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Heatpack

Fail

Shoppers spend an estimated $0 a year here, so Heatpack is a Fail.

Flapen Score
35
35 / 100
Ranks 2,818 of 2,966 Drogerie & Körperpflege niches · −14 vs the category median of 49
Market size
€0/yr27K searches / yr
90-day growth
-69.2%search demand this quarter
Competition
57%top-5 click share · 8 brands · 14 sellers

Flapen Score

Heatpack against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Heatpack is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heatpack market on Amazon at a glance

Shoppers on Amazon Germany searched for Heatpack 27K times last year and spent an estimated €0. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -69.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-69.2%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
November9.6× the quietest month
Top search term
heatpack11K searches a year

02 · Price

A sale here is worth €17.25.

Listings sell for €17.25 on average, from €1.92 to €36.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €17.25 that is €0 to €2K a year per listing.

Average price
€17.25inside the $15 to $100 sweet spot
Price range
€1.92–€36.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #405 within Wärme- & Kältetherapie. It carries 2,245 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
53%
Out of stock, average day
5.9%
Average rank
#405in Wärme- & Kältetherapie
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
2,245per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Heatpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

€0€0€0€0€0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

14

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

4%

  • HeatPaxx54%
  • Terra Exotica22%
  • Thermopad6%
  • Aqua Pack6%
  • THE HEAT COMPANY5%
  • TerraTherm2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Heatpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Heatpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heatpack11K/yr
  • heat pack4K/yr
  • heatpack 72h4K/yr
  • heat packs3K/yr
  • heatpaxx2K/yr
  • heatpaxx fußwärmer3K/yr

Reviews and returns

What reviews say buyers love and hate about Heatpack

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Wärme”
23%of negative reviews mention “Heizung”
0.6%of orders come back
“Die Wärmer fallen immer wieder ab”
A buyer, on “Heizung”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heatpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data