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Hair Oil Applicator Bottle

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -34.2% this quarter, so Hair Oil Applicator Bottle is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€169K/yr323K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
39%top-5 click share · 32 brands · 66 sellers

Flapen Score

Hair Oil Applicator Bottle against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Hair Oil Applicator Bottle is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Oil Applicator Bottle market on Amazon at a glance

Shoppers on Amazon Germany searched for Hair Oil Applicator Bottle 323K times last year and spent an estimated €169K. The top 5 brands take 51% of clicks. Demand peaks in Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
5.2%
Market size, estimated
€169Ka year
Peak month
August3.5× the quietest month
Top search term
haaröl applikator101K searches a year

02 · Price

A sale here is worth €10.06.

Listings sell for €10.06 on average, from €1.55 to €150.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €10.06 that is €5K to €8K a year per listing.

Average price
€10.06under the $15 to $100 sweet spot
Price range
€1.55–€150.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #44 within Wellness. It carries 2,265 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
87%
Out of stock, average day
8.2%
Average rank
#44in Wellness
Average rating
4.07 starsAmazon Germany average 4.37 stars
Average reviews
2,265per listing
Listings tracked
39

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Hair Oil Applicator Bottle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

66

Est. top-5 brand share

51%

Top 20: 89%

Est. top-5 click share

39%

Top 20: 81%

Open market

44%

  • PAEFIU17%
  • Kisvic14%
  • Mirenko9%
  • Nature Spell6%
  • Okeno Select5%
  • Mesen5%

Demand

Hair Oil Applicator Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.5×

Search terms

Top Hair Oil Applicator Bottle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • haaröl applikator101K/yr
  • applikator flasche haare30K/yr
  • hair oil applicator35K/yr
  • scalp applicator29K/yr
  • applikator flasche7K/yr
  • kopfhaut applikator7K/yr
  • aplikatorfläschchen für öl haare9K/yr
  • scalp oil applicator6K/yr
  • hair oiling applicator11K/yr
  • scalp applikator flasche36K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Oil Applicator Bottle

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Ölig/fettig”
0.5%of orders come back
“Haaröl”
A buyer, on “Ölig/fettig”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Oil Applicator Bottle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data