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Hanfprotein

Hanfprotein shows low returns (0.1%), but a small market ($62K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49

Market size 16Growth 17Conversion 93Competition 27Returns 100Price range 76Avg price 85Brand share 42Review moat 68Quality gap 65
This niche Category average · 2,966 niches

Is Hanfprotein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hanfprotein is a €62K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.

Hanfprotein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.2% over the last 90 days and 11.5% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr4K
Search volume / yr-16.2%28K
Conversion rate11.5%
Avg price€19.17

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers13 · 13
Top-5 product click share69%
Open market20%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews773

Top Hanfprotein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€19K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Mea Vita24%
  • Hanfoo22%
  • sevenhills wholefoods16%
  • MICHEL´S NATURPRODUKTE11%
  • GREAT VITA6%
  • vom-Achterhof5%
  • Open — no brand owns it (7 brands, 15%)

Hanfprotein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR11.5%Products16Brands13Top 5 Brands80%OOS Rate2.4%Rating4.4★Reviews773Avg BSR#26
800600Prime Day '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Hanfprotein

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Geschmack insgesamt17%

Schmeckt

Qualität insgesamt16%

Top Produkt

Ernährungs Gehalt9%

daher bin ich zufrieden- Hauptsache nicht die widerliche künstliche Süße vieler anderer Protein- Shakes.

Vegan/Biologisch9%

Vegan

Löslichkeit8%

Es lässt sich leicht in Smoothies oder Shakes einrühren

What buyers complain about

55% of reviews
Geschmack insgesamt19%

Schmeckt gar nicht

Geschmack13%

hat null Eigengeschmack

Löslichkeit5%

Löst sich nicht richtig auf

Textur/Konsistenz – insgesamt4%

konsistenz enttäuschend

Künstliche Süßstoffe3%

versteh auch nicht warum ein Protein Pulver gesüßt sein muss oder irgendwie Geschmacksorte haben muss. Löst sich

Hanfprotein return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
20%
2Geschmack
13%
3Auslaufsicher
8%
4Qualität insgesamt
8%
5Löslichkeit
6%

Common Hanfprotein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hanfprotein 50/100 on Amazon Germany — Worth a look. The niche generates €62K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -16.2% over the last 90 days.
Search demand for Hanfprotein on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.