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Hanföl

Hanföl shows low returns (0.1%), but soft demand (-22.6% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49

Market size 32Growth 14Conversion 80Competition 36Returns 100Price range 76Avg price 85Brand share 53Review moat 65Quality gap 57
This niche Category average · 2,966 niches

Is Hanföl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hanföl is a €149K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.

Hanföl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.6% over the last 90 days and 8.3% of searches end in a purchase.

€149K

revenue / yr

Units sold / yr8K
Search volume / yr-22.6%95K
Conversion rate8.3%
Avg price€19.05

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 18
Top-5 product click share64%
Open market27%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews907

Top Hanföl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€30K€45K€60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

18

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • KRÄUTERLAND N A T U R - Ö L M Ü H L E36%
  • NATURFREUND EST.202113%
  • WeightWorld11%
  • Active Swiss7%
  • EXVital5%
  • Hanfoo4%

Hanföl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR8.3%Products20Brands16Top 5 Brands73%OOS Rate0.7%Rating4.4★Reviews907Avg BSR#294
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hanföl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hanföl73K/yr
  • hanfsamenöl9K/yr
  • hanföl bio5K/yr
  • bio hanföl4K/yr
  • hemp oil4K/yr

What reviews say buyers love and hate about Hanföl

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt35%

IS very good Produkt

Preis-Leistungs-Verhältnis12%

Super Preis

Geschmack insgesamt6%

Schmeckt gut

Geschmack5%

Der Geschmack ist außergewöhnlich mild

Schlafqualität4%

Längere Schlafphasen und ohne Probleme

What buyers complain about

76% of reviews
Funktionalität insgesamt15%

Kaum Wirksam

beworben Vs Tatsächliches Produkt13%

Auf Marketingtrick reingefallen

Preis-Leistungs-Verhältnis11%

Für mich steht der Preis in keinem Verhältnis zu dem, was man bekommt

Dosierung7%

bei einem Tropfen am Tag ist eine wirkliche Wirkung fragwürdig.

Schlafqualität7%

kann aus diesem Grunde weder Schlafstörungen, noch Epilepsie beim Hund kurieren...CBD-Öl wird oft tropfenweise eingenommen, Hanföl dient als Lebensmittel.

Hanföl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
100%

Common Hanföl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hanföl 52/100 on Amazon Germany — Worth a look. The niche generates €149K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.6% over the last 90 days.
Search demand for Hanföl on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.