Heets
weak search conversion (0.7%) — Heets doesn't clear our bar today.
Flapen Score
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Is Heets profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Heets is a €42K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 47/100.
Heets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.1% over the last 90 days and 0.7% of searches end in a purchase.
€42K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 24 products
Top Heets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PULZE 2.0 Tabakerhitzer + 50 STIX Reinigungsstäbchen - Mokka
- Price
- €26.29
- Rating
- 3.2/5
- Reviews
- 62
- Age
- 2y ago
IQOS ILUMA i ONE Kit Digital Violet - Tabakerhitzer (in 5 Farben) - für TEREA Tabaksticks - unsere beste Alternative zur Zigarette
- Price
- €28.58
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 3y ago
PULZE 2.0 Tabakerhitzer + 50 STIX Reinigungsstäbchen - Kupfer
- Price
- €28.10
- Rating
- 3.4/5
- Reviews
- 45
- Age
- 2y ago
IQOS ILUMA i Kit Midnight Black - Tabakerhitzer (in 5 Farben) - für TEREA Tabaksticks - unsere beste Alternative zur Zigarette
- Price
- €56.90
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3y ago
HI TASTE Hi20 Tabakerhitzer Großartiger Geschmack 3200mAh großer Akku Duales Heizsystem & Bodenheizung für Sticks Einstellbare Temperatur OLED-Display(Metall Schwarz)
- Price
- €27.17
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 9mo ago
Trending
90-day click momentum
fasoul C2 Dual-Heat Elektrischer Tabakerhitzer mit zweiter Aufheizphase für doppelten Genuss Alternative zur E-Zigarette gleichmäßige Erwärmung bis zu 20 Sticks pro Akkuladung (Mocha Braun)
- Price
- €30.36
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago
IQOS ILUMA i ONE Kit Electric Purple - Tabakerhitzer (in 5 Farben) - für TEREA Tabaksticks - unsere beste Alternative zur Zigarette
- Price
- €29.92
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago
HI TASTE L1 ULTIMATE DoppelGenuss Tabakerhitzer
- Price
- €32.59
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 7mo ago
LAMBDA i9 HNB Heat-not-Burn-Geräte Berührungslose Elektromagnetische Induktionsheizung OLED 3200mAh Einstellbare Heizzeit und Temperatur erfordert Keine Reinigung (Schwarz)
- Price
- €61.38
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
HI TASTE Hi20 Tabakerhitzer Großartiger Geschmack 3200mAh großer Akku Duales Heizsystem & Bodenheizung für Sticks Einstellbare Temperatur OLED-Display(Metall Schwarz)
- Price
- €27.17
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 9mo ago
Newest
by launch datefasoul C2 Dual-Heat Elektrischer Tabakerhitzer mit zweiter Aufheizphase für doppelten Genuss Alternative zur E-Zigarette gleichmäßige Erwärmung bis zu 20 Sticks pro Akkuladung (Mocha Braun)
- Price
- €30.36
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 5mo ago
HI TASTE L1 ULTIMATE DoppelGenuss Tabakerhitzer
- Price
- €32.59
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 7mo ago
HI TASTE Hi20 Tabakerhitzer Großartiger Geschmack 3200mAh großer Akku Duales Heizsystem & Bodenheizung für Sticks Einstellbare Temperatur OLED-Display(Metall Schwarz)
- Price
- €27.17
- Rating
- 3.5/5
- Reviews
- 40
- Age
- 9mo ago
Harte Aufbewahrungsbox für iQOS 3/ILUMA Heets/Zigaretten modischer Lederschutz für Heets (Black)
- Price
- €12.37
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
LAMBDA i10 HNB Heat-not-burn-Geräte Berührungslose Elektromagnetische Induktionsheizung OLED 3200mAh Einstellbare Heizzeit und Temperatur erfordert keine Reinigung (braun)
- Price
- €62.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
21
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
3%
- SilicOne39%
- IQOS32%
- HI TASTE12%
- LAMBDA7%
- ISMOD5%
- Phosyder2%
- Open — no brand owns it (2 brands, 3%)
Heets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.9×
Top Heets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heets gerät31K/yr
- heets34K/yr
- heet13K/yr
- iqos3.0 duo16K/yr
- tabakerhitzer für heets10K/yr
- iqos heets14K/yr
- iqos zigarette7K/yr
- iqos heets gerät12K/yr
- tabak erhitzer5K/yr
- iqos duo6K/yr
What reviews say buyers love and hate about Heets
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Qualität super”
“Super, schöne Farbe”
“IQOS ILUMA i ONE Kit Midnight Black - genau richtig - der Akku hält für eine Packung, hintereinander”
“Leichte Handhabung”
“hält was es verspricht”
What buyers complain about
90% of reviews“mein Gerät ist bereits nach 7 Monaten defekt,”
“Akku Probleme”
“Miserable Qualität”
“Zu teuer für 8 Züge je Stick”
“Die werden über das Blättchen in den Zigarettenstücken erhitzt”
Heets return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Heets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
