hair volume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€20.89avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€7.65–€46.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,489.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad€42K€42K/yr · 25K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, hair volume is a €42K/yr Amazon Germany market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
hair volume market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- €26K–€31K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #392
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- New Nordic89%
- Bed Head4%
- WELLA4%
- KÉRASTASE3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — +4.8% search growth over the last 90 days.Top hair volume search terms
- hair volume9K/yr
- hair volume tabletten6K/yr
- feines haar5K/yr
- haarvolumen4K/yr
- new nordic hair volume2K/yr
Top hair volume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEW NORDIC Hair Volume Haarwachstum Tabletten 90 St. Tabletten
New Nordic€46.804.2★393 rev
NEW NORDIC Hair Volume Haarwachstum Tabletten 30 St. Tabletten
New Nordic€20.214.2★153 rev
New Nordic Haarvolumen 30 Tabletten
New Nordic€26.444.2★47 rev
NEW NORDIC Hair Volume Shampoo 250 ml Shampoo
New Nordic€17.423.5★167 rev
Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml
Bed Head€8.244.5★14,499 rev
Newest
by launch dateBed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml
Bed Head€8.2414,499 rev
New Nordic Haarvolumen 30 Tabletten
New Nordic€26.4447 rev
NEW NORDIC Hair Volume Shampoo 250 ml Shampoo
New Nordic€17.42167 rev
Wella EIMI Extra Volume Schaumfestiger Haarschaum für extra Volumen schützt vor Hitze und Austrocknung starker Halt ohne zu Verkleben und Beschweren 1 x 300 ml
WELLA€7.655,329 rev
Kérastase Shampoo für feines und dünnes Haar Verdichtendes und aufpolsterndes Haarbad Bain Densité Densifique 250 ml
KÉRASTASE€19.4410,838 rev
Trending
90-day click momentumNew Nordic Haarvolumen 30 Tabletten
New Nordic€26.444.2★
NEW NORDIC Hair Volume Haarwachstum Tabletten 90 St. Tabletten
New Nordic€46.804.2★
Kérastase Shampoo für feines und dünnes Haar Verdichtendes und aufpolsterndes Haarbad Bain Densité Densifique 250 ml
KÉRASTASE€19.444.4★
Wella EIMI Extra Volume Schaumfestiger Haarschaum für extra Volumen schützt vor Hitze und Austrocknung starker Halt ohne zu Verkleben und Beschweren 1 x 300 ml
WELLA€7.654.5★
Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml
Bed Head€8.244.5★
What buyers say about hair volume
What buyers praise and complain about, mined from review topics.What buyers love
“Für mich das beste Produkt”
“Geruch super”
“Eine wirklich tolle Frisurencreme”
“Verglebt die Haare nicht und bürstet sich gut aus”
“Super Haarfestiger”
“Das Produkt entspricht meinen Erwartungen”
“Außerdem hilft das Produkt gut gegen Frizz und fliegende Haare, sodass die Frisur sauber und gepflegt aussieht”
“Volumen und guter Halt”
“Ja passt alles”
“war immer sehr zufrieden mit der Wirkung”
What buyers complain about
“Haare werden trocken”
“dann sooo teuer”
“Die Haare wirken stumpf und verlieren schnell an Halt und Volumen”
“viele schlechtere Qualität”
“Leider Allergie”
“Nicht angenehm für die Frisierbarkeit”
“Ist schlecht bei der Reinigung”
“Hält nur einige Stunden”
“Ansonsten sind meine Haare noch platter”
“Verklebt trotz geringer Menge”
Top return reasons
Common questions
- Is hair volume profitable to sell on Amazon Germany?
- The niche generates €42K/yr across 7 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the hair volume niche?
- 4 brands and 74 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair volume?
- Top complaints mined from reviews: Feucht/Trocken, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.1%.
- What does it cost to enter the hair volume niche?
- Listings span €7.65–€46.80; the average listing price is €20.89 (sweet spot $15–$100). The average incumbent carries 4,489 reviews — the moat a new listing must climb.