Heizdecke

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.0M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-73.0%

Conversion, latest week

2.2%

Market size, estimated

€3.0Ma year

Peak month

December25.5× the quietest month

Top search term

heizdecke1.9M searches a year

Listings sell for €33.30 on average, from €13.20 to €74.58. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At €33.30 that is €67K to €83K a year per listing.

Average price

€33.30inside the $15 to $100 sweet spot

Price range

€13.20–€74.58

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

€67K–€83K

Returns

5.2%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #39 within Wärme- & Kältetherapie. It carries 1,909 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

86%

Out of stock, average day

23.8%

Average rank

#39in Wärme- & Kältetherapie

Average rating

4.08 starsAmazon Germany average 4.37 stars

Average reviews

1,909per listing

Listings tracked

51

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months