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Herpes

Fail

The top 5 products take 82% of clicks, so Herpes is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€288K/yr217K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
82%top-5 click share · 9 brands · 41 sellers

Flapen Score

Herpes against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Herpes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herpes market on Amazon at a glance

Shoppers on Amazon Germany searched for Herpes 217K times last year and spent an estimated €288K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €288K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
10.7%
Market size, estimated
€288Ka year
Peak month
November2.1× the quietest month
Top search term
herpes65K searches a year

02 · Price

A sale here is worth €12.41.

Listings sell for €12.41 on average, from €5.18 to €25.19. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €12.41 that is €25K to €31K a year per listing.

Average price
€12.41under the $15 to $100 sweet spot
Price range
€5.18–€25.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€25K–€31K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #63 within Rezeptfreie Medikamente. It carries 1,211 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
7.7%
Average rank
#63in Rezeptfreie Medikamente
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,211per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Herpes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

€0€43K€86K€130K€173K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

8%

  • Herpotherm41%
  • Lyranda37%
  • N14%
  • Urgo4%
  • Medolin4%
  • STADA3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Herpes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Herpes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • herpes65K/yr
  • herpes hitzestift29K/yr
  • lyranda kautabletten herpes23K/yr
  • herpotherm24K/yr
  • lippenherpes20K/yr
  • lyranda24K/yr
  • herpotherm herpes stift original7K/yr
  • herpes stift6K/yr
  • lyranda kautabletten6K/yr
  • lippenherpes hitzestift3K/yr

Reviews and returns

What reviews say buyers love and hate about Herpes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Schade ums Geld”
A buyer, on “Preis-Leistungs-Verhältnis”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Herpes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data