Is haftcreme profitable to sell on Amazon Germany?

The niche generates €1.2M/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (62/100).

How competitive is the haftcreme niche?

8 brands and 103 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in haftcreme?

Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for haftcreme peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the haftcreme niche?

Listings span €2.30–€58.65; the average listing price is €18.88 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.

haftcreme

Launch it

A $1.2M/yr market growing +2.8% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.88

avg listing price — sweet spot $15–$100

Market size

Great€1.2M

€1.2M/yr · 647K searches

Price range

Great€2.30–€58.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,159.37

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, haftcreme is a €1.2M/yr Amazon Germany market (647K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May. Verdict: Launch it — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: €1.1M–€1.5M; units × avg price
Launch success: —; 1 of 2 new (360d)
Conversion rate: 9.8%
Avg BSR: #29
Page quality: 0%
Prime: 89%
Sponsored: 47%
Out of stock: 2.1%
Avg brand age: 47 months
Avg seller age: 181 days

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

103

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

DinaBase740%
Blend-a-dent39%
Kukident11%
Corega3%
Laboratoire Medident2%
Blend-A-Dent2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DinaBase7 Haftgel für Zahnprothesen 7 Tage Halt Alternative zur Haftcreme

DinaBase7€11.503.6★7,312 rev

Blend-a-dent Haftcreme Unschlagbare Bisskraft für Starken Prothesenhalt Geschmacksneutral 4x 40g

Blend-a-dent€16.924.6★710 rev

5 x 47g blend-a-dent Original Super Haftcreme - Extra Stark - Complete

Blend-a-dent€21.354.7★813 rev

Blend-a-dent Ultimate Haftcreme für Voll- und Teilprothesen Frischer Geschmack 40g

Blend-a-dent€4.554.4★182 rev

DinaBase 7 frei verkäufliches Haftgel für Zahnprothesen und Schnarchschienen 7 Tage Halt geschmacksneutral anti-allergisch klinisch getestet

DinaBase7€17.443.3★163 rev

Newest

by launch date

Haftcreme Extra Stark Thermoplastischer Zahnprothesenkleber für Zahnprothesen mit Natürlicher Formel Superstarke Haftung Einfach zu Bedienen für Zahnersatz wie Vollprothesen und Teilprothesen

Oralhoe€7.0826 rev

7mo ago

Blend-a-dent Ultimate Haftcreme für Voll- und Teilprothesen Frischer Geschmack 40g

Blend-a-dent€4.55182 rev

8mo ago

Blend-a-dent Haftcreme Unschlagbare Bisskraft für Starken Prothesenhalt Geschmacksneutral 4x 40g

Blend-a-dent€16.92710 rev

1y ago

Blend-a-dent Haftcreme Barriere Gegen Speisereste Verhindert Essensreste unter der Prothese Geschmacksneutral 4x 40g

Blend-a-dent€16.47285 rev

1y ago

Blend-a-dent Plus Barriere Gegen Speisereste Haftcreme für Voll- und Teilprothesen Frischer Geschmack 4x 40g

Blend-a-dent€16.63342 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit42%

“Blend-a-Dent Super Adhesive Cream Complete Extra Strong Neutral Pack mit 12 (12 x 47 g) alles perfekt gelaufen.”

Preis-Leistungs-Verhältnis12%

“Günstige Alternative”

Qualität insgesamt12%

“super ware”

beworben Vs Tatsächliches Produkt9%

“Bekannt3s produkt”

Haltbarkeit4%

“Bisher die am besten haltende”

Griff3%

“Super Halt und angenehmes Tragegefühl”

Benutzerfreundlichkeit2%

“Verwendung optimal”

Stärke2%

“Hält kraftvoll”

Geschmack2%

“Kamillengeschmack schön dezent”

Mundhygiene1%

“Bin idt sehr zufrieden, da mein Zahnfleisch zurück gegangen ist hält meine untere Prothese nicht mehr”

What buyers complain about

Haftung/Klebrigkeit36%

“Haftung”

Haltbarkeit10%

“hält überhaupt nicht”

beworben Vs Tatsächliches Produkt9%

“Foto und Inhalt nicht kompatibel”

Preis-Leistungs-Verhältnis9%

“Was für ein teurer Müll”

Qualität insgesamt7%

“Flop”

Benutzerfreundlichkeit4%

“Unbrauchbar”

Funktionalität insgesamt3%

“Hält nicht”

Textur/Konsistenz – insgesamt2%

“Zu extrem pappig”

Verklemmen/Verstopfen2%

“Sehr schlecht da die Düse immer verstopft ist man kann maximal eine halbe Prothese kleben für den Preis totaler Müll”

Einfache Reinigung1%

“wird es beim Reinsetzen der Prothese unangenehm und drückt - rausnehmen, säubern und als neumachen”

Top return reasons

beworben Vs Tatsächliches Produkt30%

Haftung/Klebrigkeit24%

Farbe11%

Funktionalität insgesamt6%

Stärke5%

Produktzustand3%

Preis-Leistungs-Verhältnis3%

Qualität insgesamt3%

Gesamtgröße2%

Griff2%

Common questions

Is haftcreme profitable to sell on Amazon Germany?: The niche generates €1.2M/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (62/100).
How competitive is the haftcreme niche?: 8 brands and 103 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in haftcreme?: Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for haftcreme peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the haftcreme niche?: Listings span €2.30–€58.65; the average listing price is €18.88 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.

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haftcreme

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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