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Hakle Feuchtes Toilettenpapier

Fail

The top 5 brands take 99% of clicks, so Hakle Feuchtes Toilettenpapier is a Fail.

Flapen Score
40
40 / 100
Ranks 2,543 of 2,966 Drogerie & Körperpflege niches · −9 vs the category median of 49
Market size
€69K/yr40K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
66%top-5 click share · 6 brands · 30 sellers

Flapen Score

Hakle Feuchtes Toilettenpapier against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hakle Feuchtes Toilettenpapier is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hakle Feuchtes Toilettenpapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Hakle Feuchtes Toilettenpapier 40K times last year and spent an estimated €69K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
10.8%
Market size, estimated
€69Ka year
Peak month
July2.5× the quietest month
Top search term
hakle feuchtes toilettenpapier29K searches a year

02 · Price

A sale here is worth €15.92.

Listings sell for €15.92 on average, from €2.38 to €23.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €15.92 that is €2K to €4K a year per listing.

Average price
€15.92inside the $15 to $100 sweet spot
Price range
€2.38–€23.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #25 within WC. It carries 1,115 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
68%
Out of stock, average day
2.3%
Average rank
#25in WC
Average rating
4.75 starsAmazon Germany average 4.37 stars
Average reviews
1,115per listing
Listings tracked
19

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hakle Feuchtes Toilettenpapier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

€0€7K€14K€21K€28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

30

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Hakle67%
  • Cottonelle21%
  • Tempo5%
  • Zama4Zingo3%
  • by Amazon3%
  • Glücksblatt1%

Demand

Hakle Feuchtes Toilettenpapier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Hakle Feuchtes Toilettenpapier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hakle feuchtes toilettenpapier29K/yr
  • hakle feucht8K/yr
  • hakle feuchttücher4K/yr

Reviews and returns

What reviews say buyers love and hate about Hakle Feuchtes Toilettenpapier

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Dicke”
0.1%of orders come back
“Schon beim Herausziehen reißt das zu dünne Material”
A buyer, on “Dicke”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hakle Feuchtes Toilettenpapier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data