Heets
FailBuyers convert on only 0.7% of searches, so Heets is a Fail.
- Flapen Score
- 47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 4947
- Market size
- €42K/yr163K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 21 sellers
Flapen Score
Heets against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Heets is stronger. Inside it, weaker.
Market
The Heets market on Amazon at a glance
Shoppers on Amazon Germany searched for Heets 163K times last year and spent an estimated €42K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €42Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- heets gerät31K searches a year
02 · Price
A sale here is worth €35.59.
Listings sell for €35.59 on average, from €5.69 to €62.56. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €35.59 that is €0 to €4K a year per listing.
- Average price
- €35.59inside the $15 to $100 sweet spot
- Price range
- €5.69–€62.56
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #56 within Raucherentwöhnung. It carries 103 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 67%
- Out of stock, average day
- 19.4%
- Average rank
- #56in Raucherentwöhnung
- Average rating
- 3.90 starsAmazon Germany average 4.37 stars
- Average reviews
- 103per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Heets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PULZE 2.0 Tabakerhitzer + 50 STIX Reinigungsstäbchen - Mokka
- Price
- €26.29
- Rating
- 3.2/5
- Reviews
- 62
- Age
- 2y ago

IQOS ILUMA i ONE Kit Digital Violet - Tabakerhitzer (in 5 Farben) - für TEREA Tabaksticks - unsere beste Alternative zur Zigarette
- Price
- €28.58
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 3y ago

PULZE 2.0 Tabakerhitzer + 50 STIX Reinigungsstäbchen - Kupfer
- Price
- €28.10
- Rating
- 3.4/5
- Reviews
- 45
- Age
- 2y ago

IQOS ILUMA i Kit Midnight Black - Tabakerhitzer (in 5 Farben) - für TEREA Tabaksticks - unsere beste Alternative zur Zigarette
- Price
- €56.90
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3y ago

HI TASTE Hi20 Tabakerhitzer Großartiger Geschmack 3200mAh großer Akku Duales Heizsystem & Bodenheizung für Sticks Einstellbare Temperatur OLED-Display(Metall Schwarz)
- Price
- €27.17
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 9mo ago
Trending
estimated 90-day click momentum
fasoul C2 Dual-Heat Elektrischer Tabakerhitzer mit zweiter Aufheizphase für doppelten Genuss Alternative zur E-Zigarette gleichmäßige Erwärmung bis zu 20 Sticks pro Akkuladung (Mocha Braun)
- Price
- €30.36
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago

IQOS ILUMA i ONE Kit Electric Purple - Tabakerhitzer (in 5 Farben) - für TEREA Tabaksticks - unsere beste Alternative zur Zigarette
- Price
- €29.92
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

HI TASTE L1 ULTIMATE DoppelGenuss Tabakerhitzer
- Price
- €32.59
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 7mo ago

LAMBDA i9 HNB Heat-not-Burn-Geräte Berührungslose Elektromagnetische Induktionsheizung OLED 3200mAh Einstellbare Heizzeit und Temperatur erfordert Keine Reinigung (Schwarz)
- Price
- €61.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

HI TASTE Hi20 Tabakerhitzer Großartiger Geschmack 3200mAh großer Akku Duales Heizsystem & Bodenheizung für Sticks Einstellbare Temperatur OLED-Display(Metall Schwarz)
- Price
- €27.17
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 9mo ago
Newest
by launch date
fasoul C2 Dual-Heat Elektrischer Tabakerhitzer mit zweiter Aufheizphase für doppelten Genuss Alternative zur E-Zigarette gleichmäßige Erwärmung bis zu 20 Sticks pro Akkuladung (Mocha Braun)
- Price
- €30.36
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago

HI TASTE L1 ULTIMATE DoppelGenuss Tabakerhitzer
- Price
- €32.59
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 7mo ago

HI TASTE Hi20 Tabakerhitzer Großartiger Geschmack 3200mAh großer Akku Duales Heizsystem & Bodenheizung für Sticks Einstellbare Temperatur OLED-Display(Metall Schwarz)
- Price
- €27.17
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 9mo ago

Harte Aufbewahrungsbox für iQOS 3/ILUMA Heets/Zigaretten modischer Lederschutz für Heets (Black)
- Price
- €12.37
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago

LAMBDA i10 HNB Heat-not-burn-Geräte Berührungslose Elektromagnetische Induktionsheizung OLED 3200mAh Einstellbare Heizzeit und Temperatur erfordert keine Reinigung (braun)
- Price
- €62.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
21
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 96%
Open market
3%
- SilicOne39%
- IQOS32%
- HI TASTE12%
- LAMBDA7%
- ISMOD5%
- Phosyder2%
- Open — no brand owns it (2 brands, 3%)
Demand
Heets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.9×
Search terms
Top Heets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heets gerät31K/yr
- heets34K/yr
- heet13K/yr
- iqos3.0 duo16K/yr
- tabakerhitzer für heets10K/yr
- iqos heets14K/yr
- iqos zigarette7K/yr
- iqos heets gerät12K/yr
- tabak erhitzer5K/yr
- iqos duo6K/yr
Reviews and returns
What reviews say buyers love and hate about Heets
We read the reviews and the return reasons for every product selling here.
“mein Gerät ist bereits nach 7 Monaten defekt,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









