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Harzsalbe

soft demand (-55.8% this quarter) — Harzsalbe doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49

Market size 7Growth 0Conversion 41Competition 28Returns 99Price range 84Avg price 91Brand share 48Review moat 64Quality gap 83
This niche Category average · 2,966 niches

Is Harzsalbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Harzsalbe is a €27K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 44/100.

Harzsalbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.8% over the last 90 days and 3.3% of searches end in a purchase.

€27K

revenue / yr

Units sold / yr2K
Search volume / yr-55.8%38K
Conversion rate3.3%
Avg price€21.38

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 34
Top-5 product click share68%
Open market24%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews959

Top Harzsalbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

34

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Vigorous29%
  • vokkrv21%
  • Evertz Pharma GmbH12%
  • Lenevin8%
  • 4 people who care6%
  • BAInuai6%
  • Open — no brand owns it (7 brands, 18%)

Harzsalbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR3.3%Products15Brands13Top 5 Brands76%OOS Rate22.2%Rating4.2★Reviews959Avg BSR#1,727
3K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.2×

Top Harzsalbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harzsalbe21K/yr
  • biovolen harzsalbe9K/yr
  • harzsalbe gegen große poren5K/yr
  • harz salbe3K/yr

What reviews say buyers love and hate about Harzsalbe

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Gelenkschmerzen16%

Super bei Gelenksentzündungen

Qualität insgesamt16%

SUPER Produkt

Geruch11%

Angenehmer Duft

Komfort insgesamt6%

Wohltuend

beworben Vs Tatsächliches Produkt6%

exakte Produktbeschreibung

What buyers complain about

67% of reviews
Preis-Leistungs-Verhältnis18%

Dafür absolut zu teuer

Schmerzlinderung – insgesamt15%

Habe seit längerer Zeit Schmerzen in den Händen

Geruch7%

die Haut stinkt sehr nach dem abwaschen.

Entzündung6%

Habe Arthrose in den Fingern

Allergien5%

Allergie nicht ausgeschlossen

Harzsalbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Symptomreduktion
20%
2Haftung/Klebrigkeit
20%
3Geruch
10%
4beworben Vs Tatsächliches Produkt
10%
5Funktionalität insgesamt
10%

Common Harzsalbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harzsalbe 44/100 on Amazon Germany — Skip it. The niche generates €27K/yr across 15 tracked products. Search demand moved -55.8% over the last 90 days.
Search demand for Harzsalbe on Amazon Germany peaks in Jan–Mar, where the busiest month runs 2.2× the quietest.