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Haftcreme

Haftcreme clears our launch bar: a $1.2M/yr market growing +2.8% this quarter with returns at 0.1%.

Flapen Score

62
Launch it

Top 6% of 2,966 Drogerie & Körperpflege niches · +13 vs the category median of 49

Market size 81Growth 29Conversion 86Competition 41Returns 99Price range 77Avg price 85Brand share 14Review moat 59Quality gap 88
This niche Category average · 2,966 niches

Is Haftcreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haftcreme is a €1.2M/yr Amazon Germany market (647K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May. Verdict: Launch it — 62/100.

Haftcreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +2.8% over the last 90 days and 9.8% of searches end in a purchase.

€1.2M

revenue / yr

Units sold / yr80K
Search volume / yr+2.8%647K
Conversion rate9.8%
Avg price€18.88

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 103
Top-5 product click share60%
Open market6%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement47%
New entrants (1y)2· 1 succeeded
Avg rating4.1★
Avg reviews1,159

Top Haftcreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

€0€120K€239K€359K€479K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

103

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

4%

  • DinaBase740%
  • Blend-a-dent39%
  • Kukident11%
  • Corega3%
  • Laboratoire Medident2%
  • Blend-A-Dent2%
  • Open — no brand owns it (2 brands, 4%)

Haftcreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume647KCVR9.8%Products19Brands8Top 5 Brands94%OOS Rate2.1%Rating4.1★Reviews1,159Avg BSR#29
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top Haftcreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haftcreme extra-super-stark für die dritten130K/yr
  • haftcreme118K/yr
  • dina base 7 haftgel38K/yr
  • haftcreme für zahnprothesen29K/yr
  • blendadent haftcreme extra stark41K/yr
  • blend a dent haftcreme57K/yr
  • prothesenkleber34K/yr
  • dinabase7 zahnprothesen haftgel36K/yr
  • dinabase 727K/yr
  • zahnprothesen kleber20K/yr

What reviews say buyers love and hate about Haftcreme

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Haftung/Klebrigkeit42%

Blend-a-Dent Super Adhesive Cream Complete Extra Strong Neutral Pack mit 12 (12 x 47 g) alles perfekt gelaufen.

Preis-Leistungs-Verhältnis12%

Günstige Alternative

Qualität insgesamt12%

super ware

beworben Vs Tatsächliches Produkt9%

Bekannt3s produkt

Haltbarkeit4%

Bisher die am besten haltende

What buyers complain about

82% of reviews
Haftung/Klebrigkeit36%

Haftung

Haltbarkeit10%

hält überhaupt nicht

beworben Vs Tatsächliches Produkt9%

Foto und Inhalt nicht kompatibel

Preis-Leistungs-Verhältnis9%

Was für ein teurer Müll

Qualität insgesamt7%

Flop

Haftcreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
30%
2Haftung/Klebrigkeit
24%
3Farbe
11%
4Funktionalität insgesamt
6%
5Stärke
5%

Common Haftcreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haftcreme 62/100 on Amazon Germany — Launch it. The niche generates €1.2M/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +2.8% over the last 90 days.
Search demand for Haftcreme on Amazon Germany peaks in May, where the busiest month runs 1.9× the quietest.