Is hanfprotein profitable to sell on Amazon Germany?

The niche generates €62K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the hanfprotein niche?

13 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in hanfprotein?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Löslichkeit. The return rate is 0.1%.

When does demand for hanfprotein peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hanfprotein niche?

Listings span €9.88–€31.99; the average listing price is €19.17 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.

hanfprotein

Worth a look

Shows low returns (0.1%), but a small market ($62K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great€19.17

avg listing price — sweet spot $15–$100

Price range

Great€9.88–€31.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good772.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Market size

Bad€62K

€62K/yr · 28K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, hanfprotein is a €62K/yr Amazon Germany market (28K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hanfprotein market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €58K–€77K; units × avg price
Conversion rate: 11.5%
Avg BSR: #26
Page quality: 0%
Prime: 69%
Sponsored: 81%
Out of stock: 2.4%
Avg brand age: 69 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

Mea Vita24%
Hanfoo22%
sevenhills wholefoods16%
MICHEL´S NATURPRODUKTE11%
GREAT VITA6%
vom-Achterhof5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hanfprotein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GreatVita Bio Hanfprotein Pulver 1000g | Premium Qualität - hoher Proteingehalt/natürliches Protein/GreatVita

Mea Vita€14.904.6★351 rev

BIO Hanfprotein 2kg aus Deutschland Veganes Hanfsamen-Protein vom deutschen Biofeld + Digitales Rezeptbuch (PDF)

Hanfoo€31.474.4★842 rev

Bio Hanfproteinpulver 1kg Roh in Europa angebaut Ballaststoffe & Magnesium Vegan Natürlich Sevenhills Wholefoods

sevenhills wholefoods€15.824.3★3,055 rev

Michels Naturprodukte - BIO Hanfprotein aus Deutschem Anbau 50% Proteingehalt 1kg (2x500g) Veganes Hanfproteinpulver ohne Zusatzstoffe Rein Pflanzliches Eiweißpulver aus Hanfsamen Hanfpulver

MICHEL´S NATURPRODUKTE€16.754.6★290 rev

BIO Hanfprotein 1kg aus Deutschland Veganes Hanfsamen-Protein vom deutschen Biofeld + Digitales Rezeptbuch (PDF)

Hanfoo€20.084.4★842 rev

Newest

by launch date

SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural

SUNDAY NATURAL€25.65124 rev

4mo ago

KoRo - Bio Hanfprotein 1 Kg - Pflanzliches Eiweißpulver mit Natur Geschmack ohne Zuckerzusatz aus 100% biologischem Anbau

KoRo€14.004 rev

7mo ago

Bio Hanfproteinpulver 1.8kg Roh in Europa angebaut Ballaststoffe & Magnesium Vegan Natürlich Sevenhills Wholefoods

sevenhills wholefoods€20.143,055 rev

2y ago

Bio Hanfprotein Pulver 1000g I 55% Eiweiß | Proteinpulver aus Deutschland | Pflanzliches Hanfpulver ohne Zusatzstoffe | Superfood Eiweißpulver mit essenziellen Aminosäuren | Vegan I HANS Brainfood

HANS€29.7971 rev

3y ago

Piowald BIO Hanfprotein 1 kg Vorratspack

Piowald€13.214 rev

3y ago

What buyers say about hanfprotein

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt17%

“Schmeckt”

Qualität insgesamt16%

“Top Produkt”

Ernährungs Gehalt9%

“daher bin ich zufrieden- Hauptsache nicht die widerliche künstliche Süße vieler anderer Protein- Shakes.”

Vegan/Biologisch9%

“Vegan”

Löslichkeit8%

“Es lässt sich leicht in Smoothies oder Shakes einrühren”

Geschmack8%

“Aromen”

Preis-Leistungs-Verhältnis4%

“Super Preis”

Inhaltsstoffe – insgesamt3%

“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”

Süße3%

“Für Personen, die bewusst auf Süßstoffe verzichten und ein möglichst naturbelassenes Produkt suchen, ist es eine überzeugende Wahl”

Textur/Konsistenz – insgesamt2%

“keine klumpige Textur”

What buyers complain about

Geschmack insgesamt19%

“Schmeckt gar nicht”

Geschmack13%

“hat null Eigengeschmack”

Löslichkeit5%

“Löst sich nicht richtig auf”

Textur/Konsistenz – insgesamt4%

“konsistenz enttäuschend”

Künstliche Süßstoffe3%

“versteh auch nicht warum ein Protein Pulver gesüßt sein muss oder irgendwie Geschmacksorte haben muss. Löst sich”

Haftung/Klebrigkeit2%

“Ich tue es morgens ins Muesli, und das wird dann pappig und klebrig”

Nebenwirkungen2%

“Ungenießbar mit Brecheffekt”

beworben Vs Tatsächliches Produkt2%

“Der Name Hanfprotein ist m. E. etwas irreführend”

Säureregulator/Linderung von Magenschmerzen2%

“Darmprobleme”

Süße2%

“überhaupt nicht süß”

Top return reasons

Geschmack insgesamt20%

Geschmack13%

Auslaufsicher8%

Qualität insgesamt8%

Löslichkeit6%

Gelenkschmerzen5%

Säureregulator/Linderung von Magenschmerzen5%

Preis-Leistungs-Verhältnis5%

Textur/Konsistenz – insgesamt5%

Vegan/Biologisch3%

Common questions

Is hanfprotein profitable to sell on Amazon Germany?: The niche generates €62K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the hanfprotein niche?: 13 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in hanfprotein?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Löslichkeit. The return rate is 0.1%.
When does demand for hanfprotein peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the hanfprotein niche?: Listings span €9.88–€31.99; the average listing price is €19.17 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.