How competitive is the Heilerde niche on Amazon Germany?

5 brands and 48 sellers compete in Heilerde on Amazon Germany. The top 5 Heilerde products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Heilerde?

Heilerde buyers on Amazon Germany complain most about Funktionalität insgesamt, Geschmack insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Heilerde niche?

Heilerde sells for €11.51 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.62–€28.25. The average incumbent carries 870 reviews — the moat a new listing must climb.

Heilerde

brand-locked demand (top 5 brands take 100% of clicks) — Heilerde doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

This niche Category average · 2,966 niches

Is Heilerde profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Heilerde is a €337K/yr Amazon Germany market (300K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Heilerde: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.7% over the last 90 days and 9.8% of searches end in a purchase.

€337K

revenue / yr

Units sold / yr40K

Search volume / yr-19.7%300K

Conversion rate9.8%

Avg price€11.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 48

Top-5 product click share56%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Heilerde products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BULLRICH Heilerde Paste gebrauchsfertig 200 ml Creme

Price: €3.35
Rating: 4.5/5
Reviews: 2,020
Age: 17y ago

Luvos Heilerde 2 hautfein Pulver - Naturheilmittel bei Akne - Vielseitig äußerlich anwendbar bei Hautproblemen Entzündungen Muskel- und Gelenkbeschwerden sowie zur Haut- und Haarpflege - 800 Gramm

Price: €10.89
Rating: 4.6/5
Reviews: 962
Age: 4y ago

Luvos Heilerde imutox Kapseln - Naturheilmittel zur Bindung von Schadstoffen - Bei Beschwerden im Magen-Darm-Trakt oxidativem Stress und Histaminunverträglichkeit - 120 Kapseln

Price: €12.38
Rating: 4.6/5
Reviews: 1,517
Age: 9y ago

Luvos Heilerde imutox Pulver - Naturheilmittel zur Bindung von Schadstoffen - Bei Beschwerden im Magen-Darm-Trakt oxidativem Stress und Histaminunverträglichkeit - 380 Gramm

Price: €10.67
Rating: 4.6/5
Reviews: 1,517
Age: 10y ago

BULLRICH Heilerde Kapseln 48 St. Kapseln

Price: €4.61
Rating: 4.5/5
Reviews: 3,411
Age: 19y ago

Newest

by launch date

Luvos Gastrosan bei Blähungen & Schmerzen mit Duo-Wirkeffekt 30 Kapseln

Price: €7.34
Rating: 4.3/5
Reviews: 120
Age: 1y ago

100% Natürliche Heilerde 200g Grüne Tonerde aus den Alpen Für innere & äußere Anwendung Maske gegen Pickel & Akne Wohlfühlkur Mineralerde Vegan & Rein

Price: €18.96
Rating: 4.8/5
Reviews: 79
Age: 1y ago

100% Natürliche Heilerde 400g Grüne Tonerde aus den Alpen Für innere & äußere Anwendung Maske gegen Pickel & Akne Wohlfühlkur Mineralerde Vegan & Rein

Price: €28.25
Rating: 4.8/5
Reviews: 79
Age: 1y ago

Luvos Heilerde fein akut Pulver zur Einhame bei Sodbrennen 800 g Pulver

Price: €13.60
Rating: 4.7/5
Reviews: 31
Age: 2y ago

Luvos Heilerde 2 hautfein Pulver - Naturheilmittel bei Akne - Vielseitig äußerlich anwendbar bei Hautproblemen Entzündungen Muskel- und Gelenkbeschwerden sowie zur Haut- und Haarpflege - 800 Gramm

Price: €10.89
Rating: 4.6/5
Reviews: 962
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Luvos66%
BULLRICH25%
Alpine Green Clay6%
Loeland2%
ZeoBentMED1%

Heilerde demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR9.8%Products23Brands5Top 5 Brands100%OOS Rate2.8%Rating4.6★Reviews870Avg BSR#125

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Heilerde search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

heilerde151K/yr -12.5%5.1% conv.
luvos heilerde46K/yr -25.0%7.3% conv.
heilerde pulver42K/yr -43.8%3.6% conv.
heilerde maske22K/yr -21.9%8.3% conv.
heilerde akne7K/yr -15.6%7.9% conv.
heilerde paste6K/yr +40.5%11.3% conv.
bullrich heilerde7K/yr -11.7%7.5% conv.
heilerde luvos6K/yr -13.0%6.5% conv.
luvos heilerde maske5K/yr -38.0%5.0% conv.
heilerde gesicht3K/yr +1.3%7.9% conv.

What reviews say buyers love and hate about Heilerde

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews

Reguliert die Verdauung16%

“Hilft sehr gut bei Verdauungsstörungen”

Qualität insgesamt15%

“Super Qualität”

Säureregulator/Linderung von Magenschmerzen10%

“Das beste Mittel gegen Magen/Darmproblemen”

Effizienz8%

“Hilft”

Preis-Leistungs-Verhältnis7%

“Preisleistung ok”

What buyers complain about

63% of reviews

Funktionalität insgesamt15%

“nicht so erfolgreich wie gehofft”

Geschmack insgesamt9%

“Schmeckt nicht gut”

Preis-Leistungs-Verhältnis8%

“19 Euro für den Müll”

Allergien6%

“Leider reagiere ich darauf sehr allergisch”

Geschmack4%

“Der Geschmack ist – wie bei Heilerde üblich – etwas gewöhnungsbedürftig”

Heilerde return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

50%

2Nebenwirkungen

50%

Common Heilerde questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Heilerde 47/100 on Amazon Germany — Skip it. The niche generates €337K/yr across 23 tracked products. Search demand moved -19.7% over the last 90 days.