How competitive is the Hakle Feuchtes Toilettenpapier niche on Amazon Germany?

6 brands and 30 sellers compete in Hakle Feuchtes Toilettenpapier on Amazon Germany. The top 5 Hakle Feuchtes Toilettenpapier products take 66% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Hakle Feuchtes Toilettenpapier?

Hakle Feuchtes Toilettenpapier buyers on Amazon Germany complain most about Dicke, Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hakle Feuchtes Toilettenpapier niche?

Hakle Feuchtes Toilettenpapier sells for €15.92 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €2.38–€23.17. The average incumbent carries 1,115 reviews — the moat a new listing must climb.

Hakle Feuchtes Toilettenpapier

brand-locked demand (top 5 brands take 99% of clicks) — Hakle Feuchtes Toilettenpapier doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49

This niche Category average · 2,966 niches

Is Hakle Feuchtes Toilettenpapier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hakle Feuchtes Toilettenpapier is a €69K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 40/100.

Hakle Feuchtes Toilettenpapier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.7% over the last 90 days and 10.8% of searches end in a purchase.

€69K

revenue / yr

Units sold / yr5K

Search volume / yr-9.7%40K

Conversion rate10.8%

Avg price€15.92

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 30

Top-5 product click share66%

Open market1%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 19 products

Top Hakle Feuchtes Toilettenpapier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hakle - Feucht Ultra Sensitiv 12 Packungen

Price: €16.67
Rating: 4.7/5
Reviews: 270
Age: 9y ago

Hakle Feucht ULTRA med im 12er-Pack 504 Tücher (12 x 42 Blatt) pflegendes feuchtes Toilettenpapier hautverträgliche feuchte Tücher schnell wasserlösliche Feuchttücher

Price: €17.05
Rating: 4.8/5
Reviews: 464
Age: 6y ago

Hakle Feucht Cremeduft & Pflege 12x42 Blatt Sanfte Pflege und Gründliche Reinigung für Empfindliche Haut

Price: €19.00
Rating: 4.7/5
Reviews: 8
Age: 8mo ago

Hakle - Feucht Kamille und Aloe Vera 12 Packungen

Price: €17.49
Rating: 4.7/5
Reviews: 338
Age: 9y ago

Cottonelle feuchtes Toilettenpapier Kamille & Aloe Vera 12 x 42 Tücher

Price: €13.27
Rating: 4.8/5
Reviews: 635
Age: 1y ago

Newest

by launch date

Glücksblatt feuchtes Toilettenpapier Sensitiv 12 Packungen mit je 42 Tüchern ohne Duft- und Farbstoffe parfümfrei dermatologisch getestet für empfindliche Haut sanfte Pflege

Price: €15.41
Rating: 4.5/5
Reviews: 12
Age: 6mo ago

Hakle Feucht Cremeduft & Pflege 12x42 Blatt Sanfte Pflege und Gründliche Reinigung für Empfindliche Haut

Price: €19.00
Rating: 4.7/5
Reviews: 8
Age: 8mo ago

Hakle Feucht ULTRA SENSITIV 12x42 Blatt Beruhigende Pflege

Price: €21.84
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

Hakle Feucht Kids Feuchtes Toilettenpapier 12er-Pack (12 x 42 Blatt) sanfte Feuchttücher mit 99% Wasser für empfindliche Haut einfacher Feuchtigkeitsverschluss duftstofffrei

Price: €21.12
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Cottonelle feuchtes Toilettenpapier Kamille & Aloe Vera 12 x 42 Tücher

Price: €13.27
Rating: 4.8/5
Reviews: 635
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Hakle67%
Cottonelle21%
Tempo5%
Zama4Zingo3%
by Amazon3%
Glücksblatt1%

Hakle Feuchtes Toilettenpapier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR10.8%Products19Brands6Top 5 Brands99%OOS Rate2.3%Rating4.8★Reviews1,115Avg BSR#25

Peak months: Jul, Oct · busiest ÷ quietest = 2.5×

Top Hakle Feuchtes Toilettenpapier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hakle feuchtes toilettenpapier29K/yr -8.4%10.6% conv.
hakle feucht8K/yr -9.8%10.7% conv.
hakle feuchttücher4K/yr -17.9%8.9% conv.

What reviews say buyers love and hate about Hakle Feuchtes Toilettenpapier

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Qualität insgesamt19%

“Absolutes Top Produkt”

Preis-Leistungs-Verhältnis16%

“spart Geld”

Geruch13%

“Neutralität: Kein aufdringlicher Duft”

Einfache Reinigung7%

“Nur Faktu Clean ist besser”

Weiches Gefühl7%

“Angenehm weich”

What buyers complain about

68% of reviews

Dicke10%

“Schon beim Herausziehen reißt das zu dünne Material”

Benutzerfreundlichkeit9%

“Einfach unpraktikabel”

Preis-Leistungs-Verhältnis9%

“Preis- Leistung stimmt nicht”

Qualität insgesamt9%

“misserable Qualität”

Haltbarkeit7%

“Leider gehen die ersten Tücher immer kaputt”

Hakle Feuchtes Toilettenpapier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis

21%

2beworben Vs Tatsächliches Produkt

17%

3Feucht/Trocken

17%

4Geruch

14%

5Gesamtgröße

Common Hakle Feuchtes Toilettenpapier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hakle Feuchtes Toilettenpapier 40/100 on Amazon Germany — Skip it. The niche generates €69K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -9.7% over the last 90 days.