How competitive is the Hair Volume niche on Amazon Germany?

4 brands and 74 sellers compete in Hair Volume on Amazon Germany. The top 5 Hair Volume products take 93% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Hair Volume niche?

Hair Volume sells for €20.89 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.65–€46.80. The average incumbent carries 4,489 reviews — the moat a new listing must climb.

Hair Volume

brand-locked demand (top 5 brands take 100% of clicks) — Hair Volume doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49

This niche Category average · 2,966 niches

Is Hair Volume profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hair Volume is a €42K/yr Amazon Germany market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Hair Volume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.8% over the last 90 days and 8.0% of searches end in a purchase.

€42K

revenue / yr

Units sold / yr2K

Search volume / yr+4.8%25K

Conversion rate8.0%

Avg price€20.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 74

Top-5 product click share93%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 7 products

Top Hair Volume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NEW NORDIC Hair Volume Haarwachstum Tabletten 90 St. Tabletten

Price: €46.80
Rating: 4.2/5
Reviews: 393
Age: 12y ago

NEW NORDIC Hair Volume Haarwachstum Tabletten 30 St. Tabletten

Price: €20.21
Rating: 4.2/5
Reviews: 153
Age: 14y ago

New Nordic Haarvolumen 30 Tabletten

Price: €26.44
Rating: 4.2/5
Reviews: 47
Age: 5y ago

NEW NORDIC Hair Volume Shampoo 250 ml Shampoo

Price: €17.42
Rating: 3.5/5
Reviews: 167
Age: 5y ago

Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml

Price: €8.24
Rating: 4.5/5
Reviews: 14,499
Age: 5y ago

Newest

by launch date

Bed Head by TIGI Small Talk Volumising Styling Cream volumengebende Stylingcreme für mehr Fülle Textur und Glanz mit Anti-Frizz-Effekt 240 ml

Price: €8.24
Rating: 4.5/5
Reviews: 14,499
Age: 5y ago

New Nordic Haarvolumen 30 Tabletten

Price: €26.44
Rating: 4.2/5
Reviews: 47
Age: 5y ago

NEW NORDIC Hair Volume Shampoo 250 ml Shampoo

Price: €17.42
Rating: 3.5/5
Reviews: 167
Age: 5y ago

Wella EIMI Extra Volume Schaumfestiger Haarschaum für extra Volumen schützt vor Hitze und Austrocknung starker Halt ohne zu Verkleben und Beschweren 1 x 300 ml

Price: €7.65
Rating: 4.5/5
Reviews: 5,329
Age: 11y ago

Kérastase Shampoo für feines und dünnes Haar Verdichtendes und aufpolsterndes Haarbad Bain Densité Densifique 250 ml

Price: €19.44
Rating: 4.4/5
Reviews: 10,838
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

New Nordic89%
Bed Head4%
WELLA4%
KÉRASTASE3%
Open — no brand owns it (0%)

Hair Volume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR8.0%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews4,489Avg BSR#392

Top Hair Volume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hair volume9K/yr +6.3%4.4% conv.
hair volume tabletten6K/yr +59.7%7.7% conv.
feines haar5K/yr -11.0%0.3% conv.
haarvolumen4K/yr -21.4%1.0% conv.
new nordic hair volume2K/yr -10.5%7.5% conv.

What reviews say buyers love and hate about Hair Volume

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Qualität insgesamt22%

“Für mich das beste Produkt”

Geruch18%

“Geruch super”

Haarstyling14%

“Eine wirklich tolle Frisurencreme”

Eignung Glattes Haar6%

“Verglebt die Haare nicht und bürstet sich gut aus”

Haarwachstum6%

“Super Haarfestiger”

What buyers complain about

79% of reviews

Feucht/Trocken18%

“Haare werden trocken”

Preis-Leistungs-Verhältnis14%

“dann sooo teuer”

Haarverwandt9%

“Die Haare wirken stumpf und verlieren schnell an Halt und Volumen”

Qualität insgesamt7%

“viele schlechtere Qualität”

Allergien7%

“Leider Allergie”

Hair Volume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile

17%

2Gesamtgröße

17%

3Funktionalität insgesamt

13%

4Preis-Leistungs-Verhältnis

10%

5Eignung für kurzes Haar

10%

Common Hair Volume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Volume 43/100 on Amazon Germany — Skip it. The niche generates €42K/yr across 7 tracked products. Search demand moved +4.8% over the last 90 days.

Hair Volume buyers on Amazon Germany complain most about Feucht/Trocken, Preis-Leistungs-Verhältnis, Haarverwandt, the themes mined from the niche's reviews. Its return rate is 0.1%.