.4/5
Reviews: 1,905
Age: 1y ago

Medolin Herpesgel - Herpes Creme gegen Lippenherpes - Wissenschaftlich bestätigte Wirkung - Dermatologisch getestete Herpes Salbe für gesunde Lippen - Lippenherpes Creme 8 ml

Price: €9.93
Rating: 4.3/5
Reviews: 508
Age: 1y ago

herpotherm neo bei Lippenherpes wirkt mit konzentrierter Wärme der original Herpesstift schnelle Hilfe auf Knopfdruck bis zu 200 Anwendungen mit einem Set Batterien möglich

Price: €25.19
Rating: 4.3/5
Reviews: 2,258
Age: 2y ago

N1 Herpes Creme bei Lippenherpes mit Sofort-Effekt 4 g - INTENSIV-CREME - verhindert Bläschen stoppt die Virenvermehrung - geöffnet 6 Monate haltbar

Price: €10.05
Rating: 4.0/5
Reviews: 1,443
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Herpotherm41%
Lyranda37%
N14%
Urgo4%
Medolin4%
STADA3%
Open — no brand owns it (3 brands, 8%)

Herpes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR10.7%Products11Brands9Top 5 Brands89%OOS Rate7.7%Rating4.5★Reviews1,211Avg BSR#63

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Herpes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

herpes65K/yr -17.1%5.1% conv.
herpes hitzestift29K/yr -13.1%8.0% conv.
lyranda kautabletten herpes23K/yr -12.6%20.3% conv.
herpotherm24K/yr -12.5%9.8% conv.
lippenherpes20K/yr -15.5%5.5% conv.
lyranda24K/yr -33.3%15.7% conv.
herpotherm herpes stift original7K/yr -12.1%13.7% conv.
herpes stift6K/yr +0.7%6.0% conv.
lyranda kautabletten6K/yr -33.6%14.3% conv.
lippenherpes hitzestift3K/yr +3.8%8.5% conv.

What reviews say buyers love and hate about Herpes

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Qualität insgesamt18%

“Super Produkt”

Effizienz11%

“Funktioniert”

Preis-Leistungs-Verhältnis9%

“Preis war gut, daher doch am Besten das Original”

beworben Vs Tatsächliches Produkt8%

“Hält was es verspricht”

Benutzerfreundlichkeit6%

“leicht aufzutragen”

What buyers complain about

50% of reviews

Preis-Leistungs-Verhältnis9%

“Schade ums Geld”

Funktionalität insgesamt6%

“Hilft überhaupt nicht”

Geschmack insgesamt6%

“Geschmack gewöhnungsbedürftig”

Geruch5%

“Pflegestift stinkt extrem unangenehm nach Plastik”

Hautgesundheit5%

“Für mich ist die Creme damit absolut unbrauchbar, da man sie ja meistens erst dann zur Hand hat, wenn es bereits kribbelt oder die Bläschen da sind”

Herpes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

31%

2Preis-Leistungs-Verhältnis

15%

3Zertifizierungen

15%

4Empfindlichkeit insgesamt

5Abgabemechanismus

Common Herpes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Herpes 47/100 on Amazon Germany — Skip it. The niche generates €288K/yr across 11 tracked products. Search demand moved -18.1% over the last 90 days.